本文選題：數(shù)字電視廣告 + ehcache緩存��； 參考：《中山大學(xué)》2013年碩士論文

【摘要】：隨著數(shù)字電視的大力推廣，用戶規(guī)模將進(jìn)一步擴(kuò)大。數(shù)字電視用戶規(guī)模大，加上數(shù)字電視廣告性價(jià)比高，使得各大企業(yè)都趨向于借助數(shù)字電視推廣自己的產(chǎn)品和服務(wù)。數(shù)字電視上所承載廣告的形式也已經(jīng)發(fā)生了根本性變化，呈現(xiàn)出多種形式。數(shù)字電視廣告的互動性以及針對性的特點(diǎn)，使其在市場上具有自己的優(yōu)勢。與此同時(shí)，數(shù)字電視廣告也面臨著互聯(lián)網(wǎng)廣告的挑戰(zhàn)，越來越多的企業(yè)慢慢轉(zhuǎn)向互聯(lián)網(wǎng)廣告。為了讓業(yè)務(wù)不再流失和吸引更改廣告商，必須設(shè)計(jì)和實(shí)現(xiàn)一個(gè)新的廣告平臺。 本文實(shí)現(xiàn)的是一個(gè)數(shù)字電視廣告平臺（Ad Platform）下的一個(gè)廣告投放系統(tǒng)（Ad Delivery System，簡稱ADS）。在大量閱讀相關(guān)文獻(xiàn)的基礎(chǔ)上，根據(jù)廣告投放系統(tǒng)的需求，本文的緩存使用的是ehcache緩存，并使用Struts2、Spring和Hibernate三大開源框架來實(shí)現(xiàn)廣告投放系統(tǒng)。在系統(tǒng)的層次結(jié)構(gòu)上，除了傳統(tǒng)的數(shù)據(jù)訪問層、業(yè)務(wù)邏輯層和表現(xiàn)層三層，根據(jù)需求，為了讓表現(xiàn)層只需關(guān)注核心業(yè)務(wù)，系統(tǒng)還在表現(xiàn)層之下設(shè)計(jì)了Fa ade層而不是讓表現(xiàn)層直接調(diào)用各個(gè)緩存管理器的服務(wù)。系統(tǒng)的兩個(gè)核心功能模塊是網(wǎng)頁廣告請求處理模塊和VOD廣告請求處理模塊，，其他模塊主要完成緩存的刷新、廣告的展現(xiàn)點(diǎn)擊統(tǒng)計(jì)和日志的記錄。 本文采用軟件工程的基本原理，分析、設(shè)計(jì)和實(shí)現(xiàn)數(shù)字電視廣告投放系統(tǒng)。本文首先分析數(shù)字電視廣告的現(xiàn)狀，簡要描述系統(tǒng)主要解決的實(shí)際問題和意義，在系統(tǒng)需求的驅(qū)動下，進(jìn)行總體設(shè)計(jì)和詳細(xì)設(shè)計(jì)，詳細(xì)描述系統(tǒng)的技術(shù)架構(gòu)和總體層次結(jié)構(gòu)，詳細(xì)描述系統(tǒng)的核心業(yè)務(wù)模塊和其他模塊設(shè)計(jì)與實(shí)現(xiàn)。本文實(shí)現(xiàn)的數(shù)字電視廣告系統(tǒng)已經(jīng)集成到廣告平臺下，得到部署應(yīng)用。
[Abstract]:With the promotion of digital TV, the scale of users will be further expanded. The large scale of the users of digital TV and the high performance price ratio of digital TV advertisements make the big enterprises tend to popularize their products and services with the help of digital TV. The form of advertising on digital TV has also undergone fundamental changes and presents a variety of forms. In the form of the interactive and targeted characteristics of digital TV advertising, it has its own advantages in the market. At the same time, digital TV advertising is also facing the challenge of Internet advertising. More and more enterprises are slowly turning to Internet advertising. In order to make business no longer lost and to attract and change advertisers, it must be designed and realized. New advertising platform.
This paper implements a Ad Delivery System (Ad Delivery System) under a digital television advertising platform (Ad Delivery System). Based on a large number of reading related documents, according to the demand of the advertising system, the cache uses ehcache caching, and uses Struts2, Spring and Hibernate three open source frameworks to implement the system. In the hierarchical structure of the system, in addition to the traditional data access layer, the business logic layer and the presentation layer three layers, according to the requirements, in order to let the presentation layer focus on the core business only, the system also designs the Fa ade layer under the presentation layer rather than the performance layer directly adjusting the service of each cache manager. The two core of the system The function module is the page advertisement request processing module and the VOD advertisement request processing module. The other modules mainly complete the caching refresh, the advertisement display clicking statistics and the log records.
This paper uses the basic principles of software engineering, analyzes, designs and implements the digital TV advertising system. This paper first analyzes the status of digital TV advertising, briefly describes the actual problems and significance of the system, and carries out the overall design and detailed design under the drive of the system, and describes the technical framework and the overall system of the system in detail. The design and implementation of the core business modules and other modules of the system are described in detail. The digital TV advertising system implemented in this paper has been integrated into the advertising platform and has been deployed and applied.

【學(xué)位授予單位】：中山大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：TP311.52;TN949.197

【參考文獻(xiàn)】

相關(guān)期刊論文 前3條

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3 張仁良;;軟件架構(gòu)中的非功能需求[J];微型電腦應(yīng)用;2009年01期

本文編號：1856968