本文選題：知名商品 + 特有名稱　； 參考：《山東大學(xué)》2007年碩士論文

【摘要】： 商品的名稱、包裝、裝潢是商品的外部特征，被視為商品的“外衣”，主要發(fā)揮著識(shí)別作用和廣告宣傳及美化作用。知名商品特有的名稱、包裝、裝潢凝結(jié)著特定企業(yè)的商業(yè)和商品聲譽(yù)，受到了法律的特別保護(hù)。 目前我國對知名商品的法律保護(hù)，主要體現(xiàn)在《反不正當(dāng)競爭法》中，該法法律條文粗略�，F(xiàn)實(shí)生活中，侵害知名商品特有的商業(yè)標(biāo)識(shí)案大量出現(xiàn)，其仿冒手段日趨隱蔽巧妙，嚴(yán)重?fù)p害了知名商品生產(chǎn)者、經(jīng)營者的合法權(quán)益，坑害了消費(fèi)者，擾亂了市場經(jīng)濟(jì)秩序。所以，對知名商品及其法律保護(hù)的研究有重要的實(shí)踐價(jià)值。 本文采用于多種研究方法，從理論研究入手，采歸納分類研究方法；結(jié)合實(shí)際案例分析，采用實(shí)證分析研究方法；對比研究德國、韓國、臺(tái)灣等地區(qū)的有關(guān)法律規(guī)定，采用比較研究法。這樣多層次、多方法對知名商品及其法律保護(hù)進(jìn)行研究，主要目的在于，通過理論的研究，來完善法律保護(hù)措施，健全市場經(jīng)濟(jì)競爭規(guī)則，以解決執(zhí)法和司法中出現(xiàn)的諸多問題，從而達(dá)到理論研究和實(shí)際需要的結(jié)合。 本文內(nèi)容共分為五部分，第一部分有關(guān)知名商品的一般理論；主要論述了知名商品的概念、認(rèn)定原則、認(rèn)定標(biāo)準(zhǔn)和認(rèn)定內(nèi)容；第二部分有關(guān)知名商品特有權(quán)的權(quán)利基礎(chǔ)理論；主要論述了知名商品特有權(quán)的權(quán)利構(gòu)成、所具有的知識(shí)產(chǎn)權(quán)屬性及其保護(hù)價(jià)值；第三部分有關(guān)知名商品特有權(quán)與商標(biāo)權(quán)；主要從知名商品特有名稱的特點(diǎn)、知名商品特有名稱權(quán)與商標(biāo)權(quán)的區(qū)別、沖突與協(xié)調(diào)、將淡化原則引進(jìn)特有名稱權(quán)的保護(hù)中等方面進(jìn)行論述；第四部分有關(guān)知名商品特有包裝、裝潢權(quán)與外觀設(shè)計(jì)專利權(quán)及版權(quán)；主要論述了知名商品特有包裝、裝潢的特點(diǎn)、特有包裝、裝潢權(quán)與外觀設(shè)計(jì)專利權(quán)的關(guān)系及特有包裝、裝潢權(quán)具有版權(quán)屬性、與版權(quán)的區(qū)別和版權(quán)保護(hù)的優(yōu)勢；第五部分有關(guān)知名商品的法律保護(hù)；主要論述了法律保護(hù)的現(xiàn)實(shí)意義、我國現(xiàn)有的法律保護(hù)之規(guī)定和不足、法律保護(hù)的原則、國外發(fā)達(dá)國家、地區(qū)的法律保護(hù)規(guī)定的借鑒及對我國知名商品法律保護(hù)制度的展望和設(shè)計(jì)。 本文的創(chuàng)新之處在于將馳名商標(biāo)的淡化理論引入知名商品的保護(hù)；以立體商標(biāo)的方式，保護(hù)知名商品特有的包裝和裝潢；擴(kuò)大知名商品的保護(hù)范圍，即借鑒韓國反不正當(dāng)競爭法，對所有具有區(qū)別性的知名的商業(yè)標(biāo)識(shí)進(jìn)行保護(hù)；我國反不正當(dāng)競爭法應(yīng)借鑒德國的法律模式，采用一般條款加具體條款相結(jié)合的方式，以賦予法官自由裁量權(quán)。 通過對上述內(nèi)容的研究，揭示了對知名商品的保護(hù)，不僅僅是維護(hù)經(jīng)營者的合法權(quán)益，更能協(xié)調(diào)知識(shí)產(chǎn)權(quán)領(lǐng)域權(quán)利沖突，，從而創(chuàng)造公平有序的市場競爭環(huán)境。
[Abstract]:The name, packaging and decoration of the goods are the exterior features of the goods and are regarded as the "coats" of the commodities, which mainly play the role of recognition, advertising and beautification. The special names, packaging and decoration of famous goods condense the commercial and commodity reputation of specific enterprises and are specially protected by law. At present, the legal protection of well-known commodities in our country is mainly reflected in the Anti-unfair Competition Law, the legal provisions of this law are rough. In real life, a large number of cases of infringing the special commercial signs of well-known commodities appear, and their counterfeiting means are gradually covert and ingenious, which seriously damages the legitimate rights and interests of well-known commodity producers and operators, damages consumers and disturbs the order of market economy. Therefore, the research on famous commodities and its legal protection has important practical value. This paper adopts a variety of research methods, starting with theoretical research, adopting inductive and classified research methods; combining with practical case analysis, using empirical research methods; comparing and studying the relevant laws and regulations in Germany, South Korea, Taiwan, etc. The method of comparative study was adopted. The main purpose of this multi-level and multi-method study on well-known commodities