本文選題：海報(bào) + 藝術(shù)設(shè)計(jì)�。� 參考：《蘇州大學(xué)》2010年碩士論文

【摘要】： 海報(bào)在人類社會(huì)活動(dòng)中曾扮演過(guò)十分重要的角色�，F(xiàn)代海報(bào)從十九世紀(jì)末發(fā)展到今天，已經(jīng)有一百多年的歷史。早期的海報(bào)是工業(yè)時(shí)代重要的商業(yè)廣告媒體。隨著科技和經(jīng)濟(jì)的進(jìn)步，特別是數(shù)字化信息媒體的大發(fā)展，，海報(bào)的商業(yè)傳播價(jià)值日漸萎縮，當(dāng)代海報(bào)的主題內(nèi)涵和藝術(shù)表現(xiàn)語(yǔ)言都發(fā)生了很多變化。如今，海報(bào)的設(shè)計(jì)重心已逐漸轉(zhuǎn)向社會(huì)文化和意識(shí)形態(tài)領(lǐng)域，在創(chuàng)作觀念及設(shè)計(jì)語(yǔ)言上也表現(xiàn)出較強(qiáng)的藝術(shù)化傾向。 海報(bào)作為平面設(shè)計(jì)領(lǐng)域最重要的視覺(jué)藝術(shù)形式之一，受到平面設(shè)計(jì)師和設(shè)計(jì)理論家較多的關(guān)注，對(duì)其展開的研究也比較多，目前研究多是集中在海報(bào)的創(chuàng)意、形式語(yǔ)言、歷史風(fēng)格、信息強(qiáng)化策略等方面，或者針對(duì)某類海報(bào)進(jìn)行研究，如公益海報(bào)等。對(duì)當(dāng)代海報(bào)整體發(fā)展特征的研究目前不多，本文將對(duì)這一方面進(jìn)行探討。 本文將從“海報(bào)設(shè)計(jì)藝術(shù)化趨向”的概念釋義、海報(bào)的分類及其發(fā)展特點(diǎn)、海報(bào)藝術(shù)化趨向的表現(xiàn)特征、海報(bào)日益藝術(shù)化的原因、對(duì)當(dāng)代中國(guó)海報(bào)藝術(shù)發(fā)展的思考等幾個(gè)方面做詳細(xì)闡述，從歷史、文化、社會(huì)、心理等方面分析海報(bào)藝術(shù)化發(fā)展的深層次原因。通過(guò)分析海報(bào)發(fā)展的歷史、現(xiàn)狀及藝術(shù)特點(diǎn)，總結(jié)探討了當(dāng)代海報(bào)藝術(shù)化趨向的表現(xiàn)特征，提出了當(dāng)代海報(bào)藝術(shù)化發(fā)展的理論觀點(diǎn)。
[Abstract]:Posters have played a very important role in human social activities. Modern posters have a history of more than one hundred years since the end of the nineteenth century. Early posters were important commercial advertising media in the industrial age. With the development of science and technology and economy, especially the great development of digital information media, the commercial communication value of posters is shrinking day by day. Many changes have taken place in the theme connotation and artistic expression language of contemporary posters. Nowadays, the focus of poster design has gradually shifted to the field of social culture and ideology, and has also shown a strong artistic tendency in the creative concept and design language. As one of the most important visual art forms in graphic design field, posters are paid more attention by graphic designers and design theorists. Historical style, information reinforcement strategies, or research on certain types of posters, such as public posters. There are few researches on the overall development characteristics of contemporary posters, this paper will discuss this aspect. This article will explain the concept of "the artistic trend of poster design", the classification of poster and its development characteristics, the characteristics of the artistic trend of poster, and the reason why poster is becoming more artistic. This paper expounds in detail the development of poster art in contemporary China, and analyzes the deep-seated reasons for the artistic development of poster from the aspects of history, culture, society, psychology and so on. By analyzing the history, present situation and artistic characteristics of poster development, this paper summarizes and discusses the expressive characteristics of contemporary poster artistry trend, and puts forward the theoretical viewpoint of contemporary poster artistry development.
【學(xué)位授予單位】：蘇州大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2010
【分類號(hào)】：J524

【引證文獻(xiàn)】

相關(guān)期刊論文 前1條

1 劉瑗;;藝術(shù)多元化視角下的海報(bào)設(shè)計(jì)[J];美術(shù)教育研究;2012年20期

相關(guān)碩士學(xué)位論文 前1條

1 白莎莎;數(shù)碼時(shí)代手繪表現(xiàn)藝術(shù)在海報(bào)設(shè)計(jì)中的應(yīng)用[D];內(nèi)蒙古師范大學(xué);2012年

本文編號(hào)：1869123