本文選題：廣告學(xué) + 專業(yè)�。� 參考：《青年記者》2013年09期

【摘要】：正《廣告策劃》是高校廣告學(xué)專業(yè)基礎(chǔ)課程中一門實(shí)踐性非常強(qiáng)的課程,通常與《廣告創(chuàng)意》、《廣告文案》等一起被視作廣告學(xué)專業(yè)實(shí)務(wù)類三大主干課程,有著明確的教學(xué)目的和培養(yǎng)目標(biāo)。但是由于師資、課時(shí)、教學(xué)經(jīng)費(fèi)等條件的限制,教師不可能有足夠的時(shí)間與精力將學(xué)生帶到真實(shí)市場(chǎng)中實(shí)際運(yùn)作,因此如何調(diào)整教學(xué)理念提高授課效果,如何通過(guò)教學(xué)方法與課程設(shè)計(jì)的優(yōu)良組合去發(fā)現(xiàn)與鍛煉學(xué)生,以適應(yīng)新形勢(shì)下對(duì)復(fù)合型廣告人才的需求,就成了當(dāng)前高校廣告教學(xué)的重要議題。筆者從自身教學(xué)實(shí)踐出發(fā),提出一些建議與思考,與
[Abstract]:Advertising planning is a very practical course in the basic course of advertising major in colleges and universities. It is usually regarded as the three main courses of advertising professional practice together with "Advertising creativity" and "Advertising copy". There is a clear purpose of teaching and training goals. However, due to the limitations of teachers, class hours, teaching funds and other conditions, it is impossible for teachers to have enough time and energy to bring students to the real market to actually operate, so how to adjust the teaching concept to improve the teaching effect, How to find and train students through the excellent combination of teaching methods and course design to meet the needs of compound advertising talents under the new situation has become an important topic of advertising teaching in colleges and universities at present. The author puts forward some suggestions and thoughts from his own teaching practice.
【作者單位】： 西南交通大學(xué)藝術(shù)與傳播學(xué)院;
【分類號(hào)】：F713.8-4;G642

【共引文獻(xiàn)】

相關(guān)期刊論文 前1條

1 鄭樹(shù)柏;任麗娜;黨龍鳳;;淺論案例教學(xué)法在廣告專業(yè)教學(xué)中的運(yùn)用[J];新聞世界;2011年06期

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本文編號(hào)：1938024