本文選題：審美視角 + 新聞受眾�。� 參考：《當(dāng)代電視》2015年11期

【摘要】：正在以數(shù)字化和網(wǎng)絡(luò)化為特征的信息技術(shù)飛速發(fā)展的今天,傳媒業(yè)格局也發(fā)生著日新月異的變化,出現(xiàn)了數(shù)字化新媒體與傳統(tǒng)媒體并存的新局面,宣告了多媒體互動廣告新時代的到來。廣告視覺傳播方式的變化,不僅拓寬了廣告?zhèn)鞑サ念I(lǐng)域,提升了廣告視覺的質(zhì)量,更對廣告制作提出了新的要求。廣告制作在求新、求變、求發(fā)展的同時,必須關(guān)注受體的審美需要,堅持人性化,才能吸引大眾的興趣,達到"廣而告之"的目的,起到傳遞信息和宣傳的效果。
[Abstract]:With the rapid development of information technology characterized by digitalization and networking, the pattern of media industry is changing with each passing day, and a new situation of the coexistence of digital new media and traditional media has emerged. Announced the arrival of the new era of multimedia interactive advertisement. The change of advertising visual communication not only widens the field of advertising communication, improves the quality of advertising vision, but also puts forward new requirements for advertising production. Advertisement making must pay attention to the aesthetic needs of the acceptor and adhere to humanization while seeking for innovation, change and development, in order to attract the interest of the public, to achieve the purpose of "advertising and telling", and play the effect of transmitting information and propaganda.
【作者單位】： 河北工業(yè)大學(xué)建筑與藝術(shù)設(shè)計學(xué)院;
【基金】：河北非物質(zhì)文化遺產(chǎn)的傳承、保護及發(fā)揚問題研究—以武強年畫創(chuàng)新產(chǎn)品的開發(fā)為例,批準號:HBWY2014-YD015
【分類號】：G206

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