本文選題：易腐性庫存 + 收入管理��； 參考：《復(fù)旦大學(xué)》2003年博士論文

【摘要】： 收入管理是一項(xiàng)全新的管理模式和理念，在國外航空界首先創(chuàng)建并得到廣泛的應(yīng)用，獲得了巨大的成功。但是在我國還沒有系統(tǒng)研究和理論框架，因此通過收入管理的研究并促進(jìn)我國相關(guān)行業(yè)的發(fā)展無論從理論還是實(shí)踐都是具備一定開創(chuàng)意義的工作。我國也已經(jīng)開始在包括航空界在內(nèi)的各個(gè)行業(yè)的嘗試，但是還未在整體上對收入管理思想及在我國的行業(yè)運(yùn)作進(jìn)行很好地把握。本文將就我國收入管理的應(yīng)用條件及運(yùn)作特點(diǎn)進(jìn)行界定，在對酒店業(yè)和廣告業(yè)收入管理理論、模型進(jìn)行分析構(gòu)建的基礎(chǔ)上，重新描述收入管理的模型意義，并探討我國相關(guān)行業(yè)應(yīng)用收入管理的模式和可能性。 本文將著重于收入管理理論及其在酒店業(yè)和廣告業(yè)的相關(guān)應(yīng)用。作為收入管理中的重要分支——酒店收入管理和廣告收入管理，本身具有鮮明的特征,其中酒店收入管理已經(jīng)在國外同行業(yè)的實(shí)踐中取得一定的成效。隨著廣告業(yè)市場格局的變化，廣告業(yè)收入管理的研究也開始受到關(guān)注。但是就我國而言，收入管理的理論研究和時(shí)間工作還進(jìn)展緩慢。這不僅源于我國對收入管理的研究起步較滯后外，還在于我國酒店業(yè)及廣告業(yè)較國外同行業(yè)市場發(fā)展程度狀況的不同，有著自己的運(yùn)作、管理、組織特點(diǎn)。在我國進(jìn)入WTO后，面對愈來愈激烈的國際競爭，，壓力將愈來愈大，如何基于我國酒店業(yè)和廣告業(yè)的自身特點(diǎn)，以收入管理的思想和技術(shù)提高我國酒店業(yè)和廣告業(yè)的服務(wù)和運(yùn)作水平，進(jìn)而在整體上提高酒店業(yè)和廣告業(yè)的整體競爭力，這將是本文研究的主要問題。 本博士論文將在對收入管理理論及其技術(shù)模型的分析及發(fā)展的基礎(chǔ)上，解析如何在我國酒店業(yè)及廣告業(yè)得到有效運(yùn)用。首先我國酒店業(yè)在收入管理的應(yīng)用上還處于萌芽階段，廣告業(yè)的收入管理即便對于國外的行業(yè)來說也還處于醞釀之中，因此，研究收入管理在我國酒店業(yè)和廣告業(yè)的理論構(gòu)架和實(shí)施戰(zhàn)略具有重要的理論價(jià)值和實(shí)踐意義。同時(shí)必須結(jié)合我國的國情，制定相應(yīng)的技術(shù)模型支持。為此，本文將通過創(chuàng)建數(shù)量模型、流程模型、結(jié)構(gòu)模型建立在我國酒店業(yè)及廣告業(yè)實(shí)施收入管理的思路和方法，提出在我國酒店業(yè)及廣告業(yè)實(shí)施收入管理面臨的特點(diǎn)、問題及對策，并在對現(xiàn)有酒店業(yè)及廣告業(yè)運(yùn)作模式的評估和分析基礎(chǔ)上提出新的流程設(shè)計(jì)，對我國酒店業(yè)及廣告業(yè)收入管理戰(zhàn)略及前景進(jìn)行展望。在研究的具體問題上,主要表現(xiàn)為以下幾個(gè)方面： 1、通過對收入管理思想的闡述，分析收入管理在我國的應(yīng)用條件，比較國內(nèi)外收入管理應(yīng)用環(huán)境的不同，提出我國酒店業(yè)實(shí)施收入管理的對策。 WP=7 2、廣告業(yè)收入管理的模型及流程設(shè)計(jì)。廣告業(yè)的研究還屬于起步的階段，大部分的模型集中于傳統(tǒng)媒介管理模型。廣告業(yè)收入管理本身又存在區(qū)別于一般收入管理的特殊性，其中最大的幾點(diǎn)特殊性在于其由于“二次購買”的特性衍生出來的購買特征、庫存特征及銷售體系，但是這些在沒有用收入管理的觀點(diǎn)來考察之前，一直沒有被從理論上發(fā)現(xiàn)。為此，本文將側(cè)重于廣告業(yè)研究方法的討論和理論框架的搭建，依據(jù)理論上的邏輯性和約束條件建立我國廣告業(yè)實(shí)施收入管理的流程模型和結(jié)構(gòu)模型，并提出我國廣告業(yè)實(shí)施收入管理所面臨的問題和對策。 本文在結(jié)構(gòu)上本文分三大部分共七章。第一部分包括引言、第一、第二章，主要對以往的文章進(jìn)行回顧和總結(jié)，并提出本文基于我國的收入管理的研究問題，對相關(guān)的概念進(jìn)行介紹性的說明。第二部分包括第三、四、五、六章節(jié)，是本文的主要創(chuàng)新部分。本部分對酒店業(yè)及廣告業(yè)的收入管理特性進(jìn)行全面分析的基礎(chǔ)上，通過構(gòu)建收入管理的技術(shù)模型、流程模型等，分析收入管理最優(yōu)解的特性，提出我國應(yīng)用收入管理的方法和思路，并對我國相關(guān)行業(yè)應(yīng)用收入管理所帶來的運(yùn)作理念、流程設(shè)計(jì)、制度規(guī)范、組織結(jié)構(gòu)等進(jìn)行分析和設(shè)計(jì)。第三部分為第七章。本部分總體上對我國實(shí)施收入管理的環(huán)境，條件、思路進(jìn)行總結(jié)，指出我國相關(guān)行業(yè)實(shí)施收入管理的途徑和對策，并對我國收入管理的實(shí)施前景進(jìn)行戰(zhàn)略展望。
[Abstract]:Income management is a new management model and concept. It is first created and widely used in the foreign aviation industry and has gained great success. However, there is no systematic research and theoretical framework in our country. Therefore, the research on income management and the promotion of the development of related industries in China are certain from both theory and practice. Our country has also begun to try in various industries including the aviation industry, but it has not yet fully grasped the thought of income management and the operation of the industry in our country. This article will define the application conditions and operating characteristics of our income management, and manage the revenue management of the hotel industry and the advertising industry. On the basis of the analysis and construction of the model, the model meaning of income management is redescribed, and the model and possibility of the application of income management in the related industries in China are also discussed.
This article will focus on the theory of income management and its application in the hotel industry and advertising industry. As an important branch of income management, hotel income management and advertising revenue management have distinct characteristics. The hotel revenue management has achieved some success in the practice of foreign trade. The changes in the Bureau and the research on the revenue management of the advertising industry have also begun to attract attention. However, in our country, the theoretical research and time work of the income management are still slow. This is not only due to the lagging behind of our research on income management, but also the difference in the development of our hotel industry and the advertising industry from the foreign market. It has its own operation, management and organizational characteristics. After entering WTO in China, the pressure will become more and more intense in the face of more and more fierce international competition. How to improve the service and operation level of our hotel industry and advertising industry based on the characteristics of our hotel industry and advertising industry and the thought and technology of revenue management, and then improve the hotel as a whole The overall competitiveness of the industry and advertising industry will be the main problem of this paper.
