本文選題：營(yíng)銷 + 改進(jìn)�。� 參考：《廈門大學(xué)》2007年碩士論文

【摘要】： 營(yíng)銷學(xué)是一門研究如何把產(chǎn)品變?yōu)樯唐返膶W(xué)問,近幾十年來,隨著科學(xué)技術(shù)的進(jìn)步,生產(chǎn)力的提高,造成生產(chǎn)能力的嚴(yán)重過剩。如何用市場(chǎng)營(yíng)銷觀念來指導(dǎo)企業(yè)的生產(chǎn)和經(jīng)營(yíng),提高質(zhì)量,降低成本就顯得越來越重要。在這樣的環(huán)境下,越來越多的學(xué)校成立了專門的市場(chǎng)營(yíng)銷科系或者專業(yè),但是相應(yīng)的教學(xué)手段、實(shí)驗(yàn)環(huán)境、教學(xué)科研的工具卻有待加強(qiáng)和豐富。存在理論與實(shí)踐難以結(jié)合,學(xué)生所學(xué)知識(shí)僅限于書本,缺乏實(shí)際操作經(jīng)驗(yàn)的問題。 國(guó)外絕大多數(shù)的營(yíng)銷相關(guān)課程在教授過程中都使用了配套的營(yíng)銷模擬教學(xué)軟件、在學(xué)生畢業(yè)設(shè)計(jì)的時(shí)候都可以利用專業(yè)的市場(chǎng)營(yíng)銷調(diào)查和分析軟件包作為工具。作為本人所在高職高專院校,其學(xué)生教育更應(yīng)面向?qū)嶋H應(yīng)用和實(shí)踐能力的培養(yǎng)。為此,需要一個(gè)能與課堂理論教學(xué)相配套的實(shí)踐教學(xué)環(huán)境。本課題就此進(jìn)行設(shè)計(jì)和實(shí)現(xiàn)。設(shè)計(jì)實(shí)現(xiàn)適用于營(yíng)銷相關(guān)專業(yè)的實(shí)驗(yàn)軟件。營(yíng)銷及相關(guān)專業(yè)的學(xué)員可以通過在本平臺(tái)上模擬營(yíng)銷決策的各個(gè)過程,從而達(dá)到驗(yàn)證知識(shí)的目的。系統(tǒng)模擬涵蓋市場(chǎng)調(diào)查、市場(chǎng)細(xì)分、SWOT分析、競(jìng)爭(zhēng)戰(zhàn)略分析、產(chǎn)品研發(fā)決策、生產(chǎn)、包裝策略、廣告策略、渠道策略以及定價(jià)策略等營(yíng)銷決策中的常用手段和方法。本文闡述了設(shè)計(jì)所使用的技術(shù)、設(shè)計(jì)思路等相關(guān)內(nèi)容,并將本設(shè)計(jì)與原使用過的營(yíng)銷軟件進(jìn)行比較。對(duì)其中存在的問題,以及在本系統(tǒng)中的改進(jìn)方法進(jìn)行了有針對(duì)性的論述。
[Abstract]:Marketing is a study of how to turn products into commodities. In recent decades, with the progress of science and technology and the improvement of productivity, the production capacity has become serious excess. How to use the marketing concept to guide the production and management of enterprises, improve the quality and reduce the cost is becoming more and more important. In such an environment, more and more schools have established special marketing departments or specialties, but the corresponding teaching means, experimental environment, teaching and research tools need to be strengthened and enriched. It is difficult to combine theory with practice, students' knowledge is limited to books and lack of practical experience. Most of the marketing related courses in foreign countries use the marketing simulation teaching software in the process of teaching, and can use the professional marketing investigation and analysis software package as the tool when the students graduate design. As a higher vocational college, students' education should be oriented to practical application and practical ability. Therefore, we need a practical teaching environment which can be matched with classroom theoretical teaching. This subject is designed and implemented. Design and implement the experimental software suitable for marketing related specialty. Students majoring in marketing and related fields can verify their knowledge by simulating each process of marketing decision on this platform. The system simulation includes market research, market segmentation SWOT analysis, competitive strategy analysis, product R & D decision, production, packaging strategy, advertising strategy, channel strategy and pricing strategy. This paper describes the technology and ideas used in the design, and compares the design with the original marketing software. The existing problems and the improved methods in this system are discussed.
【學(xué)位授予單位】：廈門大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2007
【分類號(hào)】：TP311.52

【引證文獻(xiàn)】

相關(guān)碩士學(xué)位論文 前1條

1 劉德順;化工產(chǎn)品價(jià)格預(yù)測(cè)和管理系統(tǒng)的開發(fā)[D];上海交通大學(xué);2010年

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本文編號(hào)：1886868