本文選題：平面設(shè)計(jì) + 新媒體　； 參考：《湖南師范大學(xué)》2013年碩士論文

【摘要】：本文是新媒體語(yǔ)境下的平面設(shè)計(jì)研究。文章分析了新媒體對(duì)平面設(shè)計(jì)的影響,集中探討了新媒體時(shí)代平面設(shè)計(jì)的范式和表現(xiàn)特點(diǎn),還展望了新媒體時(shí)代平面設(shè)計(jì)的前景和挑戰(zhàn)。 文章認(rèn)為,新媒體的出現(xiàn)給平面設(shè)計(jì)帶來(lái)了廣泛和深遠(yuǎn)的影響,具體表現(xiàn)在：一、平面設(shè)計(jì)創(chuàng)作的思維模式和表現(xiàn)形式,使平面設(shè)計(jì)的表現(xiàn)手段由過(guò)去的紙筆繪畫(huà)轉(zhuǎn)變?yōu)橄袼孛枥L、圖形渲染、三維建模等計(jì)算機(jī)語(yǔ)言,促使設(shè)計(jì)師將更多的精力放在作品的構(gòu)思和創(chuàng)意上。二、改變了平面設(shè)計(jì)師的行為模式,滿足了設(shè)計(jì)師跳躍的靈感和轉(zhuǎn)換思維的需要,使想法和創(chuàng)意更容易得到發(fā)揮,有利于突出設(shè)計(jì)和作品的個(gè)性化。三、改變了設(shè)計(jì)作品的視覺(jué)傳達(dá)方式,由傳統(tǒng)的靜態(tài)的呈現(xiàn)轉(zhuǎn)變?yōu)榱Ⅲw、多元、互動(dòng)的跨媒體傳播,觀看者由被動(dòng)地接受信息轉(zhuǎn)變?yōu)橹鲃?dòng)地選擇甚至定制自己喜好的信息,個(gè)性化的傳播互動(dòng)得以實(shí)現(xiàn)。 論文針對(duì)平面設(shè)計(jì)與新媒體結(jié)合應(yīng)用的實(shí)例,從字體設(shè)計(jì)、編排設(shè)計(jì)、數(shù)字化插圖設(shè)計(jì)、交互式廣告設(shè)計(jì)和企業(yè)logo設(shè)計(jì)五個(gè)方面分析了新媒體時(shí)代平面設(shè)計(jì)表現(xiàn)形式上的變化。 文章同時(shí)指出,新媒體的發(fā)展對(duì)于平面設(shè)計(jì)也形成了巨大的沖擊與挑戰(zhàn)。人們對(duì)平面設(shè)計(jì)作品的視覺(jué)欲望越來(lái)越大,而平面設(shè)計(jì)憑借新媒體和新技術(shù)的便利,也越來(lái)越喪失自身的思考和創(chuàng)意,甚至由于大規(guī)模的機(jī)械化復(fù)制使設(shè)計(jì)作品喪失了個(gè)性和藝術(shù)價(jià)值。而平面設(shè)計(jì)與新媒體的融合交匯共同發(fā)展已是大勢(shì)所趨,面對(duì)新媒體以無(wú)可抗拒的崛起與侵入,需要設(shè)計(jì)師們勇敢應(yīng)對(duì)挑戰(zhàn),緊跟時(shí)代,試驗(yàn)與掌握新的創(chuàng)作方式和傳播方式,創(chuàng)造出優(yōu)秀的設(shè)計(jì)作品。
[Abstract]:This paper is a graphic design study in the context of new media. This paper analyzes the influence of new media on graphic design, probes into the paradigm and characteristics of graphic design in the new media era, and looks forward to the prospect and challenge of graphic design in the new media era. The article holds that the emergence of new media has brought extensive and far-reaching influence to graphic design, which is embodied in the following aspects: first, the mode of thinking and the form of expression of graphic design, In order to change the expressive means of graphic design from paper and pen painting to pixel drawing, graphic rendering, 3D modeling and other computer languages, designers are urged to pay more attention to the conception and creativity of their works. Second, it has changed the behavior pattern of graphic designer, satisfied the designer's jumping inspiration and changing the need of thinking, made the idea and creativity more easy to play, which is helpful to highlight the individuation of design and work. Third, the visual communication mode of the design works has been changed from the traditional static presentation to the three-dimensional, pluralistic and interactive cross-media communication, and the viewer has changed from passively accepting information to actively selecting and even customizing the information he likes. Personalized communication interaction can be realized. Aiming at the application of graphic design and new media, this paper analyzes the changes of graphic design in the new media era from five aspects: font design, layout design, digital illustration design, interactive advertising design and enterprise logo design. The article also points out that the development of new media has formed a huge impact and challenge to graphic design. People have more and more visual desire for graphic design works, and graphic design, with the convenience of new media and new technology, is losing more and more its own thinking and creativity. Even because of large-scale mechanized reproduction, design works lost their individuality and artistic value. The convergence and development of graphic design and new media has become the trend of the times. In the face of the irresistible rise and invasion of new media, designers need to face the challenge bravely, keep up with the times, test and master new creative and communication methods. Create excellent design works.
【學(xué)位授予單位】：湖南師范大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類號(hào)】：J51

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