本文選題：廣告語(yǔ)言 + 英語(yǔ)飲食廣告語(yǔ)　； 參考：《長(zhǎng)春工業(yè)大學(xué)》2015年碩士論文

【摘要】：隨著經(jīng)濟(jì)社會(huì)的協(xié)調(diào)發(fā)展,從各個(gè)角度研究廣告越來(lái)越成為熱門議題,因?yàn)閺V告已滲透到生活的各個(gè)領(lǐng)域,例如,因特網(wǎng),電視,報(bào)紙,雜志以及廣播等。廣告語(yǔ)蘊(yùn)含著豐富的廣告信息,代表著一種產(chǎn)品的形象,所以,人們高度重視廣告語(yǔ)。廣告語(yǔ)的獨(dú)特魅力也引起學(xué)者和研究者的高度關(guān)注。近幾年,研究者開始把廣告語(yǔ)的研究與語(yǔ)用學(xué)聯(lián)系起來(lái)。毫無(wú)疑問,語(yǔ)用學(xué)是研究語(yǔ)言運(yùn)用的一門學(xué)科。因此,對(duì)廣告語(yǔ)的研究就與語(yǔ)用學(xué)緊密聯(lián)系在一起。通過運(yùn)用語(yǔ)用學(xué)的相關(guān)理論,包括會(huì)話含義理論,言語(yǔ)行為理論,語(yǔ)用策略等等,研究者可以對(duì)廣告語(yǔ)言的運(yùn)用進(jìn)行研究,以便使廣告語(yǔ)的設(shè)計(jì)更加有效合理。在本篇論文中,作者在語(yǔ)用學(xué)相關(guān)理論的基礎(chǔ)上,也就是言語(yǔ)行為理論,合作原則和禮貌原則,把注意力放到英語(yǔ)飲食廣告語(yǔ)的研究上。根據(jù)廣告語(yǔ)現(xiàn)有的研究情況,作者詳細(xì)闡述了廣告語(yǔ)包括定義,分類和特點(diǎn)等,以及語(yǔ)用理論的相關(guān)知識(shí)�？傮w上來(lái)說(shuō),作者借助言語(yǔ)行為理論,合作原則,和禮貌原則等來(lái)逐步研究英語(yǔ)飲食廣告語(yǔ)。用于研究英語(yǔ)飲食廣告語(yǔ)的這些理論不僅有益于分析廣告語(yǔ)言,也有助于探討語(yǔ)用學(xué)在廣告語(yǔ)中的應(yīng)用。運(yùn)用相關(guān)的語(yǔ)用理論來(lái)設(shè)計(jì)廣告語(yǔ)能達(dá)到理想效果,很明顯語(yǔ)用學(xué)的運(yùn)用對(duì)廣告受眾群體和廣告商會(huì)產(chǎn)生重大影響。因?yàn)閺V告語(yǔ)無(wú)處不在,所以關(guān)注廣告語(yǔ)是非常必要的,廣告語(yǔ)運(yùn)用語(yǔ)用理論能提高廣告語(yǔ)的質(zhì)量。而且,將語(yǔ)用理論運(yùn)用到廣告語(yǔ)中有助于促使廣告商設(shè)計(jì)出更有效更合理的廣告語(yǔ),同時(shí),在選擇飲食時(shí),也可以幫助受眾群體免受誤導(dǎo)。
[Abstract]:With the coordinated development of economy and society, the study of advertising from various angles has become a hot topic, because advertising has penetrated into various fields of life, such as Internet, television, newspapers, magazines and radio. Advertising language contains rich advertising information and represents the image of a product, so people attach great importance to advertising language. The unique charm of advertising language has also attracted great attention of scholars and researchers. In recent years, researchers have begun to link the study of advertising with pragmatics. There is no doubt that pragmatics is a discipline for the study of language use. Therefore, the study of advertising language is closely related to pragmatics. By using the relevant theories of pragmatics, including conversational implicature theory, speech act theory, pragmatic strategy and so on, researchers can study the use of advertising language in order to make the design of advertising language more effective and reasonable. In this thesis, based on the theories of pragmatics, that is, the theory of speech act, the principle of cooperation and the principle of politeness, the author focuses on the study of English diet advertising language. According to the existing research of advertising language, the author elaborates the definition, classification and characteristics of advertising language, as well as the relevant knowledge of pragmatic theory. In general, the author uses speech act theory, cooperative principle and politeness principle to study English food advertising language step by step. These theories are useful not only to analyze advertising language, but also to explore the application of pragmatics in advertising language. It is obvious that the application of pragmatics has a great influence on the advertising audience and advertisers. Because advertising language is ubiquitous, it is necessary to pay attention to advertising language, which can improve the quality of advertising language by using pragmatic theory. Moreover, the application of pragmatic theory to advertising language can help advertisers to design more effective and reasonable advertising language, at the same time, it can also help the audience to avoid misleading when choosing diet.
【學(xué)位授予單位】：長(zhǎng)春工業(yè)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2015
【分類號(hào)】：H313

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本文編號(hào)：1850272