本文選題：農(nóng)村公益廣告 + 發(fā)展�。� 參考：《西南交通大學(xué)》2013年碩士論文

【摘要】：近年來天津市農(nóng)村建設(shè)得到發(fā)展迅速,這不僅表現(xiàn)農(nóng)村在經(jīng)濟(jì)方面的快速發(fā)展,也表現(xiàn)在生活水平的提高和精神文明的提升,農(nóng)村產(chǎn)生的巨大變化,除了國家對農(nóng)村建設(shè)在資金上和政策上的大力支持,也離不開公益廣告在農(nóng)村中的宣傳作用。天津市北辰區(qū)現(xiàn)階段的公益廣告發(fā)展繁榮,無論是公交站、地鐵站還是火車站都布滿了公益廣告的痕跡,然而農(nóng)村中公益廣告的發(fā)展卻出現(xiàn)不平衡,有些農(nóng)村甚至發(fā)展緩慢,情況沒有城市那么樂觀。針對天津農(nóng)村公益廣告發(fā)展這一問題,通過5個章節(jié)來進(jìn)行展開： 第1章是緒論。介紹本論文的研究背景、研究意義、研究思路和方法、文獻(xiàn)綜述。 第2章是對公益廣告與農(nóng)村公益廣告的概述。對公益廣告的概念、社會功能和農(nóng)村公益廣告的概念、在農(nóng)村中的作用進(jìn)行闡述。 第3章是對天津市北辰區(qū)農(nóng)村公益廣告的現(xiàn)狀調(diào)查。本章結(jié)合本文的研究實(shí)際,將實(shí)證研究設(shè)計成三個部分：第一部分是對政府領(lǐng)導(dǎo)者的訪談,了解北辰區(qū)公益廣告發(fā)展的整體狀況及對公益廣告的態(tài)度,是從政策層面；第二部分是對村民的問卷調(diào)查,了解農(nóng)村公益廣告的傳播效果及影響傳播效果的因素,是從民聲層面；第三部分是對相鄰兩個村公益廣告的進(jìn)行觀察,發(fā)現(xiàn)異同并分析,是從現(xiàn)象層面。 第4章是對天津市北辰區(qū)農(nóng)村公益廣告的效果研究。主要分為三個方面：政治政策對農(nóng)村公益廣告的影響因素；公益廣告對村民的認(rèn)知、態(tài)度和行為的影響；農(nóng)村公益廣告的自身問題。 第5章是北辰區(qū)農(nóng)村公益廣告發(fā)展對策研究。針對北辰區(qū)農(nóng)村公益廣告現(xiàn)狀和發(fā)展出現(xiàn)的問題,提出對農(nóng)村公益廣告未來發(fā)展的對策。
[Abstract]:In recent years, the rural construction in Tianjin has been developing rapidly, which not only shows the rapid development of rural economy, but also the improvement of living standards and spiritual civilization, and the tremendous changes in rural areas. In addition to the state's strong financial and policy support for rural construction, public service advertising can not be separated from the role of propaganda in rural areas. The development of public service advertisement in Beichen District of Tianjin is prosperous at the present stage. Whether it is bus station, subway station or railway station, it is full of traces of public service advertisement. However, the development of public service advertisement in rural areas is unbalanced, and some rural areas even develop slowly. The situation is not as optimistic as the city. In view of the problem of the development of rural public service advertisement in Tianjin, it is carried out through five chapters: Chapter 1 is the introduction. This paper introduces the research background, research significance, research ideas and methods, literature review. Chapter 2 is the summary of public service advertisement and rural public service advertisement. The concept of public service advertising, social function and the concept of rural public service advertising, the role in rural areas are expounded. Chapter 3 is an investigation on the present situation of rural public service advertisement in Beichen District of Tianjin. This chapter combines the research practice of this paper, the empirical research is designed into three parts: the first part is to interview the government leaders, understand the overall situation of the development of public service advertising in Beichen District and the attitude to the public service advertising, is from the policy level; The second part is the questionnaire survey to the villagers to understand the spread effect of rural public service advertisement and the factors that affect the communication effect. The third part is to observe the two neighboring villages public service advertisement, find the similarities and differences, and analyze them. Is from the phenomenon level. Chapter 4 studies the effect of rural public service advertisement in Beichen District of Tianjin. It is mainly divided into three aspects: the influence factors of political policy on rural public service advertisement; the influence of public service advertisement on villagers' cognition, attitude and behavior; and the problems of rural public service advertisement itself. The fifth chapter is the Beichen district rural public service advertisement development countermeasure research. In view of the present situation and problems of rural public service advertisement in Beichen district, the countermeasures for the future development of rural public service advertisement are put forward.
【學(xué)位授予單位】：西南交通大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：F713.8;G206.3

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本文編號：1944312