發(fā)布時(shí)間：2018-06-04 09:23

  本文選題：城市促進(jìn)者 + 雷諾��； 參考：《東北師大學(xué)報(bào)(哲學(xué)社會(huì)科學(xué)版)》2000年01期

【摘要】：拉斯維加斯市位于內(nèi)華達(dá)州東南部,是當(dāng)代美國(guó)著名的旅游中心之一。它成為享有盛名的旅游中心經(jīng)歷了兩個(gè)階段:第一個(gè)階段是從1905年設(shè)鎮(zhèn)起到第二次世界大戰(zhàn)的結(jié)束,該市促進(jìn)者和當(dāng)權(quán)者原想以該州易于離婚而聞名于世的雷諾市為樣板,步它的后塵。為此它曾頒布了一些促使賭博合法化等所謂“開明的法律”,以招商引資,但收效不大;第二個(gè)階段是二戰(zhàn)后到1953年,該市商會(huì)與促進(jìn)者在集思廣益的情況下,商討該市未來(lái)的發(fā)展,一致認(rèn)為旅游觀光是該市未來(lái)發(fā)展的關(guān)鍵。因此,市商會(huì)和促進(jìn)者開始征集宣傳基金運(yùn)動(dòng),聘請(qǐng)著名的專業(yè)性廣告社,既為該市制作各種廣告和精美的宣傳品,還為該市設(shè)計(jì)、塑造旅游中心的形象。經(jīng)過(guò)各方面的努力,到1953年
[Abstract]:Located in southeast Nevada, Las Vegas is one of the most famous tourist centers in contemporary America. It went through two stages of becoming a prestigious tourist center: the first was from 1905 to the end of World War II, and the city's promoters and authorities had intended to model the city of Renault, which was known for its easy divorce. Follow its footsteps. To that end, it enacted so-called "enlightened laws", such as legalizing gambling, to attract investment, but to little avail; the second stage was from the second stage, from World War II to 1953, when the city's chamber of commerce and promoters brainstormed together. Discussing the future development of the city, it is agreed that tourism is the key to the future development of the city. Therefore, the City Chamber of Commerce and promoters began to solicit publicity fund campaigns, employing famous professional advertising agencies, not only to produce various advertisements and exquisite publicity materials for the city, but also to design and shape the image of the tourist center for the city. After all the efforts, by 1953
【作者單位】： 東北師范大學(xué)美國(guó)研究所!吉林長(zhǎng)春130024
【分類號(hào)】：K71254

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相關(guān)期刊論文 前1條

1 丁則民;城市促進(jìn)者在拉斯維加斯發(fā)展中的作用[J];東北師大學(xué)報(bào)(哲學(xué)社會(huì)科學(xué)版);2000年01期

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本文編號(hào)：1976852