本文選題：消費(fèi)文化 + 大眾文化��； 參考：《吉林大學(xué)》2009年碩士論文

【摘要】： 中國(guó)青年消費(fèi)文化伴隨著中國(guó)消費(fèi)社會(huì)的形成而出現(xiàn)的,主要由城市青年文化圈策源,由都市青年主導(dǎo),與整個(gè)社會(huì)經(jīng)濟(jì)和文化息息相關(guān)。都市青年能夠最先感受到社會(huì)的變革,并且最迅速的表達(dá)出來(lái)。改革開(kāi)放為中國(guó)進(jìn)入消費(fèi)社會(huì)和青年消費(fèi)文化形成提供了寬泛的經(jīng)濟(jì)環(huán)境和文化環(huán)境。國(guó)外商品伴隨著成熟的品牌運(yùn)作和外來(lái)文化涌入中國(guó)市場(chǎng),使中國(guó)消費(fèi)者看到了前所未聞的消費(fèi)景觀和文化景觀,人們的衣食住行、文化娛樂(lè)都必須經(jīng)由消費(fèi)來(lái)實(shí)現(xiàn)。大眾整體消費(fèi)意識(shí)的增強(qiáng)意味著急需提供消費(fèi)的意義模板促使廣告由單純的介紹型、產(chǎn)品展示型占主流轉(zhuǎn)向蘊(yùn)含文化于其中的廣告為主流,尤其是那些提供意義模板的廣告,它拼綴而成消費(fèi)社會(huì)的“存在感”。青年人是這些新鮮符號(hào)的崇拜者和追逐者,并顯示出強(qiáng)大的市場(chǎng)購(gòu)買(mǎi)潛力。廣告最先看到了青年文化的商業(yè)價(jià)值,吸收借用不同深度、不同類(lèi)型,提供不同感受的青年文化,青年文化成為廣告設(shè)計(jì)、廣告創(chuàng)意和廣告?zhèn)鞑ピ爻霈F(xiàn)在大眾面前。青年文化借由大眾傳媒傳播力量逐漸擁有了社會(huì)影響力和文化權(quán)力,一些積極的青年文化不僅僅是廣告創(chuàng)作的文化資源,也被納入主流文化中,登上大雅之堂,使社會(huì)出現(xiàn)多元文化共存的包容態(tài)勢(shì)。青年消費(fèi)文化是時(shí)代變革的最顯著的表達(dá)。消費(fèi)社會(huì)使青年文化力量逐漸突顯,青年文化為廣告和傳統(tǒng)文化傳遞著時(shí)代訊息。青年文化借由廣告?zhèn)鞑B透到消費(fèi)文化和主流文化中,被大眾所認(rèn)識(shí),擴(kuò)大了文化影響力。三者在彼此身上找到了可以借鑒的元素,互相推動(dòng),不斷以新鮮的面孔承載時(shí)代意義,展現(xiàn)出前所未有的經(jīng)濟(jì)和文化活力。
[Abstract]:With the formation of Chinese consumer society, Chinese youth consumption culture is mainly derived from the urban youth cultural circle and dominated by urban youth, which is closely related to the whole social economy and culture. Urban youth are the first to feel social change and express it most quickly. The reform and opening up provides a broad economic and cultural environment for China to enter the consumer society and the formation of youth consumption culture. With the mature brand operation and the influx of foreign culture into the Chinese market, Chinese consumers have seen unprecedented consumption landscape and cultural landscape, people's clothing, food, shelter, cultural entertainment must be realized through consumption. The enhancement of the whole consumption consciousness of the public means that it is urgent to provide the meaning template of consumption, which causes the advertisement to change from the pure introduction type, the product display type takes the mainstream to the advertisement contained in the culture, especially those which provide the meaning template. It becomes the "sense of existence" of the consumer society. Young people are admirers and chasers of these fresh symbols and show strong market buying potential. Advertising first saw the commercial value of youth culture, absorbed different depth, different types, and provided different feelings of youth culture, youth culture became advertising design, advertising creative and advertising elements appeared in front of the public. Through the power of mass media, youth culture has gradually possessed social influence and cultural power. Some positive youth culture is not only a cultural resource of advertisement creation, but also brought into the mainstream culture and ascended to the hall of great elegance. Make the society appear multiculturalism coexistence of tolerance situation. Youth consumption culture is the most significant expression of the change of the times. The consumption society makes the youth cultural power prominent gradually, the youth culture conveys the time message for the advertisement and the traditional culture. Youth culture permeates into consumer culture and mainstream culture by advertising, and has been recognized by the public and expanded its cultural influence. The three have found elements in each other that can be used for reference, pushing each other forward, carrying the significance of the times with fresh faces and showing unprecedented economic and cultural vitality.
【學(xué)位授予單位】：吉林大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2009
【分類(lèi)號(hào)】：C913.5;G122

【參考文獻(xiàn)】

相關(guān)期刊論文 前10條

1 任小琴;;城市青年消費(fèi)文化解讀[J];北京青年政治學(xué)院學(xué)報(bào);2006年01期

2 許坤紅;夏辛萍;;現(xiàn)代廣告影響下的青年消費(fèi)文化[J];法制與社會(huì);2006年22期

3 王彬;從解構(gòu)走向整合——20年來(lái)大眾文化影響下的青年文化嬗變[J];廣西青年干部學(xué)院學(xué)報(bào);2003年05期

4 宋智勇,段釗;從青年文化消費(fèi)解析青年文化的變遷[J];科技創(chuàng)業(yè)月刊;2005年02期

5 孫巍;;消費(fèi)心理與廣告[J];遼寧經(jīng)濟(jì);2006年04期

6 焦?jié)櫭?論當(dāng)代青年消費(fèi)文化[J];遼寧大學(xué)學(xué)報(bào)(哲學(xué)社會(huì)科學(xué)版);1995年05期

7 何朝銀;當(dāng)代中國(guó)青年文化的表演性傾向[J];蘭州學(xué)刊;2004年03期

8 王立科;商業(yè)廣告與青年消費(fèi)文化[J];上海青年管理干部學(xué)院學(xué)報(bào);2000年04期

9 戴銳;消費(fèi)主義生活方式與青年精神[J];青年研究;1997年08期

10 成伯清,李林艷;現(xiàn)代消費(fèi)與青年文化的建構(gòu)[J];青年研究;1998年07期

，

本文編號(hào)：1799896