本文選題：市場(chǎng)調(diào)研 + 企業(yè)形象設(shè)計(jì)��； 參考：《華東理工大學(xué)》2013年碩士論文

【摘要】：視覺(jué)傳達(dá)設(shè)計(jì)師早就被告知形式、結(jié)構(gòu)和風(fēng)格是信息交流中不可或缺的工具。隨著平面設(shè)計(jì)專(zhuān)業(yè)的進(jìn)步,競(jìng)爭(zhēng)越來(lái)越激烈的國(guó)際市場(chǎng)希望可以檢測(cè)創(chuàng)新資金的使用結(jié)果。希望設(shè)計(jì)人員能夠理解企業(yè)的商業(yè)需求,從而使為之設(shè)計(jì)的標(biāo)志或其他設(shè)計(jì)能給他們的投資提供豐厚的回報(bào)。可見(jiàn)市場(chǎng)調(diào)研的重要性。實(shí)際是可以通過(guò)許多步驟來(lái)確認(rèn)自己在設(shè)計(jì)時(shí)做出了正確選擇,企業(yè)標(biāo)志向用戶(hù)或終端用戶(hù)傳遞了企業(yè)信息,而不是設(shè)計(jì)了只具有美學(xué)意義的符號(hào)。調(diào)研的結(jié)果可以在許多方面幫助設(shè)計(jì)師。 企業(yè)分析是一個(gè)評(píng)價(jià)其優(yōu)勢(shì)和弱點(diǎn)的過(guò)程。概況解析需要深入了解被評(píng)價(jià)的企業(yè)或公司。其中可能包括歷史、財(cái)務(wù)、產(chǎn)品、市場(chǎng)、設(shè)備、人員、品牌定位及營(yíng)銷(xiāo)策略等信息。了解公司概況要特別注意公司的人員。要慎重考慮企業(yè)公開(kāi)發(fā)布的資料和信息、廣告的放置、與公司有關(guān)的消息和明顯的品牌展示等。品牌定位,購(gòu)買(mǎi)媒體宣傳的習(xí)慣等等。市場(chǎng)調(diào)研是一種社會(huì)學(xué)意義上的行為,注重于調(diào)查人類(lèi)在以市場(chǎng)為基礎(chǔ)的經(jīng)濟(jì)環(huán)境中的行為�？梢杂檬袌�(chǎng)調(diào)研來(lái)決定企業(yè)標(biāo)志所應(yīng)面向的人群,作為一個(gè)決策性的步驟,市場(chǎng)調(diào)研可以用來(lái)了解與產(chǎn)品有關(guān)的宣傳活動(dòng)的成效或消費(fèi)者對(duì)某企業(yè)的意見(jiàn),從而幫助我們進(jìn)行企業(yè)標(biāo)志的定位。
[Abstract]:Visual communication designers have long been informed of the form, structure and style is an indispensable tool in information exchange. With the development of graphic design, the increasingly competitive international market hopes to test the use of innovative funds. It is hoped that designers will understand the business needs of the enterprise so that the logo or other designs designed for them can provide a substantial return on their investment. See the importance of market research. In fact, many steps can be used to confirm that we have made the right choice in the design. The enterprise logo transmits the enterprise information to the user or the end user, instead of designing the symbol with only aesthetic significance. The results of research can help designers in many ways. Enterprise analysis is a process of evaluating its strengths and weaknesses. Profiling requires an in-depth understanding of the business or company being evaluated. This may include information on history, finance, products, markets, equipment, people, brand positioning and marketing strategies. We should pay special attention to the staff of the company when we know the general situation of the company. Careful consideration should be given to publicly released materials and information, placement of advertisements, information about the company and obvious brand displays. Brand positioning, buying media promotion habits and so on. Market research is a sociological behavior, focusing on the investigation of human behavior in the market-based economic environment. Market research can be used to determine the people to whom a business logo should be targeted. As a decision-making step, market research can be used to understand the effectiveness of product-related promotional activities or consumer opinion on a business. Thus helps us to carry on the enterprise mark the localization.
【學(xué)位授予單位】：華東理工大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類(lèi)號(hào)】：J524

【參考文獻(xiàn)】

相關(guān)期刊論文 前1條

1 陳中義;;企業(yè)發(fā)展 文化為基[J];四川建筑;2006年06期

相關(guān)會(huì)議論文 前1條

1 趙鐵成;;論企業(yè)文化與企業(yè)績(jī)效的關(guān)系[A];中國(guó)新時(shí)期思想理論寶庫(kù)——第三屆中國(guó)杰出管理者年會(huì)成果匯編[C];2007年

相關(guān)博士學(xué)位論文 前1條

1 何載福;企業(yè)文化建設(shè)實(shí)踐與績(jī)效研究[D];華中科技大學(xué);2005年

相關(guān)碩士學(xué)位論文 前2條

1 張敬文;知識(shí)經(jīng)濟(jì)時(shí)代企業(yè)文化建設(shè)探討[D];暨南大學(xué);2003年

2 潘學(xué)志;市場(chǎng)調(diào)研的發(fā)展與應(yīng)用[D];重慶大學(xué);2003年

，

本文編號(hào)：1805562