本文選題：公益廣告 + 視覺傳達��； 參考：《新聞戰(zhàn)線》2017年10期

【摘要】：產品廣告的訴求表達較為單一,與產品廣告相比公益廣告需要高度濃縮宣傳內容,在極其有限的時間內通過文字、畫面或聲音等元素,完美呈現(xiàn)多層次、多角度的廣告主題內涵,給設計者提出了極高的要求。本文通過"社會主義核心價值觀"的系列公益廣告,分析公益廣告的視覺傳達方式,探索今后的公益廣告的設計思想。
[Abstract]:The demand of product advertisement is relatively single, compared with product advertisement, public service advertisement needs to be highly condensed and propagandized. In a very limited period of time, it perfectly presents multiple levels through elements such as text, picture or sound, etc. The multi-angle advertisement theme connotation, put forward the extremely high request to the designer. Through the series of public service advertisements of socialist core values, this paper analyzes the visual communication of public service advertisements, and explores the design ideas of public service advertisements in the future.
【作者單位】： 天津天獅學院;
【分類號】：F713.8;G206
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本文編號：2011833