本文選題：海報(bào)設(shè)計(jì) + 媒介語(yǔ)言　； 參考：《山西大學(xué)》2015年碩士論文

【摘要】：當(dāng)代社會(huì)是科學(xué)技術(shù)飛速發(fā)展的時(shí)代,是多元化信息全面侵襲的時(shí)代,是萬(wàn)物更新?lián)Q代頻繁交替的時(shí)代,與此同時(shí),人類社會(huì)的物質(zhì)生活與精神生活都得到了質(zhì)的飛躍。而身處社會(huì)前沿的設(shè)計(jì)門類,就必須為此而尋求創(chuàng)新之路,以期適應(yīng)時(shí)代發(fā)展的步伐,而不至被社會(huì)淘汰。在此背景之下,作為平面設(shè)計(jì)領(lǐng)域的重要組成部分——海報(bào)設(shè)計(jì),也必須探索新的發(fā)展方向。傳統(tǒng)單一形式的海報(bào)設(shè)計(jì)模式已無(wú)法滿足時(shí)代的需求,也無(wú)法達(dá)到受眾的審美要求。本文就是在此背景下,將海報(bào)設(shè)計(jì)的媒介語(yǔ)言作為切入點(diǎn),對(duì)海報(bào)設(shè)計(jì)的未來(lái)發(fā)展之路進(jìn)行探索與分析研究。首先,本論文分析了海報(bào)的特征及其媒介語(yǔ)言的變遷史,并指出了當(dāng)代社會(huì)中海報(bào)設(shè)計(jì)所面臨的危機(jī),引出了當(dāng)代海報(bào)設(shè)計(jì)的多維化表現(xiàn)形式；其次,文中探討了新的媒介語(yǔ)言在當(dāng)今社會(huì)海報(bào)設(shè)計(jì)中的延展應(yīng)用,指出了海報(bào)設(shè)計(jì)的發(fā)展方向；最后,本文對(duì)多元化形式語(yǔ)言的表現(xiàn)手法進(jìn)行研究,提出了“添加融合”和“刪減突顯”的創(chuàng)作原則,為現(xiàn)在海報(bào)設(shè)計(jì)的創(chuàng)作提供了一定的理論指導(dǎo)。新技術(shù)的革新為設(shè)計(jì)領(lǐng)域帶來(lái)了巨大的影響,但與此同時(shí),設(shè)計(jì)師應(yīng)該意識(shí)到,新技術(shù)的確給設(shè)計(jì)帶來(lái)了更多可能性,但它所改變的也只是設(shè)計(jì)環(huán)境,而不是創(chuàng)作本身。設(shè)計(jì)師不能過(guò)分的依賴技術(shù),應(yīng)該“小處著眼,大處著手”,結(jié)合新的實(shí)踐和時(shí)代的需求,滿足觀者的精神文化需求,從而做出真正的設(shè)計(jì)。
[Abstract]:The contemporary society is the era of the rapid development of science and technology, the comprehensive invasion of diversified information, and the frequent alternation of all things. At the same time, the material life and spiritual life of human society have made a qualitative leap forward. The design category in the forefront of society must seek the way of innovation in order to adapt to the pace of the development of the times and not be eliminated by the society. In this context, as an important part of graphic design-poster design, must also explore a new direction of development. The traditional single-form poster design mode can not meet the needs of the times, nor the aesthetic requirements of the audience. In this context, this paper takes the media language of poster design as the starting point to explore and analyze the future development of poster design. First of all, this paper analyzes the characteristics of posters and the history of media language changes, and points out the crisis facing poster design in contemporary society, which leads to the multidimensional expression of contemporary poster design. This paper discusses the extension and application of the new media language in the poster design of today's society, and points out the developing direction of the poster design. The author puts forward the creative principles of "adding fusion" and "abridging prominence", which provides some theoretical guidance for the creation of poster design. The innovation of new technology has made a great impact on the field of design, but at the same time, designers should realize that the new technology does bring more possibilities to design, but it only changes the design environment, not the creation itself. Designers should not rely too much on technology, should "focus on small, big things", combined with the new practice and the needs of the times, to meet the spiritual and cultural needs of the viewer, so as to make a real design.
【學(xué)位授予單位】：山西大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：J524.3

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本文編號(hào)：2006320