本文選題：數(shù)字媒體 + 全媒體　； 參考：《山東大學(xué)》2011年碩士論文

【摘要】：隨著報(bào)業(yè)競(jìng)爭(zhēng)發(fā)展,報(bào)業(yè)經(jīng)營(yíng)規(guī)模不斷擴(kuò)大,報(bào)業(yè)傳媒行業(yè)逐步走向集團(tuán)化,信息化的發(fā)展道路。新聞的時(shí)效性是新聞報(bào)道的首要因素,隨著計(jì)算機(jī)、網(wǎng)絡(luò)和數(shù)字媒體技術(shù)日益發(fā)展,基于數(shù)字媒體的新聞信息采集與發(fā)布系統(tǒng)將成為現(xiàn)代報(bào)業(yè)集團(tuán)化中重要的組成部分。因此本文主要的研究對(duì)象是在新型的基于數(shù)字媒體的全媒體生產(chǎn)管理工作流系統(tǒng)(平臺(tái))下的新型報(bào)業(yè)新聞采集、報(bào)業(yè)新聞發(fā)布的生產(chǎn)流模型,用以解決在激烈競(jìng)爭(zhēng)下報(bào)業(yè)如何更好的保證報(bào)紙新聞的時(shí)效性并增強(qiáng)報(bào)業(yè)競(jìng)爭(zhēng)力。 全媒體是基于數(shù)字媒體發(fā)展而來(lái)的,它將不同的媒體轉(zhuǎn)換成可供新型手機(jī)、ipod、電腦等新媒體閱聽(tīng)及存取的二元代碼。從而取代了讓受眾只使用單一感官去接受文字、聲音和影像等媒體文化信息的傳統(tǒng)媒體。 作為一個(gè)新聞傳播術(shù)語(yǔ)的“全媒體”還未為國(guó)內(nèi)外新聞傳播學(xué)界所提及。2008年,“全媒體”開(kāi)始在新聞傳播領(lǐng)域嶄露頭角。“全媒體”發(fā)展呈現(xiàn)出兩種方式：一是“擴(kuò)張式”的全媒體,即注重手段的豐富和擴(kuò)展,如“全媒體出版”“全媒體廣告”；二是“融合式”的全媒體,即在拓展新媒體手段的同時(shí),注重多種媒體手段的有機(jī)結(jié)合,如“全媒體新聞中心”“全媒體電視”“全媒體廣播”。 本文的研究工作主要側(cè)重于新聞信息采集和新聞信息發(fā)布在新的全媒體協(xié)作平臺(tái)下的生產(chǎn)流模型的構(gòu)建以及部分關(guān)鍵問(wèn)題的解決。根據(jù)模型表示,設(shè)計(jì)了面向大眾報(bào)業(yè)集團(tuán)的兩個(gè)具體的子系統(tǒng),即“協(xié)同數(shù)字媒體報(bào)業(yè)新聞采集系統(tǒng)”和“協(xié)同數(shù)字媒體報(bào)業(yè)新聞發(fā)布系統(tǒng)”。同時(shí)研究解決了兩個(gè)子系統(tǒng)中的部分關(guān)鍵問(wèn)題,如報(bào)業(yè)新聞采集中的遠(yuǎn)程投稿和新聞發(fā)布中的多種新型媒體發(fā)布。遠(yuǎn)程投稿系統(tǒng)主要實(shí)現(xiàn)編輯、記者在異地實(shí)現(xiàn)遠(yuǎn)程辦公,網(wǎng)郵遠(yuǎn)程投稿管理系統(tǒng)提供了通過(guò)互連網(wǎng),記者的稿件可直接與社內(nèi)新聞采編系統(tǒng)相連接。并在數(shù)據(jù)處理過(guò)程中采用SQL Server數(shù)據(jù)庫(kù),由一臺(tái)“遷移客戶機(jī)”將數(shù)據(jù)庫(kù)中的稿件經(jīng)過(guò)審核后直接提交到社內(nèi)采編系統(tǒng)數(shù)據(jù)庫(kù)中。多種新型媒體發(fā)布是指不僅局限于報(bào)紙媒體發(fā)布,更關(guān)注于通過(guò)網(wǎng)絡(luò)、手機(jī)等新型媒體發(fā)布平臺(tái)進(jìn)行發(fā)布。 本文的研究引入了一種全媒體素材的收集和編輯能力,為集團(tuán)的資源重組提供了基礎(chǔ)。使得各種媒體數(shù)據(jù)被收集,處理,發(fā)布成為了可能。使本集團(tuán)擁有完整的多媒體新聞操作流程,而無(wú)需對(duì)他組織的幫助,或借助轉(zhuǎn)載。由于所有報(bào)紙新聞采集使用相同的平臺(tái),因此采集的內(nèi)容可以互相共享,相同的新聞現(xiàn)場(chǎng)不會(huì)多次派出記者進(jìn)行采訪,從而節(jié)省大量的人力和資源,降低成本,提高生產(chǎn)率。在使用一個(gè)統(tǒng)一的平臺(tái)后,本集團(tuán)統(tǒng)一了對(duì)外形象,統(tǒng)一了新聞線索來(lái)源。讀者無(wú)需為了報(bào)料給哪個(gè)報(bào)紙而煩惱,記者也不需要自行核實(shí)線索的有效性而浪費(fèi)時(shí)間。通過(guò)統(tǒng)一的新聞采集和發(fā)布平臺(tái),有效地解決了新聞和信息來(lái)源的問(wèn)題。使用協(xié)同數(shù)字媒體報(bào)業(yè)新聞采集系統(tǒng)和協(xié)同數(shù)字媒體報(bào)業(yè)新聞發(fā)布系統(tǒng)后,集團(tuán)新媒體業(yè)務(wù)也可以共享集團(tuán)資源,從內(nèi)容形式的多樣性,到內(nèi)容發(fā)布的時(shí)效性都對(duì)新媒體的發(fā)展起到很大的促進(jìn)作用。自從大眾報(bào)業(yè)集團(tuán)使用該系統(tǒng)采集發(fā)布新聞后,用戶流量增長(zhǎng)一倍,本地新聞被及時(shí)發(fā)布,使用戶的關(guān)注度提高。本文的研究不僅僅有助于傳統(tǒng)報(bào)業(yè)媒體集團(tuán)的數(shù)字化轉(zhuǎn)型,在媒體形態(tài)和技術(shù)上實(shí)現(xiàn)多元化化。更重要的是在內(nèi)容、盈利模式、經(jīng)營(yíng)管理方式等方面與新媒體接軌,從而打造自身新的核心競(jìng)爭(zhēng)力。
[Abstract]:With the competition and development of the newspaper industry, the scale of the newspaper business is expanding, the newspaper industry is gradually moving towards the group and the development of information. The timeliness of the news is the primary factor of the news report. With the development of the computer, network and digital media technology, the news information collection and publication system based on the digital media will become the modern newspaper The main part of this paper is the new newspaper news collection and the production flow model of newspaper news release under the new digital media based full media production management workflow system (platform), so as to solve how the newspaper industry can better ensure the timeliness of newspaper news under the fierce competition. And enhance the competitiveness of the newspaper industry.
The media is based on the development of digital media. It converts different media into two yuan code for new media, such as iPod, computer and other new media, to replace the traditional media that allows the audience to use only a single sense to accept media and cultural information such as words, sounds and images.
