本文選題：傳統(tǒng)文化 + 元素��； 參考：《河北科技大學(xué)》2013年碩士論文

【摘要】：本課題從消費心理學(xué)角度闡述世界一體化格局的大背景下，民俗文化熱推的歷史必然性。首先闡述了消費密碼、旅游文化、民俗旅游的基本內(nèi)涵，綜述了近年來國內(nèi)外對民俗文化旅游的研究進展。文化旅游是深層次開發(fā)旅游業(yè)的基礎(chǔ)，民俗文化旅游是文化旅游的重要組成部分，從文化創(chuàng)意視角全面研究旅游廣告宣傳的文化屬性表現(xiàn)。對民俗文化旅游的諸多方面進行解析，探索其開發(fā)的規(guī)律。其次，針對國內(nèi)當代旅游影視廣告設(shè)計中的實際案例進行分析，闡明傳統(tǒng)民俗元素和現(xiàn)代設(shè)計元素在同一廣告宣傳片中的和諧共存和創(chuàng)新。闡述提升民族文化寓意和增強廣告美感，繼承和發(fā)揚中國傳統(tǒng)文化，并提升其在國際市場中的地位的作用。 本文采用大量的實際案例整理分析，結(jié)合圖像學(xué)、美學(xué)的研究方法，著重從表現(xiàn)方式、意念表達、審美傾向三個方面論述了傳統(tǒng)民俗元素在當代旅游影視廣告應(yīng)用中的適度表現(xiàn)；并針對如何借助傳統(tǒng)文化的豐富內(nèi)涵提升旅游影視廣告宣傳片的設(shè)計美感、提升旅游文化產(chǎn)業(yè)的市場潛力、取得良好的經(jīng)濟效益做出解讀。 文章透過對現(xiàn)代旅游影視廣告設(shè)計的研究，，展示中國傳統(tǒng)民俗藝術(shù)的絢麗多彩，提高公眾對非物質(zhì)文化遺產(chǎn)的認知，關(guān)注民俗藝術(shù)在當代的傳承和保護。本文從旅游影視廣告的視角對異彩紛呈的民俗文化進行研究，分析了開展民俗文化旅游的現(xiàn)狀，對民俗文化旅游的諸多方面進行解析，探索其開發(fā)的規(guī)律，提出了今后開發(fā)應(yīng)用的設(shè)想。
[Abstract]:Under the background of the world integration pattern, the historical inevitability of folk culture's hot push is expounded from the angle of consumer psychology. Firstly, this paper expounds the basic connotation of consumption code, tourism culture and folklore tourism, and summarizes the research progress of folklore culture tourism at home and abroad in recent years. Cultural tourism is the foundation of deep development of tourism, folklore tourism is an important part of cultural tourism, from the perspective of cultural creativity, the cultural properties of tourism advertising are comprehensively studied. This paper analyzes many aspects of folklore cultural tourism, and explores the rules of its development. Secondly, this paper analyzes the actual cases of domestic contemporary tourism film and television advertising design, and clarifies the harmonious coexistence and innovation of traditional folk elements and modern design elements in the same advertising film. This paper expounds the role of raising the moral of national culture and enhancing the aesthetic sense of advertising, inheriting and developing Chinese traditional culture, and enhancing its position in the international market. This paper uses a large number of practical cases to sort out and analyze, combining with the research methods of graphics and aesthetics, focusing on the expression of expression and the expression of ideas. This paper discusses the moderate performance of traditional folklore elements in the application of contemporary tourism film and television advertisement in three aspects of aesthetic tendency, and aims at how to enhance the aesthetic sense of the design of tourism film and television advertisement propaganda film with the help of the rich connotation of traditional culture. Promote the market potential of tourism culture industry, and obtain good economic benefits to make interpretation. Through the research on the advertisement design of modern tourism film and television, this paper shows the brilliance of Chinese traditional folk art, improves the public's cognition of intangible cultural heritage, and pays close attention to the inheritance and protection of folk art in the contemporary era. This paper studies the colorful folklore culture from the perspective of tourism film and television advertisement, analyzes the present situation of developing folklore cultural tourism, analyzes many aspects of folklore cultural tourism, and explores the rules of its development. The idea of development and application in the future is put forward.
【學(xué)位授予單位】：河北科技大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：J904;K892

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本文編號：1808193