本文選題：視覺傳播 + 版面視覺識別��； 參考：《鄭州大學(xué)》2009年碩士論文

【摘要】：在視覺傳播時代,大眾傳媒不再僅以文字表達(dá)作為基本的傳播方式,而是更多地轉(zhuǎn)向圖像。從“讀報(bào)”到“看報(bào)”,從“看圖”到“讀圖”,受眾對視覺信息的需求不斷提高,這對報(bào)紙等傳媒工作者提出了更大的挑戰(zhàn)。 2005年開始報(bào)紙發(fā)行量持續(xù)下滑,報(bào)業(yè)廣告額下降,報(bào)業(yè)出現(xiàn)了由盛到衰的拐點(diǎn)——“報(bào)業(yè)寒冬”。全球報(bào)業(yè)感受到了前所未有的危機(jī)與壓力,從近幾年報(bào)紙形態(tài)發(fā)展我們可以看到,它在形式上對各種媒體進(jìn)行了借鑒和革新,一個重要趨勢就是報(bào)紙的視覺化。這種情況下,黨報(bào)由于其自身體制的原因,還沒有感受到太大的壓力,也正是由于這個原因,黨報(bào)視覺傳播發(fā)展相對都市報(bào)嚴(yán)重滯后。 本文以《河南日報(bào)》為文本對黨報(bào)視覺傳播發(fā)展現(xiàn)狀進(jìn)行了研究,總結(jié)出了《河南日報(bào)》視覺傳播當(dāng)中版面圖片、欄目設(shè)置、版式設(shè)計(jì)等方面的特色與優(yōu)勢,以及版面圖片內(nèi)容和形態(tài)上存在的問題;對比同城都市報(bào)——《大河報(bào)》,從都市報(bào)上尋找可以供《河南日報(bào)》借鑒的發(fā)展戰(zhàn)略;對比省級黨報(bào)——《湖北日報(bào)》尋找《河南日報(bào)》與現(xiàn)代視覺傳播發(fā)展趨勢間的差距,發(fā)現(xiàn)存在的問題;在本文最后,為以《河南日報(bào)》為代表的黨報(bào)應(yīng)對金融危機(jī)以及新媒體沖擊提出了具體的可實(shí)施的措施與發(fā)展戰(zhàn)略。本文主要運(yùn)用文本分析的方法揭示《河南日報(bào)》視覺傳播現(xiàn)狀及問題,并運(yùn)用現(xiàn)代視覺理念為黨報(bào)視覺傳播提出建設(shè)性的發(fā)展策略。
[Abstract]:In the age of visual communication, the mass media no longer use text expression as the basic mode of communication, but turn more to images. From "reading newspaper" to "reading newspaper", from "reading picture" to "reading picture", the audience's demand for visual information is increasing, which poses a great challenge to the media workers such as newspaper. In 2005, the circulation of newspapers continued to decline, the amount of newspaper advertisements fell, and the newspaper industry appeared the inflection point from prosperity to decline-"newspaper industry winter". The global newspaper industry has felt the unprecedented crisis and pressure. We can see from the development of newspaper form in recent years, it has carried on the reference and innovation to various media in form, one important trend is the newspaper's visualization. In this case, the Party newspaper has not felt too much pressure because of its own system, and it is for this reason that the development of visual communication of the party newspaper lags behind that of the metropolitan newspaper. Based on the text of Henan Daily, this paper studies the present situation of the visual communication of the Party newspaper, and summarizes the features and advantages of the layout pictures, column setting, layout design and so on in the visual communication of Henan Daily. Comparing with the same city newspaper "Dahe newspaper", looking for the development strategy which can be used for reference by "Henan Daily" from the city newspaper; Comparing the provincial party newspaper "Hubei Daily" to find the gap between "Henan Daily" and the development trend of modern visual communication, and find out the existing problems. In order to deal with the financial crisis and the impact of new media, the Party newspaper represented by Henan Daily put forward concrete measures and development strategies. This paper mainly uses the method of text analysis to reveal the present situation and problems of visual communication in Henan Daily, and puts forward constructive development strategies for the visual communication of the Party newspaper by using the modern visual concept.
【學(xué)位授予單位】：鄭州大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2009
【分類號】：G213

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本文編號：1977950