本文選題：企業(yè)文化 + 建設(shè)　； 參考：《廣西大學》2006年碩士論文

【摘要】：21世紀，人類進入了一個嶄新的時代，這是一個文化的時代。任何一個追求成功的企業(yè)，都必須充分認識到企業(yè)文化的必要性和難以估量的巨大作用，在市場競爭中依靠文化力來帶動生產(chǎn)力，，從而提高競爭力。當企業(yè)發(fā)展到一定規(guī)模，如果沒有先進的管理哲學和經(jīng)營理念來統(tǒng)帥企業(yè)的千軍萬馬，就不會將個人的目標與企業(yè)的目標相一致，實現(xiàn)更大化的經(jīng)營合力。國內(nèi)企業(yè)界在深切認識到企業(yè)文化的巨大作用的同時，也迫切希望有更多的符合具體國情的企業(yè)文化建設(shè)的成功案例作為參考和借鑒。 本文首先明確了所要采用的企業(yè)文化的定義及其構(gòu)成，并以企業(yè)文化理論為基礎(chǔ)和結(jié)構(gòu)框架，在對天影廣告公司企業(yè)文化建設(shè)的條件和狀況進行了深入分析后，設(shè)計了天影公司企業(yè)文化建設(shè)方案及其實施計劃，從而提供了一個企業(yè)文化建設(shè)的實際案例。 本文的重點在于對天影廣告公司所特有的企業(yè)文化建設(shè)方案的設(shè)計基礎(chǔ)進行了深入分析，并以所定義的企業(yè)文化的組成結(jié)構(gòu)，來設(shè)計其企業(yè)文化的建設(shè)方案。最后，對天影公司企業(yè)文化建設(shè)方案的實施所應(yīng)注意的問題，采用的具體方法和企業(yè)文化建設(shè)方案實施計劃做了介紹。 天影廣告公司的企業(yè)文化建設(shè)是根據(jù)行業(yè)特點以及自身實際條件和現(xiàn)實狀況來設(shè)計的，對于相似條件下國內(nèi)企業(yè)的企業(yè)文化建設(shè)具有一定的參考和借鑒作用。
[Abstract]:In the 21 st century, mankind has entered a new era, which is a cultural era. Any enterprise pursuing success must fully realize the necessity of enterprise culture and its incalculable huge role, and rely on cultural power to promote productivity in the market competition, thus improving the competitiveness. When the enterprise develops to a certain scale, if there is no advanced management philosophy and management concept to command the enterprise, the individual goal will not be consistent with the enterprise goal, and realize a greater management force. While recognizing the great role of corporate culture, the domestic business community urgently hopes to have more successful cases of corporate culture construction in accordance with the specific national conditions as a reference and reference. This paper firstly defines the definition and composition of corporate culture, and based on the theory of corporate culture and structural framework, analyzes the conditions and conditions of corporate culture construction in Tianying Advertising Company. The enterprise culture construction plan and its implementation plan of Tianying Company are designed, and a practical case of enterprise culture construction is provided. The emphasis of this paper is to analyze the design basis of the unique corporate culture construction scheme of Tianying Advertising Company, and to design the corporate culture construction scheme with the defined composition structure of corporate culture. Finally, the paper introduces the problems that should be paid attention to in the implementation of the enterprise culture construction program of Tianying Company, the concrete methods adopted and the implementation plan of the enterprise culture construction plan. The enterprise culture construction of Tianying Advertising Company is designed according to the characteristics of the industry and its own actual conditions and realistic conditions, which has a certain reference and reference function for the enterprise culture construction of domestic enterprises under the similar conditions.
【學位授予單位】：廣西大學
【學位級別】：碩士
【學位授予年份】：2006
【分類號】：F713.8

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本文編號：1918103