發(fā)布時(shí)間：2018-05-07 11:24

  本文選題：視覺(jué)文化 + 網(wǎng)絡(luò)文學(xué)　； 參考：《蘭州大學(xué)》2008年碩士論文

【摘要】： 今天,我們正處在一個(gè)視覺(jué)文化時(shí)代。電影、電視、燈箱、招貼、櫥窗、裝演、商品包裝和外觀設(shè)計(jì)、書(shū)刊封面及插圖……激流匯蕩的視覺(jué)影像符號(hào)日益籠罩著我們的日常生活,視覺(jué)傳播日漸成為人類傳播中占主導(dǎo)地位的傳播方式。鋪天蓋地的影視廣告和光怪陸離的影像文化令人目不暇接,沖擊著人們的視覺(jué)感官。 與傳統(tǒng)的語(yǔ)言符號(hào)系統(tǒng)相比,視覺(jué)文化傳播帶來(lái)的優(yōu)勢(shì)有目共睹:視覺(jué)符號(hào)本身作為一種直觀的信息,因其生動(dòng)的形象、淺顯的表意要比文字和聲音更能在短時(shí)間內(nèi)吸引受眾,更易被受眾認(rèn)知和把握,視覺(jué)文化的生產(chǎn)、傳播更加快捷、廣泛,它沖破了語(yǔ)言和文字的隔閡,打破了雅俗二元對(duì)立的文化傳統(tǒng),延伸了人們的認(rèn)知視野,使異域的具有不同語(yǔ)言文化背景的受眾進(jìn)行溝通和交流,增進(jìn)彼此間的了解,借助這種視覺(jué)傳播形式消彌了文化水平上的差異,實(shí)現(xiàn)了真正意義上的“情景合并”,進(jìn)一步縮短了“知識(shí)溝”。 互聯(lián)網(wǎng)技術(shù)為視覺(jué)文化傳播提供了一個(gè)嶄新的發(fā)展平臺(tái),兩者結(jié)合后,其形式的豐富多樣,是任何一種傳統(tǒng)媒體所不能比擬的。它體現(xiàn)了信息時(shí)代文化的一個(gè)顯著特征,即視覺(jué)藝術(shù)與信息技術(shù)的高度融合。 網(wǎng)絡(luò)文學(xué)在全球視覺(jué)文化成為主流的今天,正在深刻的改變漢語(yǔ)文化和漢語(yǔ)寫(xiě)作本身。隨著讀圖時(shí)代的來(lái)臨,新的思維方式、新的閱讀習(xí)慣和新的書(shū)寫(xiě)方式正在逐步建立,現(xiàn)代生活的超快節(jié)奏,網(wǎng)絡(luò)空間的開(kāi)放性和大眾傳媒的民主化,已經(jīng)慢慢開(kāi)始改變我們漢語(yǔ)文學(xué)的寫(xiě)作習(xí)慣和閱讀習(xí)慣。 電子媒介介入文學(xué)本身給文學(xué)帶來(lái)深遠(yuǎn)的意義。網(wǎng)絡(luò)文學(xué)將會(huì)有很大的發(fā)展余地。
[Abstract]:Today, we are in a visual culture era. Film, TV, light box, poster, window, show, commodity packaging and design, book cover and illustration. The visual image symbols of torrent converge are increasingly enveloping our daily life, and visual communication is becoming the dominant mode of communication in human communication. The numerous film and television advertisement and the strange image culture make the person dizzying, impinges the people's visual sense. Compared with the traditional language symbol system, the advantages of visual culture communication are obvious: visual symbol itself, as a kind of intuitive information, can attract the audience in a short period of time because of its vivid image and simple ideographic meaning. It is easier to be recognized and grasped by the audience, and the production and dissemination of visual culture is faster and more widespread. It breaks the gap between language and writing, breaks the cultural tradition of the binary opposition of elegance and vulgarity, and extends people's cognitive vision. The foreign audiences with different linguistic and cultural backgrounds can communicate and communicate, enhance their mutual understanding, eliminate the differences in cultural level with the help of this form of visual communication, and realize the "scene merging" in the real sense. Further shortened the "knowledge gap". Internet technology provides a brand-new development platform for visual culture communication. After the combination of the two, its forms are rich and diverse, which can not be compared by any traditional media. It embodies a remarkable characteristic of culture in the information age, that is, the high fusion of visual art and information technology. Nowadays, network literature has become the mainstream of global visual culture, which is profoundly changing Chinese culture and Chinese writing itself. With the advent of the age of reading pictures, new ways of thinking, new habits of reading and new ways of writing are being gradually established, the ultra-fast rhythm of modern life, the openness of cyberspace and the democratization of the mass media, Has slowly begun to change our Chinese literature writing habits and reading habits. The involvement of electronic media in literature itself brings profound significance to literature. Network literature will have a lot of room for development.
【學(xué)位授予單位】：蘭州大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2008
【分類號(hào)】：I206.7

【引證文獻(xiàn)】

相關(guān)期刊論文 前2條

1 曾明瑞;;后現(xiàn)代語(yǔ)境下的互動(dòng)視頻特性初探[J];現(xiàn)代視聽(tīng);2011年05期

2 曾明瑞;;后現(xiàn)代語(yǔ)境下的互動(dòng)視頻特性[J];新聞愛(ài)好者;2011年20期

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本文編號(hào)：1856729