發(fā)布時間：2018-05-27 21:43

  本文選題：插畫 + 書籍插畫��； 參考：《蘇州大學》2007年碩士論文

【摘要】： 插畫作為一種藝術(shù)形式,今天已經(jīng)普遍用于現(xiàn)代設(shè)計領(lǐng)域的各個方面,成為了現(xiàn)代視覺藝術(shù)發(fā)展的一個閃亮點。插畫藝術(shù)也已經(jīng)在書籍之外找到了與商業(yè)結(jié)合,進行藝術(shù)化表現(xiàn)的更加廣闊的生存空間。在現(xiàn)代設(shè)計領(lǐng)域中,商業(yè)插畫作為插畫藝術(shù)發(fā)展的必然產(chǎn)物,具有很強的表現(xiàn)意味,影響著大眾的審美、生活,插畫藝術(shù)為經(jīng)濟的發(fā)展起到了推波助瀾的作用,同時經(jīng)濟的發(fā)展也為插畫藝術(shù)的發(fā)展提供了舞臺。 在如今這個視覺藝術(shù)時代,商業(yè)與藝術(shù)相互依賴和彼此滲透,人們開始更多的關(guān)注和了解插畫在市場經(jīng)濟中的作用。商業(yè)插畫是廣告?zhèn)鞑ヅc視覺傳達中的一種特殊的表現(xiàn)形式,是現(xiàn)代插畫藝術(shù)的一個分支,同時也是現(xiàn)代商業(yè)活動的一個重要組成部分。本文試圖在前人探索的基礎(chǔ)上,著眼于插畫藝術(shù)在商業(yè)中發(fā)展的需要,通過對插畫藝術(shù)的發(fā)展歷史及現(xiàn)狀的分析,重點研究書籍插畫、數(shù)碼插畫、廣告插畫這三種在商業(yè)領(lǐng)域中運用最多、最成熟的插畫方式,對它們進行理論上的梳理和研究,希望對中國商業(yè)插畫藝術(shù)發(fā)展趨勢的研究起到積極的作用,提供有針對性的理論參考。
[Abstract]:Illustration, as an art form, has been widely used in all aspects of modern design today, and has become a shining spot in the development of modern visual art. Illustration art has also found a more extensive living space for artistic expression in combination with business outside of books. In the field of modern design, commercial illustration, as an inevitable product of the development of illustration art, has a strong expressive meaning, which affects the aesthetic and life of the public. At the same time, economic development also provides a stage for the development of illustration art. In this visual art era, business and art depend on each other and permeate each other. People begin to pay more attention and understand the role of illustrations in market economy. Commercial illustration is a special form of advertising communication and visual communication. It is a branch of modern illustration art and an important part of modern commercial activities. On the basis of the previous exploration, this paper attempts to focus on the needs of the development of illustration art in commerce, through the analysis of the history and current situation of the development of illustration art, focusing on book illustration, digital illustration, Advertising illustrations are the three most widely used and mature illustrations in the commercial field. They are theoretically combed and studied in the hope of playing a positive role in the research of the development trend of Chinese commercial illustration art. To provide a targeted theoretical reference.
【學位授予單位】：蘇州大學
【學位級別】：碩士
【學位授予年份】：2007
【分類號】：J218.5

【引證文獻】

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本文編號：1943885