本文選題：視覺(jué)張力 + 夸張表現(xiàn)�。� 參考：《合肥工業(yè)大學(xué)》2008年碩士論文

【摘要】： 張力本是物理力學(xué)中的一個(gè)概念,在工業(yè)設(shè)計(jì)中引申為視覺(jué)沖擊力、視覺(jué)震撼力等,即能給人以較強(qiáng)吸引、刺激和震撼的“視覺(jué)力度”。工業(yè)設(shè)計(jì)中的視覺(jué)張力以夸張表現(xiàn),突出個(gè)性,甚至部分打破常規(guī)構(gòu)圖、色彩和工藝的約束為基礎(chǔ),從而產(chǎn)生較大的視覺(jué)趣味性,達(dá)到吸引消費(fèi)者,滿足消費(fèi)者對(duì)產(chǎn)品外觀、平面廣告等新奇性、獨(dú)創(chuàng)性、個(gè)性化的需求。形成視覺(jué)力度可以從結(jié)構(gòu)、構(gòu)圖、色彩、材料等方面入手,進(jìn)行大膽的想象和創(chuàng)新。但是,越是表現(xiàn)夸張、打破常規(guī)的東西越容易產(chǎn)生負(fù)面作用,視覺(jué)張力容易使人產(chǎn)生視覺(jué)疲勞、心理壓力,還容易走向極端形成嘩眾取寵,另外設(shè)計(jì)、制作難度也較大。不過(guò)任何事物都有兩面性,只要設(shè)計(jì)者能掌握好“度”,充分了解消費(fèi)者的心理,就能夠設(shè)計(jì)出不同尋常的、形式優(yōu)秀獨(dú)特的、外觀彰顯特點(diǎn)的作品。 本文闡述了視覺(jué)張力的概念、基本原理、表現(xiàn)方法及在工業(yè)設(shè)計(jì)中的作用,利用實(shí)例說(shuō)明過(guò)分的視覺(jué)張力帶來(lái)的負(fù)面影響,總結(jié)出合理利用視覺(jué)張力的途徑和方法,最后作者將上述研究結(jié)果應(yīng)用于自己的設(shè)計(jì)實(shí)踐。
[Abstract]:Tension is a concept in physical mechanics. In industrial design, it extends to visual impact, visual shock, and so on, that is, "visual force" which can give people a strong attraction, stimulation and shock. The visual tension in industrial design is based on exaggeration, individuality, and even breaking the constraints of conventional composition, color and technology, so as to attract consumers and satisfy the appearance of products. Print advertising and other novelty, originality, personalized needs. Visual dynamics can be formed from the structure, composition, color, materials and other aspects of bold imagination and innovation. However, the more exaggerated the performance, the more easy to break the routine things to produce negative effects, visual tension easy to produce visual fatigue, psychological pressure, but also easy to go to the extreme to form grandstanding, in addition, design, production is also more difficult. However, everything has two sides. As long as the designer can master the "degree" and fully understand the psychology of the consumer, he can design unusual, outstanding and unique works with distinctive appearance. In this paper, the concept, basic principle, expression method and function in industrial design of visual tension are expounded. The negative effects of excessive visual tension are illustrated by an example, and the ways and methods of rational use of visual tension are summarized. Finally, the author applies the above research results to his own design practice.
【學(xué)位授予單位】：合肥工業(yè)大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2008
【分類號(hào)】：TB47

【參考文獻(xiàn)】

相關(guān)期刊論文 前3條

1 范勁松;安軍;;論通用設(shè)計(jì)思想指導(dǎo)下的工業(yè)設(shè)計(jì)[J];包裝工程;2006年04期

2 林小松,吳越;分形美學(xué)——超越傳統(tǒng)形式美的全新美學(xué)[J];新建筑;2004年03期

3 羅仕鑒,朱上上,孫守遷,唐明晰,潘云鶴;產(chǎn)品造型設(shè)計(jì)中的用戶知識(shí)與設(shè)計(jì)知識(shí)研究[J];中國(guó)機(jī)械工程;2004年08期

，

本文編號(hào)：1807422