本文選題：商標(biāo) + 合理使用��； 參考：《中國政法大學(xué)》2012年碩士論文

【摘要】：本文從反思商標(biāo)合理使用制度目前存在的問題入手，探討商標(biāo)領(lǐng)域合理使用制度的理論基礎(chǔ)和實踐背景，論述商標(biāo)合理使用制度的合理性和必然性。在理清相關(guān)基本概念，正確認(rèn)識合理使用的基礎(chǔ)上，結(jié)合合理使用制度的設(shè)計初衷重新建構(gòu)合理使用制度，重新界定其內(nèi)涵、地位和構(gòu)成要件，理順合理使用和侵權(quán)認(rèn)定的關(guān)系。通過探討國外先進立法規(guī)定和相關(guān)典型案例，在對我國立法現(xiàn)狀分析的基礎(chǔ)上針對不同的使用類型提出具體的立法建議，以期我國合理使用制度能更好地應(yīng)用于實踐，更好地平衡商標(biāo)權(quán)人、其他經(jīng)營者和消費者三者的利益，定紛止?fàn)�，，�?gòu)建公平有序的市場秩序。本文主體內(nèi)容主要分為四大部分： 第一部分反思我國目前商標(biāo)合理使用制度存在的問題，辨析商標(biāo)的使用和符號的使用，提出商標(biāo)標(biāo)識合理使用的概念；列舉并探討當(dāng)今學(xué)者對合理使用所下之定義，明確合理使用的侵權(quán)抗辯地位。本文將商標(biāo)標(biāo)識的合理使用分為商業(yè)性合理使用和非商業(yè)性合理使用并進一步論述了本文著重探討商業(yè)性合理使用的緣由。本文將商業(yè)性合理使用具體分為敘述性使用、指示性使用和比較廣告三種類型。 第二部分探討了商標(biāo)標(biāo)識合理使用的理論基礎(chǔ)和實踐背景。本文從商標(biāo)本質(zhì)要求、限制商標(biāo)權(quán)、防止商標(biāo)權(quán)濫用、促進市場競爭、保護消費者利益、完善商標(biāo)立法體系和經(jīng)濟學(xué)意義角度對商標(biāo)標(biāo)識合理使用的理論基礎(chǔ)進行了論證。揭示了商標(biāo)標(biāo)識合理使用的立法價值，說明了確立商標(biāo)合理使用制度的合理性和必然性。 第三部分從敘述性使用、指示性使用和比較廣告三種類型來進行具體的制度架構(gòu)，通過分析國外的立法規(guī)定，著重探討美國和歐盟的立法規(guī)定并結(jié)合相關(guān)典型案例來具體分析各自的構(gòu)成要件，重點探討混淆要件的適用，最后在對我國立法現(xiàn)狀分析的基礎(chǔ)上針對各個類型提出具體的立法建議。 第四部分介紹了網(wǎng)絡(luò)環(huán)境下商標(biāo)標(biāo)識合理使用的新形勢和新特點。網(wǎng)絡(luò)環(huán)境下的合理使用判斷原則上也應(yīng)適用傳統(tǒng)的合理使用要件分析，只是在具體判斷時還應(yīng)考慮商標(biāo)標(biāo)識不同使用形式的特殊性。本文從網(wǎng)頁、網(wǎng)絡(luò)關(guān)鍵詞、域名、網(wǎng)絡(luò)鏈接這幾種商標(biāo)標(biāo)識使用方式入手來具體分析合理使用的認(rèn)定標(biāo)準(zhǔn)，進一步探討了初始興趣混淆是否適用于我國，最后結(jié)合我國的立法現(xiàn)狀提出立法建議。
[Abstract]:Starting with the problems existing in the system of rational use of trademarks, this paper probes into the theoretical basis and practical background of the system of rational use of trademarks, and discusses the rationality and inevitability of the system of rational use of trademarks. On the basis of clarifying the relevant basic concepts, correctly recognizing the rational use, combining with the design intention of the rational use system, the author reconstructs the rational use system, redefines its connotation, status and constitutive requirements. Straighten out the relationship between rational use and tort determination. Based on the analysis of the current situation of legislation in China, the author puts forward some specific legislative suggestions for different use types through the discussion of foreign advanced legislative provisions and typical cases, so that the reasonable use system of our country can be better applied in practice. Better balance the interests of trademark owners, other operators and consumers, settle disputes, and build a fair and orderly market order. The main content of this paper is divided into four parts: the first part reflects on the problems existing in the system of rational use of trademarks in China, discriminates the use of trademarks and the use of symbols, and puts forward the concept of rational use of trademark marks; This paper enumerates and discusses the definition of rational use and the position of tort defense. This paper divides the rational use of trademark into commercial reasonable use and non-commercial reasonable use, and further discusses the reason of commercial reasonable use. This paper divides commercial rational use into three types: narrative use, indicative use and comparative advertising. The second part discusses the theoretical basis and practical background of the rational use of trademark marks. In this paper, the theoretical basis for the rational use of trademark marks is demonstrated from the point of view of the essential requirements of trademark, the restriction of trademark rights, the prevention of trademark abuse, the promotion of market competition, the protection of consumer interests, the perfection of trademark legislative system and the economic significance. It reveals the legislative value of the rational use of trademark marks, and explains the rationality and inevitability of establishing the system of fair use of trademarks. The third part carries out a specific institutional framework from three types: narrative use, indicative use and comparative advertising. Through the analysis of the foreign legislative provisions, the emphasis is placed on the legislative provisions of the United States and the European Union, as well as the specific analysis of their respective constitutive requirements in combination with relevant typical cases, and the application of the confusion elements. Finally, on the basis of the analysis of the current situation of legislation in China, specific legislative suggestions are put forward for each type. The fourth part introduces the new situation and new characteristics of the rational use of trademark marks in the network environment. In principle, the rational use judgment under the network environment should also be applied to the analysis of traditional rational use elements, but the particularity of different use forms of trademark marks should also be taken into account in the concrete judgment. This paper starts with the use of web pages, network keywords, domain names and network links to analyze the identification standards of reasonable use, and further discusses whether the initial interest confusion is applicable in China. Finally, combined with the current situation of legislation in China, legislative suggestions are put forward.
【學(xué)位授予單位】：中國政法大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2012
【分類號】：D923.43

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