本文選題：城市促進者 + 雷諾��； 參考：《東北師大學報(哲學社會科學版)》2000年01期

【摘要】：拉斯維加斯市位于內(nèi)華達州東南部,是當代美國著名的旅游中心之一。它成為享有盛名的旅游中心經(jīng)歷了兩個階段:第一個階段是從1905年設鎮(zhèn)起到第二次世界大戰(zhàn)的結束,該市促進者和當權者原想以該州易于離婚而聞名于世的雷諾市為樣板,步它的后塵。為此它曾頒布了一些促使賭博合法化等所謂“開明的法律”,以招商引資,但收效不大;第二個階段是二戰(zhàn)后到1953年,該市商會與促進者在集思廣益的情況下,商討該市未來的發(fā)展,一致認為旅游觀光是該市未來發(fā)展的關鍵。因此,市商會和促進者開始征集宣傳基金運動,聘請著名的專業(yè)性廣告社,既為該市制作各種廣告和精美的宣傳品,還為該市設計、塑造旅游中心的形象。經(jīng)過各方面的努力,到1953年
[Abstract]:Located in southeast Nevada, Las Vegas is one of the most famous tourist centers in contemporary America. It went through two stages of becoming a prestigious tourist center: the first was from 1905 to the end of World War II, and the city's promoters and authorities had intended to model the city of Renault, which was known for its easy divorce. Follow its footsteps. To that end, it enacted so-called "enlightened laws", such as legalizing gambling, to attract investment, but to little avail; the second stage was from the second stage, from World War II to 1953, when the city's chamber of commerce and promoters brainstormed together. Discussing the future development of the city, it is agreed that tourism is the key to the future development of the city. Therefore, the City Chamber of Commerce and promoters began to solicit publicity fund campaigns, employing famous professional advertising agencies, not only to produce various advertisements and exquisite publicity materials for the city, but also to design and shape the image of the tourist center for the city. After all the efforts, by 1953
【作者單位】： 東北師范大學美國研究所!吉林長春130024
【分類號】：K71254

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1 丁則民;城市促進者在拉斯維加斯發(fā)展中的作用[J];東北師大學報(哲學社會科學版);2000年01期

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本文編號：1976852