and their legal protection is to perfect the legal protection measures through theoretical research and to perfect the rules of market economy competition. In order to solve many problems in law enforcement and judicature, so as to achieve the combination of theoretical research and practical needs. The content of this paper is divided into five parts: the first part is about the general theory of well-known commodity, mainly discusses the concept, the principle, the standard and the content of the well-known commodity, the second part is about the right basis theory of special right of well-known commodity; It mainly discusses the constitution of the right of special right of well-known commodity, the attribute of intellectual property and its protective value; the third part deals with the special right of famous commodity and trademark right; mainly from the characteristics of the special name of well-known commodity, The difference, conflict and coordination between the special name right and trademark right of well-known goods, and the introduction of the principle of desalination into the protection of special name right are discussed in the fourth part, which deals with the special packaging, decoration right and design patent right and copyright of famous commodity. This paper mainly discusses the special packaging of well-known commodities, the characteristics of decoration, the special packaging, the relationship between decoration right and patent right of design, and the special packaging. The decoration right has the copyright attribute, the difference with copyright and the advantage of copyright protection. The fifth part deals with the legal protection of well-known commodities, mainly discusses the practical significance of legal protection, the existing provisions and deficiencies of legal protection in China, the principles of legal protection, and the foreign developed countries, The reference of the regional legal protection regulations and the prospect and design of the legal protection system of our country's well-known commodities. The innovation of this paper is to introduce the dilution theory of well-known trademark into the protection of well-known goods; to protect the unique packaging and decoration of well-known goods by three-dimensional trademark; to expand the scope of protection of well-known goods. That is to say, we should draw lessons from Korea's anti-unfair competition law to protect all the distinguished well-known commercial marks, and our country's anti-unfair competition law should draw lessons from the German legal model and adopt the method of combining general clauses with specific clauses. To give a judge discretion. Through the study of the above contents, it is revealed that the protection of well-known commodities is not only to safeguard the legitimate rights and interests of the operators, but also to coordinate the conflict of rights in the field of intellectual property rights, thus creating a fair and orderly market competition environment.
【學(xué)位授予單位】：山東大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2007
【分類號(hào)】：D913;D912.29

【引證文獻(xiàn)】

相關(guān)碩士學(xué)位論文 前2條

1 楊成忠;關(guān)于“費(fèi)列羅案”的案例分析[D];蘭州大學(xué);2010年

2 王相舉;論知名商品的法律保護(hù)[D];南昌大學(xué);2012年

本文編號(hào)：1958488