我國電視真人秀公益?zhèn)鞑ガF(xiàn)象研究
發(fā)布時間：2018-06-07 12:06
本文選題：公益 + 公益?zhèn)鞑?/strong>�。� 參考：《湘潭大學(xué)》2013年碩士論文
【摘要】：當(dāng)下我國大眾傳媒的公益?zhèn)鞑?shí)踐如火如荼，公益新聞、公益節(jié)目、公益廣告、公益活動及公益項(xiàng)目異彩紛呈。自2011年以“圓夢”為主題的《中國夢想秀》開播之后，電視真人秀公益?zhèn)鞑?shí)踐漸成聲勢。電視真人秀公益?zhèn)鞑ナ俏覈蟊妭鞑ッ浇楦鹿鎮(zhèn)鞑ビ^念、創(chuàng)新公益?zhèn)鞑ヂ窂降挠赂覈L試，為公益事業(yè)的發(fā)展注入了鮮活的能量。 我國當(dāng)代公益事業(yè)的快速發(fā)展遭遇民眾公益理念與公益意識嚴(yán)重落后的尷尬，傳播全民公益理念、培養(yǎng)正確公益意識的內(nèi)在需求迫在眉睫。以電視真人秀節(jié)目的變革需求為直接推動力，電視真人秀公益?zhèn)鞑?yīng)運(yùn)而生。筆者認(rèn)為在當(dāng)代傳媒影響格局下，電視媒介是唯一有能力形成全民影響的傳播載體。其中電視真人秀節(jié)目遠(yuǎn)離說教旨在娛樂，這一受眾喜聞樂見的節(jié)目樣態(tài)，反而更適合承擔(dān)傳播公益理念和培養(yǎng)公益意識的“育人”職責(zé)。電視真人秀公益?zhèn)鞑コ浞掷秒娨曊嫒诵愎?jié)目的娛樂資源，，將公益?zhèn)鞑ゴ蛟斐删哂杏^賞性、吸引力及體驗(yàn)性的電視公益活動。電視真人秀公益?zhèn)鞑ネㄟ^步步精心的舞美設(shè)計(jì)、快樂時尚的舞臺表演、全媒體聯(lián)動的全方位互動及現(xiàn)實(shí)生活的如實(shí)展示，以獨(dú)特的傳播策略推動廣大受眾正確認(rèn)知公益理念、培養(yǎng)公益意識。 電視真人秀公益?zhèn)鞑オ?dú)特的傳播策略為大眾傳播媒介更新公益?zhèn)鞑ビ^念與創(chuàng)新實(shí)踐路徑具有重要的啟示：首先，媒介要嚴(yán)把信息關(guān)，傳遞公益信息的正能量，擴(kuò)散善行義舉的示范作用，以榜樣的力量營造良好的公益氛圍；其次，明確媒介的平臺角色，為政府、企業(yè)及民間力量的互動共贏搭建平臺；最后，媒介要敢于突破，勇于自新。在充分挖掘自身優(yōu)勢的基礎(chǔ)上，開展全媒體聯(lián)動，整合各媒介優(yōu)勢資源，實(shí)現(xiàn)公益?zhèn)鞑バб娴淖畲蠡４送�，電視真人秀公益�(zhèn)鞑ィ�為我國電視娛樂節(jié)目指明了朝著高質(zhì)量、有內(nèi)涵和接地氣的方向發(fā)展的新思路。
[Abstract]:At present, the mass media practice of public welfare communication is in full swing, public news, public welfare programs, public service advertisements, public welfare activities and public welfare projects are colorful. Since the opening of the China Dream Show in 2011, the reality TV public service communication practice has become more and more popular. TV reality TV public service communication is a brave attempt by mass media in our country to renew the concept of public welfare communication and to innovate the path of public welfare communication, thus infusing fresh energy into the development of public welfare cause. The rapid development of public welfare in our country is confronted with the embarrassment of the public's public welfare idea and public interest consciousness, so it is urgent to spread the people's public welfare idea and cultivate the correct public welfare consciousness. With the change demand of TV reality show as the direct driving force, TV reality TV public welfare communication emerged as the times require. The author thinks that under the influence pattern of contemporary media, TV media is the only medium capable of forming national influence. The TV reality TV shows are far away from preaching for entertainment, which is popular with the audience, but is more suitable for the responsibility of "educating people" to spread the public welfare concept and cultivate the public interest consciousness. TV reality TV commonweal communication makes full use of the entertainment resources of TV reality TV programs, and builds the public welfare communication into a kind of TV public welfare activities with viewing, attraction and experience. Television reality TV public welfare communication through careful dance design, happy fashion stage performance, the all-media interaction and the reality of real life, with a unique communication strategy to promote the broad audience to correctly understand the concept of public welfare, Cultivate a sense of commonweal. The unique communication strategy of TV reality TV public service communication has important enlightenment for the mass media to renew the concept of public welfare communication and innovate the practical path: first of all, the media should strictly close the information and transmit the positive energy of the public interest information. The demonstration role of spreading good deeds, creating a good public atmosphere with the force of example; secondly, defining the role of the media as a platform to build a platform for mutual benefit among the government, enterprises and non-governmental forces; finally, the media should dare to break through. Dare to renew. On the basis of fully excavating its own advantages, it develops the linkage of all media, integrates the advantage resources of various media, and realizes the maximization of the benefit of public welfare communication. In addition, the public welfare communication of TV reality shows has pointed out a new way of developing towards the direction of high quality, connotation and approachability for the TV entertainment programs in our country.
【學(xué)位授予單位】：湘潭大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：G222;G206
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