本文選題：網(wǎng)絡(luò)商業(yè)廣告 + 商業(yè)廣告��； 參考：《河北大學》2013年碩士論文

【摘要】：廣告主通過各種付費的方式在互聯(lián)網(wǎng)上發(fā)布聲音、文字、圖像、影像或者動畫等視覺元素，使受眾接收并能進行交互式操作的一種商業(yè)信息傳播形式即為網(wǎng)絡(luò)商業(yè)廣告設(shè)計。隨著互聯(lián)網(wǎng)技術(shù)的普及，網(wǎng)絡(luò)商業(yè)廣告瞬間成為炙手可熱的詞匯，并成為最具影響力的廣告形式，據(jù)統(tǒng)計，無論是發(fā)展中國家還是西方國家，網(wǎng)絡(luò)市場均保持大幅度增長，這使其他行業(yè)鞭長莫及。專家預測網(wǎng)絡(luò)市場在2013年將超過電視媒體，成為媒體中的最大傳播主體，其傳播速度、傳播范圍和互動性的優(yōu)勢都是催生網(wǎng)絡(luò)商業(yè)廣告發(fā)展的重要因素，網(wǎng)絡(luò)商業(yè)廣告必將依托這一平臺在未來為我們的生活帶來翻天覆地的變化。 本文從網(wǎng)絡(luò)商業(yè)廣告的發(fā)展背景研究，分析了網(wǎng)絡(luò)商業(yè)廣告在國內(nèi)與國際發(fā)展現(xiàn)狀，，研究不同網(wǎng)絡(luò)商業(yè)廣告形式的應(yīng)用特點并結(jié)合傳統(tǒng)媒體廣告進行比對，研究網(wǎng)絡(luò)商業(yè)廣告的傳播優(yōu)勢。隨后從藝術(shù)設(shè)計的角度分析了網(wǎng)絡(luò)商業(yè)廣告在創(chuàng)作中各種視覺元素的運用，分析了不同技巧的運用對受眾心理的影響，力求運用良好的設(shè)計手法建立起與受眾的互動，從而達到信息的充分傳播。第三部分從網(wǎng)絡(luò)商業(yè)廣告的整體策劃角度分析網(wǎng)絡(luò)商業(yè)廣告的界面設(shè)計與受眾的視覺習慣之間的關(guān)系，研究設(shè)計策略，并從版式設(shè)計的角度對個人設(shè)計作品進行分析、總結(jié)。文章最后從商業(yè)角度闡述了網(wǎng)絡(luò)商業(yè)廣告在投放中的需要充分考慮到受眾感受，并且結(jié)合其他媒體資源進行整合，并針對現(xiàn)階段網(wǎng)絡(luò)商業(yè)廣告在投放中出現(xiàn)的一些問題進行分析，對網(wǎng)絡(luò)商業(yè)廣告未來的發(fā)展趨勢進行展望，以期通過自身論述為當前網(wǎng)絡(luò)商業(yè)廣告市場、網(wǎng)絡(luò)商業(yè)廣告設(shè)計提供智力支持。
[Abstract]:Advertisers publish visual elements such as sound, text, image, image or animation on the Internet through various payment methods, so that the audience can receive and interactively operate a form of commercial information dissemination, that is, network commercial advertising design. With the popularity of Internet technology, online commercial advertising has instantly become a hot word and the most influential form of advertising. According to statistics, whether in developing countries or in western countries, the network market has maintained a substantial growth. This leaves other industries out of reach. Experts predict that the Internet market will overtake the television media in 2013 and become the largest main body of communication in the media. The speed of transmission, the scope of communication and the advantages of interactivity are all the important factors that lead to the development of online commercial advertising. Network commercial advertising will rely on this platform in the future for our lives bring earth-shaking changes. Based on the research of the development background of the network commercial advertisement, this paper analyzes the present situation of the development of the network commercial advertisement at home and abroad, studies the application characteristics of different forms of the network commercial advertisement and compares it with the traditional media advertisement. Study the communication advantage of network commercial advertisement. Then it analyzes the application of various visual elements in the creation of network commercial advertisement from the angle of art design, analyzes the influence of different techniques on the audience psychology, and tries to establish the interaction with the audience with good design techniques. In order to achieve the full dissemination of information. The third part analyzes the relationship between the interface design of the network commercial advertisement and the audience's visual habit from the angle of the whole planning of the network commercial advertisement, studies the design strategy, and analyzes and summarizes the personal design works from the angle of the layout design. At the end of the article, the author expounds the need of the network commercial advertisement to take the audience's feeling into account, and combine with other media resources to integrate. According to the analysis of some problems in the current network commercial advertising, the future development trend of the network commercial advertising is prospected, in order to discuss the current network commercial advertising market. Network commercial advertising design provides intellectual support.
【學位授予單位】：河北大學
【學位級別】：碩士
【學位授予年份】：2013
【分類號】：J524.3

【參考文獻】

相關(guān)碩士學位論文 前1條

1 王晨;中國網(wǎng)絡(luò)媒體對外傳播策略分析[D];吉林大學;2007年

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