"The whole media", as a term of news communication, has not yet been mentioned in.2008 years by the press and communication circles both at home and abroad. "The whole media" began to emerge in the field of news communication. The development of "all media" presents two ways: one is the "expansive" of the whole media, that is, the enrichment and expansion of means, such as "all media publishing". "Full media advertising"; two is the "integration" of the whole media, that is, to expand the new media means, while paying attention to the organic combination of various media means, such as "all media news center" "all media TV" "all media broadcast".
The research work of this paper mainly focuses on the construction of the production flow model of news information collection and news information release under the new full media cooperation platform and the solution of some key problems. According to the model, two specific subsystems for the mass newspaper industry group are designed, that is, "cooperative digital media news collection system". "And" collaborative digital media news publishing system ". At the same time, the research has solved some key problems in the two subsystems, such as the remote submission and new media release in news collection. The remote submission system mainly realizes the editing, the reporter is realizing the remote office, the network post and the remote manuscript management department. A reporter's manuscript can be directly connected with the news collection and editing system of the society. In the process of data processing, the SQL Server database is used, and a "migrating client" is used to direct the manuscripts in the database to the data base of the social collection and cataloging system. In the newspaper media, it is more concerned about publishing through the Internet, mobile phones and other new media publishing platforms.
This study introduces a collection and editing capability of full media material to provide a basis for the reorganization of the group's resources. It makes it possible to collect, handle and publish a variety of media data. It makes the group have a complete multimedia news operation process without the help of his group or reprint. Collection and use of the same platform, so the content of the collection can be shared, the same news site will not send reporters on many times to interview, thus saving a large number of manpower and resources, reducing costs and increasing productivity. After using a unified platform, the group unifies the external image and unifies the source of news clues. Readers need not. The news and information sources are effectively solved through a unified news collection and release platform. The group is new to the news collection system of collaborative digital media newspaper industry and the collaborative digital media press release system. Media business can also share group resources, from the diversity of content form to the timeliness of content release, which has played a great role in promoting the development of new media. Since the mass newspaper group used this system to collect and publish news, the flow of users has doubled, the local news is released in time, and the attention of the users is improved. The research is not only helpful to the digital transformation of the traditional newspaper media group, but also diversify in the form and technology of the media. It is more important to integrate the new media with the new media in terms of content, profit model, management mode and so on, so as to create a new core competitiveness.
【學(xué)位授予單位】：山東大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2011
【分類號(hào)】：TP311.52

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