發(fā)布時(shí)間：2018-06-04 15:52

  本文選題：視覺(jué)傳播 + 版面視覺(jué)識(shí)別�。� 參考：《鄭州大學(xué)》2009年碩士論文

【摘要】：在視覺(jué)傳播時(shí)代,大眾傳媒不再僅以文字表達(dá)作為基本的傳播方式,而是更多地轉(zhuǎn)向圖像。從“讀報(bào)”到“看報(bào)”,從“看圖”到“讀圖”,受眾對(duì)視覺(jué)信息的需求不斷提高,這對(duì)報(bào)紙等傳媒工作者提出了更大的挑戰(zhàn)。 2005年開(kāi)始報(bào)紙發(fā)行量持續(xù)下滑,報(bào)業(yè)廣告額下降,報(bào)業(yè)出現(xiàn)了由盛到衰的拐點(diǎn)——“報(bào)業(yè)寒冬”。全球報(bào)業(yè)感受到了前所未有的危機(jī)與壓力,從近幾年報(bào)紙形態(tài)發(fā)展我們可以看到,它在形式上對(duì)各種媒體進(jìn)行了借鑒和革新,一個(gè)重要趨勢(shì)就是報(bào)紙的視覺(jué)化。這種情況下,黨報(bào)由于其自身體制的原因,還沒(méi)有感受到太大的壓力,也正是由于這個(gè)原因,黨報(bào)視覺(jué)傳播發(fā)展相對(duì)都市報(bào)嚴(yán)重滯后。 本文以《河南日?qǐng)?bào)》為文本對(duì)黨報(bào)視覺(jué)傳播發(fā)展現(xiàn)狀進(jìn)行了研究,總結(jié)出了《河南日?qǐng)?bào)》視覺(jué)傳播當(dāng)中版面圖片、欄目設(shè)置、版式設(shè)計(jì)等方面的特色與優(yōu)勢(shì),以及版面圖片內(nèi)容和形態(tài)上存在的問(wèn)題;對(duì)比同城都市報(bào)——《大河報(bào)》,從都市報(bào)上尋找可以供《河南日?qǐng)?bào)》借鑒的發(fā)展戰(zhàn)略;對(duì)比省級(jí)黨報(bào)——《湖北日?qǐng)?bào)》尋找《河南日?qǐng)?bào)》與現(xiàn)代視覺(jué)傳播發(fā)展趨勢(shì)間的差距,發(fā)現(xiàn)存在的問(wèn)題;在本文最后,為以《河南日?qǐng)?bào)》為代表的黨報(bào)應(yīng)對(duì)金融危機(jī)以及新媒體沖擊提出了具體的可實(shí)施的措施與發(fā)展戰(zhàn)略。本文主要運(yùn)用文本分析的方法揭示《河南日?qǐng)?bào)》視覺(jué)傳播現(xiàn)狀及問(wèn)題,并運(yùn)用現(xiàn)代視覺(jué)理念為黨報(bào)視覺(jué)傳播提出建設(shè)性的發(fā)展策略。
[Abstract]:In the age of visual communication, the mass media no longer use text expression as the basic mode of communication, but turn more to images. From "reading newspaper" to "reading newspaper", from "reading picture" to "reading picture", the audience's demand for visual information is increasing, which poses a great challenge to the media workers such as newspaper. In 2005, the circulation of newspapers continued to decline, the amount of newspaper advertisements fell, and the newspaper industry appeared the inflection point from prosperity to decline-"newspaper industry winter". The global newspaper industry has felt the unprecedented crisis and pressure. We can see from the development of newspaper form in recent years, it has carried on the reference and innovation to various media in form, one important trend is the newspaper's visualization. In this case, the Party newspaper has not felt too much pressure because of its own system, and it is for this reason that the development of visual communication of the party newspaper lags behind that of the metropolitan newspaper. Based on the text of Henan Daily, this paper studies the present situation of the visual communication of the Party newspaper, and summarizes the features and advantages of the layout pictures, column setting, layout design and so on in the visual communication of Henan Daily. Comparing with the same city newspaper "Dahe newspaper", looking for the development strategy which can be used for reference by "Henan Daily" from the city newspaper; Comparing the provincial party newspaper "Hubei Daily" to find the gap between "Henan Daily" and the development trend of modern visual communication, and find out the existing problems. In order to deal with the financial crisis and the impact of new media, the Party newspaper represented by Henan Daily put forward concrete measures and development strategies. This paper mainly uses the method of text analysis to reveal the present situation and problems of visual communication in Henan Daily, and puts forward constructive development strategies for the visual communication of the Party newspaper by using the modern visual concept.
【學(xué)位授予單位】：鄭州大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2009
【分類(lèi)號(hào)】：G213

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本文編號(hào)：1977950