本文選題：招聘廣告 + 語言的藝術(shù)　； 參考：《修辭學(xué)習(xí)》1997年06期

【摘要】：正 招聘廣告是以招聘單位為確定廣告人,通過一定媒介,以人員招聘信息為傳播內(nèi)容的一種廣告。它是廣告家族的成員之一。在改革開放前,我國的招聘廣告業(yè)并不發(fā)達,近幾年隨著改革開放的深入、擴大才逐漸興旺起來;一個主要的原因是改革的深化使我國的人事聘用制度也發(fā)生了深刻的變化�，F(xiàn)在,無論是大中專畢業(yè)生的分配、待業(yè)人員的再就業(yè),還是人才的流動,多須經(jīng)由“人才市場”,而招聘廣告也就成了招聘方與應(yīng)聘方相互溝通的重要渠道,頻繁地出現(xiàn)在報刊、電視、廣播等各種傳播媒體之上;招聘廣告以其自身獨特的功能與人們的社會生活已越來越緊密相
[Abstract]:The advertisement is a kind of advertisement which regards the recruitment unit as the advertisement person, through certain media, with the personnel recruitment information as the dissemination content. It is a member of the advertising family. Before the reform and opening up, China's recruitment advertising industry was not developed. In recent years, with the deepening of reform and opening up, the expansion has gradually flourished, and one of the main reasons is that the deepening of the reform has also brought about profound changes in the personnel employment system of our country. Nowadays, whether it is the distribution of graduates from colleges and secondary schools, the re-employment of unemployed personnel, or the flow of talents, most of them must go through the "talent market", and job advertisements have become an important channel of communication between the recruiters and the candidates. Frequently appeared in newspapers, television, radio and other communication media; recruitment advertising with its own unique function and people's social life has become more and more closely related
【分類號】：H15

【相似文獻】

相關(guān)會議論文 前1條

1 王少爽;;翻譯公司招聘廣告調(diào)查對MTI培養(yǎng)方案的啟示[A];全國首屆翻譯碩士(MTI)教育與翻譯產(chǎn)業(yè)研討會會議手冊[C];2009年

相關(guān)博士學(xué)位論文 前1條

1 金福年;現(xiàn)代漢語顏色詞運用研究[D];復(fù)旦大學(xué);2004年

相關(guān)碩士學(xué)位論文 前6條

1 歐陽彩麗;中文報刊的招聘廣告的語類分析[D];湖南大學(xué);2003年

2 包春花;從系統(tǒng)功能語法角度對招聘廣告的功能意義研究[D];廣東外語外貿(mào)大學(xué);2004年

3 曾玉華;中英文招聘廣告對比分析[D];華中師范大學(xué);2009年

4 毛勇玲;從系統(tǒng)功能語法角度對比研究中英文網(wǎng)上招聘廣告的人際意義[D];廣東外語外貿(mào)大學(xué);2009年

5 顏志蓉;網(wǎng)上招聘廣告的體裁分析[D];浙江大學(xué);2006年

6 衡曉晶;[D];西安外國語大學(xué);2012年

，

本文編號：1963798