本文選題：廣告管理子系統(tǒng) + 合同管理�。� 參考：《電子科技大學(xué)》2010年碩士論文

【摘要】： 廣播全臺網(wǎng)廣告管理子系統(tǒng),完成對廣告的編排管理工作,包括廣告合同的錄入,廣告文件的預(yù)聽,查詢,修改,廣告播出編排等,主要用于全臺制播網(wǎng)絡(luò)中的廣告管理業(yè)務(wù)。作為廣播全臺網(wǎng)的一部分,廣告管理子系統(tǒng)的地位在廣播電臺的各項工作中日益重要,不過,隨著廣播數(shù)字音頻技術(shù)的發(fā)展,目前的一些廣播電臺對廣告的管理在功能上還不夠完善,開發(fā)一種新的廣告管理系統(tǒng)勢在必行。 本課題在設(shè)計和實現(xiàn)的時候,分析了當(dāng)前市場上廣告管理系統(tǒng)的特點和不足,充分考慮了電臺管理人員對廣告素材管理的需求和系統(tǒng)的性能要求,為了和廣播全臺網(wǎng)的其他系統(tǒng)保持一致,也為了提高開發(fā)和維護(hù)效率,本系統(tǒng)仍然采用的是三層結(jié)構(gòu)的C/S模式和面向?qū)ο蟮臄?shù)據(jù)庫技術(shù),結(jié)合到實際的項目中就是包括客戶端、網(wǎng)站和數(shù)據(jù)庫三大部分。綜合運用了面向?qū)ο笤O(shè)計技術(shù)、數(shù)據(jù)庫技術(shù)、軟件工程技術(shù)、測試技術(shù)等多種開發(fā)技術(shù),并利用了目前比較常用的VS2005、SQL Sever2000、Smart Client Software Factory等開發(fā)工具,以C#語言為主要的開發(fā)語言,從廣告合同管理到聲音文件的錄制,以及廣告播出編排等,結(jié)合廣播電臺節(jié)目的管理流程對廣告管理子系統(tǒng)的功能進(jìn)行調(diào)整和升級,在諸多功能上有所完善。該廣告子系統(tǒng)在對廣告的管理上功能有所增加,比如,在合同信息里面加入表明合同總金額的字段,便于廣告合同費用的結(jié)算,刪除廣告時避免刪除廣告素材,在時段編排時可以修改播出順序以及廣告單的查詢、發(fā)送、清理和打印等。 本文在介紹了研究背景、需求分析、概要設(shè)計、整體詳細(xì)設(shè)計的基礎(chǔ)之上,以系統(tǒng)需求為綱,分別介紹了廣告管理子系統(tǒng)的總體設(shè)計思想、詳細(xì)設(shè)計思想和廣告管理子系統(tǒng)客戶端的實現(xiàn),并對客戶端各模塊進(jìn)行了功能驗證。
[Abstract]:The advertisement management subsystem of the whole broadcasting network completes the arrangement management of the advertisement, including the input of the advertisement contract, the prehearing, the inquiry, the modification of the advertisement file, the advertisement broadcast arrangement and so on. It is mainly used in the advertisement management service in the whole network of production and broadcast of the advertisement. As part of the broadcast network, the status of the advertising management subsystem is becoming increasingly important in the work of the radio station. However, with the development of digital audio broadcasting technology, At present, the management of advertisement in some radio stations is not perfect in function, so it is imperative to develop a new advertising management system. In the design and implementation of this topic, the characteristics and shortcomings of the current advertising management system in the market are analyzed, and the requirements of the radio station managers for advertising material management and the performance requirements of the system are fully considered. In order to be consistent with other systems in the broadcast network, and to improve the efficiency of development and maintenance, the system still adopts the three-tier C / S model and object-oriented database technology, which is included in the actual project. Website and database three major parts. This paper synthetically uses many kinds of development technologies, such as object-oriented design technology, database technology, software engineering technology, test technology and so on, and makes use of some development tools such as VS2005 SQL Sever2000Smart Client Software Factory, and takes C # as the main development language. From the management of advertising contract to the recording of sound files and the arrangement of advertisement broadcast, the functions of advertising management subsystem are adjusted and upgraded in combination with the program management process of radio station, and the functions are improved. For example, adding a field indicating the total amount of the contract in the contract information to facilitate the settlement of the advertising contract costs, and to avoid deleting the advertising material when deleting the advertisement, the advertising subsystem has increased its function in the management of the advertisement. You can modify the broadcast order and query, send, clean, print, etc. On the basis of introducing the research background, requirement analysis, outline design and overall detailed design, this paper introduces the general design idea of advertising management subsystem based on the system requirements. The detailed design idea and the realization of the client side of the advertisement management subsystem are given, and the function of each module of the client is verified.
【學(xué)位授予單位】：電子科技大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2010
【分類號】：TP311.52

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本文編號：1957255