On the basis of the analysis and development of the income management theory and its technical model, this thesis will analyze how to effectively use the hotel industry and advertising industry in our country. First of all, our hotel industry is still in the embryonic stage of the application of income management, and the revenue management of the advertising industry is also brewing for the foreign industry. Therefore, it is of great theoretical and practical significance to study the theoretical framework and implementation strategy of revenue management in the hotel industry and advertising industry in China. At the same time, it is necessary to combine the national conditions of our country to formulate the corresponding technical model support. Therefore, this paper will establish a quantitative model, a process model and a structural model in the hotel industry and the wide range of our country. This paper puts forward the ideas and methods of implementing income management, puts forward the characteristics, problems and Countermeasures in the implementation of revenue management in our hotel industry and advertising industry, and puts forward a new process design on the basis of the evaluation and analysis of the operating mode of the existing hotel industry and advertising industry, and looks forward to the strategy and prospects of the revenue management of our hotel industry and advertising industry. On the specific issues of research, the following aspects are mainly manifested in the following aspects:
1, through the exposition of the thought of income management, the application conditions of income management in China are analyzed, and the different application environment of income management at home and abroad is compared, and the Countermeasures for the implementation of income management in the hotel industry in China are put forward.
WP=7
2, the model and process design of the advertising revenue management. The research of the advertising industry is still in the initial stage. Most of the models are concentrated on the traditional media management model. The advertising revenue management itself is different from the general income management. The biggest particularity lies in its derivation from the characteristics of the "two purchase". The purchase characteristics, inventory characteristics and sales system are not found in theory before the view of income management. Therefore, this paper will focus on the discussion and theoretical framework of advertising research and the establishment of the theoretical framework, and set up the implementation of the advertising industry in China according to the logic and constraints in theory. The process model and the structural model of the management are introduced, and the problems and Countermeasures of the implementation of revenue management in China's advertising industry are put forward.
This article is divided into seven chapters in three parts. The first part includes the introduction, the first, the second chapter, the review and summary of the previous articles, and the introduction of the relevant concepts based on the research issues of income management in our country. The second part includes the third, fourth, five, and six chapters, which are the main points of this article. On the basis of a comprehensive analysis of the income management characteristics of the hotel industry and the advertising industry, this part analyses the characteristics of the optimal solution of income management through the construction of the technical model and process model of income management, and puts forward the methods and ideas of the application of income management in China, and the transportation of income management in the related industries of our country. The third part is seventh chapters. This part summarizes the environment, conditions and ideas of the implementation of income management in our country, points out the ways and Countermeasures for the implementation of income management in China's related industries, and makes a strategic prospect for the implementation prospects of China's income management.
【學(xué)位授予單位】：復(fù)旦大學(xué)
【學(xué)位級別】：博士
【學(xué)位授予年份】：2003
【分類號】：F719

【引證文獻(xiàn)】

相關(guān)期刊論文 前2條

1 吳永新;;論收入管理在媒體廣告經(jīng)營中的應(yīng)用[J];商業(yè)研究;2007年08期

2 黃穎華;飯店收入管理方法最新研究分析[J];旅游學(xué)刊;2005年05期

相關(guān)碩士學(xué)位論文 前4條

1 李業(yè)帥;旅游飯店客房收益管理研究[D];沈陽工業(yè)大學(xué);2011年

2 曹慧;實(shí)施ABD模式的易逝品定價(jià)研究[D];西南交通大學(xué);2007年

3 宋鎮(zhèn)清;基于定價(jià)管理的酒店收入管理研究[D];湖南師范大學(xué);2010年

4 盛蓉;基于收視率預(yù)測的電視節(jié)目編排優(yōu)化研究[D];復(fù)旦大學(xué);2010年

本文編號：1901526