本文選題：吸煙原因 + 樂觀偏差�。� 參考：《云南師范大學(xué)》2011年碩士論文

【摘要】：研究者普遍認(rèn)為，煙草依賴(tobacco dependence)是個人在現(xiàn)實生活環(huán)境中由于長期暴露于精神活性物質(zhì)即尼古丁而形成的行為障礙。實際上，吸食煙草受藥理、心理和環(huán)境因素的交互作用影響。近年來，從認(rèn)知角度對吸煙動機(jī)的研究有了新的趨勢，即調(diào)節(jié)定向理論。該理論的出現(xiàn)，使得吸煙原因和動機(jī)的調(diào)查更具有應(yīng)用價值，該理論傾向于關(guān)注與個體調(diào)節(jié)定向相匹配的認(rèn)知特性，這使得探求與個體調(diào)節(jié)定向相匹配的禁煙廣告成為禁煙運動的研究熱點。 本研究基于調(diào)節(jié)定向理論設(shè)計了一組問卷調(diào)查和一組實驗調(diào)查，探討中國男性吸煙的原因和戒煙困難的原因，并初步探索了與不同調(diào)節(jié)定向者相匹配的廣告，以圖為我國開展禁煙活動，并創(chuàng)建新型的禁煙廣告提供參考。研究分為兩個部分。研究一，自編吸煙原因問卷的社會需要維度、吸煙者的覺察控制問卷，探究男性吸煙者吸煙原因，覺察控制與吸煙原因的關(guān)系和吸煙者的樂觀偏差。研究二，采用實驗法，考察調(diào)節(jié)定向與不同廣告材料對吸煙者的說服效果的影響，并探討了樂觀偏差在廣告說服中所起的作用。研究獲得以下結(jié)論： 1、社會需要是中國青年吸煙的原因之一。 2、中國青年吸煙原因排列依次是：鎮(zhèn)靜、享樂、社會需要、刺激、輔助量表、自動、癮、口手活動、心理意向。 3、覺察控制和樂觀偏差，都是戒煙困難的原因。 4、當(dāng)廣告信息與吸煙者的特質(zhì)性調(diào)節(jié)定向相匹配時，被試更愿意改變吸煙觀念。 5、在閱讀廣告時，樂觀偏差影響吸煙者的情緒激發(fā)、吸煙觀念的改變和行為意圖。
[Abstract]:Researchers generally believe that tobacco dependence is a behavioral disorder caused by long-term exposure to the psychoactive substance nicotine in the real life environment. In fact, tobacco smoking is affected by the interaction of pharmacological, psychological and environmental factors. In recent years, there has been a new trend in the study of smoking motivation from the perspective of cognition, that is, the theory of regulating orientation. The emergence of this theory makes the investigation of smoking cause and motivation more valuable. The theory tends to focus on cognitive characteristics that match individual regulation orientation. This makes the search for a match between individual orientation and non-smoking advertising has become a research focus of anti-smoking movement. Based on the theory of regulation orientation, this study designed a group of questionnaires and a group of experimental surveys to explore the causes of smoking in Chinese men and the reasons for the difficulty of quitting smoking. In order to carry out anti-smoking activities in China, and create new anti-smoking advertising to provide a reference. The study is divided into two parts. The first part is the social need dimension of the self-designed questionnaire on smoking reasons, the questionnaire on perceived control of smokers, to explore the reasons for smoking in male smokers, the relationship between perceived control and smoking reasons, and the optimistic bias of smokers. The second is to investigate the effect of adjusting orientation and different advertising materials on the persuasion effect of smokers by using the experimental method, and to explore the role of optimistic deviation in the persuasion of advertisements. The study draws the following conclusions: 1. Social needs are one of the reasons why Chinese young people smoke. 2. The causes of smoking in Chinese youth were sedation, enjoyment, social need, stimulation, auxiliary scale, automatic, addiction, mouth and hand movement, and psychological intention. 3. Perceptual control and optimistic bias are the reasons for the difficulty in quitting smoking. 4. When the advertising information was matched with the orientation of the smoker's trait regulation, the subjects were more willing to change the smoking concept. 5. In reading advertisements, optimistic bias affects smokers' emotional arousal, change of smoking concept and behavioral intention.
【學(xué)位授予單位】：云南師范大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2011
【分類號】：B844.2;D669;R193

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