發(fā)布時間：2018-06-06 22:09

  本文選題：數(shù)碼影像 + 平面廣告　； 參考：《湖北工業(yè)大學》2010年碩士論文

【摘要】：伴隨印刷技術、攝影技術、現(xiàn)代通信技術、計算機技術等的發(fā)展和數(shù)字化傳播技術的推廣,人與人之間的交流與溝通、信息的傳播與更替已經進入“視覺化”和“圖像化”時代,圖像的應用范圍已經明顯超越語言文字,成為人們獲取信息和交流思想的主要媒介。而與“視覺化”和“圖像化”緊密相連的關鍵詞之一就是“影像”。數(shù)碼技術的問世,使得影像有了更加多元化的解讀與想象的空間。影像的功能也不再局限于單純意義上的記實,而是延伸到內在本體意念的傳達與情感的表述,具備了設計、情感傳達的整和能力。傳統(tǒng)影像到數(shù)碼影像的轉換同時也改變了影像呈現(xiàn)的形式與意義,數(shù)碼影像的多元特質造就了豐富的影像世界,使得影像文化的傳播環(huán)境與現(xiàn)實的生活方式融為一體,改變和影響著人們對于影像意義的解讀。 在平面廣告設計領域,數(shù)碼影像給予視覺傳達設計以最具體的呈現(xiàn)。其多樣豐富的復合感覺,亦是最有影響力的傳達方式。這些現(xiàn)象讓我開始重新思考數(shù)字化背景下影像的本質和表現(xiàn)形式,特別是在平面廣告設計中,數(shù)碼影像所具備的設計整合能力與多元化的表現(xiàn)特質,將為平面廣告設計帶來一場怎樣的視覺變革?基于這一前提,本文擬從數(shù)碼影像視覺表現(xiàn)的角度去探討平面廣告設計發(fā)展的新空間、新思維。 本文在分析了數(shù)碼影像的特質與表現(xiàn)形式后,認為數(shù)碼影像視覺效能的轉變改寫了傳統(tǒng)視覺審美的范式,具備了設計和情感傳達的整合能力,為二維平面廣告設計提供了全新的創(chuàng)作表現(xiàn)空間,具有積極的指導意義�；诖�,本文從平面廣告設計的角度出發(fā),歸納出以下幾種切實可行的數(shù)碼影像視覺滲透的表現(xiàn)型態(tài)：直接應用、解構重構、異質組合、共質替換、時空置換、變形夸張、擬人化,并結合實際的應用案例進行分析以輔佐論證。最后,從受眾的角度對數(shù)碼影像視覺滲透的認知進行了調查分析,結合相關數(shù)據統(tǒng)計驗證了數(shù)碼影像在平面廣告設計表現(xiàn)中的應用空間還很大,值得進一步深入研究。我們期待,數(shù)碼影像為我們帶來二維平面中視覺盛宴。
[Abstract]:Along with the development of printing technology, photography technology, modern communication technology, computer technology and so on, and the promotion of digital communication technology, the communication and communication between people, The dissemination and replacement of information has entered the era of "visualization" and "visualization". The application scope of images has obviously exceeded the language and text, and has become the main medium for people to obtain information and exchange ideas. One of the key words closely related to "visualization" and "image" is "image". With the advent of digital technology, images have a more diversified interpretation and imagination space. The function of the image is no longer limited to the simple sense of reality, but extends to the internal Noumenon of the transmission of ideas and emotional expression, with the design, emotional communication of the integrity of the ability. The transformation from traditional image to digital image has also changed the form and significance of image presentation. The pluralistic characteristics of digital image have created a rich image world, which makes the communication environment of image culture and the real life style integrated into one. In the field of graphic advertising design, digital images give visual communication design the most concrete presentation. Its diverse and rich complex feelings, but also the most influential means of communication. These phenomena make me start to rethink the essence and form of image in the digital background, especially in the graphic advertising design, the design integration ability and the diversified performance characteristic of the digital image. What kind of visual change will be brought to the graphic advertising design? Based on this premise, this paper intends to discuss the new space and new thinking of the development of graphic advertising design from the angle of visual expression of digital image. It is considered that the transformation of visual efficiency of digital image rewrites the traditional visual aesthetic paradigm and has the ability of integrating design and emotional communication, which provides a new creative expression space for two-dimensional graphic advertising design and has positive guiding significance. Based on this, from the perspective of graphic advertising design, this paper concludes the following practical types of visual penetration of digital image: direct application, deconstruction and reconstruction, heterogeneous combination, homogeneity replacement, space-time replacement, deformation exaggeration, etc. Personification, and combined with the actual application of the case analysis to assist the argument. Finally, from the perspective of audience, this paper investigates and analyzes the visual penetration of digital image, and verifies that the application space of digital image in print advertising design is still very large, which is worthy of further study. We look forward to digital images for us to bring two-dimensional plane visual feast.
【學位授予單位】：湖北工業(yè)大學
【學位級別】：碩士
【學位授予年份】：2010
【分類號】：TP391.7;J524.3

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本文編號：1988266