本文選題：平面設(shè)計 + 形態(tài)設(shè)計��； 參考：《沈陽航空航天大學(xué)》2012年碩士論文

【摘要】：平面設(shè)計是一門綜合性的應(yīng)用學(xué)科,它的發(fā)展與政治、經(jīng)濟、文化以及人們的生活方式有著極其密切的聯(lián)系。不同的時代會產(chǎn)生不同的審美意識,平面設(shè)計的形態(tài)也隨之不斷的發(fā)生變化。在科技和信息技術(shù)飛速發(fā)展的今天,平面設(shè)計形態(tài)的發(fā)展有了新的趨勢。它不僅僅是單純的傳遞商品信息的活動,還是人們文化品位和審美價值的體現(xiàn)。如何把握現(xiàn)代平面設(shè)計的形態(tài),已成為主流文化品位的重要體現(xiàn)。 隨著網(wǎng)絡(luò)、高科技的不斷涌現(xiàn),平面設(shè)計的表現(xiàn)手法也變得多種多樣,那些千篇一律、冰冷的設(shè)計作品已經(jīng)很難吸引人們的注意力。在不知不覺中,現(xiàn)代平面設(shè)計已經(jīng)逐漸的擺脫了其傳統(tǒng)的設(shè)計形態(tài),取而代之的是三維化或多維化的形態(tài)在二維平面實體中的展現(xiàn)。傳統(tǒng)平面廣告的形態(tài)只以人的視覺語言為主導(dǎo),而多維化平面設(shè)計形態(tài)不但將受眾的五感(視覺、聽覺、嗅覺、味覺、觸覺)參與在設(shè)計作品中,而且和受眾進行交流互動。這種表現(xiàn)形式使受眾在欣賞設(shè)計作品的氛圍中欣然的接受了廣告所傳達的信息,因此多維化的表現(xiàn)技法已經(jīng)成為平面廣告設(shè)計中最新穎、最有效的的表現(xiàn)形式。 在新時代的背景下,準確地把握平面設(shè)計的形態(tài)特征尤為重要。當代人逐漸認識到文化品位的重要性,因此多維化在平面設(shè)計領(lǐng)域受到廣大設(shè)計工作者的認可;而綠色的、本土的、個性化的設(shè)計形態(tài)也倍受人們的關(guān)注。網(wǎng)絡(luò)和高科技使得平面設(shè)計形態(tài)多種多樣,那么綠色的、本土的、個性化的設(shè)計作品就會從那些平淡無奇、缺乏創(chuàng)意的設(shè)計作品中脫穎而出,吸引受眾的注意力。
[Abstract]:Graphic design is a comprehensive applied subject. Its development is closely related to politics, economy, culture and people's way of life. Different times produce different aesthetic consciousness, and the form of graphic design changes constantly. With the rapid development of science and information technology, the development of graphic design has a new trend. It is not only the mere transmission of commodity information activities, but also the embodiment of people's cultural taste and aesthetic value. How to grasp the form of modern graphic design has become an important embodiment of mainstream cultural taste. With the continuous emergence of the network and high technology, graphic design has become a variety of expression techniques, those stereotyped, Cold designs have been hard to draw attention to. Unconsciously, the modern graphic design has gradually got rid of its traditional design form, and replaced by the three-dimensional or multi-dimensional shape in the two-dimensional plane entity display. The form of traditional print advertisement is only dominated by human visual language, and multidimensional graphic design not only involves the audience's five senses (vision, hearing, smell, taste, touch) in the design works, but also communicates with the audience. This form of expression makes the audience readily accept the information conveyed by the advertisement in the atmosphere of appreciating the design works, so the multidimensional performance technique has become the most novel in the graphic advertising design. Under the background of the new era, it is very important to accurately grasp the morphological features of graphic design. The contemporary people gradually realize the importance of cultural taste, so multidimensional design in the field of graphic design is recognized by the majority of designers; and green, local, personalized design form has also attracted people's attention. Network and high technology make graphic design form a variety, so green, local, personalized design works from the ordinary, lack of creative design works stand out, attracting the attention of the audience.
【學(xué)位授予單位】：沈陽航空航天大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2012
【分類號】：J524.3

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本文編號：2001586