本文選題：ASP + Access數(shù)據(jù)庫(kù)�。� 參考：《北京郵電大學(xué)》2009年碩士論文

【摘要】： 隨著世界經(jīng)濟(jì)全球化、一體化的進(jìn)程不斷加快,市場(chǎng)競(jìng)爭(zhēng)日趨激烈,新產(chǎn)品的廣告宣傳成為企業(yè)搶占商機(jī)的有利手段。傳統(tǒng)的報(bào)紙、雜志、電視等宣傳手段,由于受到各個(gè)國(guó)家和地區(qū)之間各種有形和無形的經(jīng)濟(jì)壁壘的限制,使新產(chǎn)品在世界范圍內(nèi)迅速推廣和銷售受到嚴(yán)重阻礙。而計(jì)算機(jī)的普及和互聯(lián)網(wǎng)技術(shù)的廣泛應(yīng)用,催生網(wǎng)絡(luò)經(jīng)濟(jì)的迅速崛起和發(fā)展,互聯(lián)網(wǎng)作為目前國(guó)際上最廣闊也是最方便的信息交互平臺(tái),以其信息發(fā)布的速度快、信息量大、網(wǎng)頁(yè)設(shè)計(jì)靈活多變、不受時(shí)間和地域限制而越來越受到用戶的親昧,已經(jīng)被公認(rèn)為“第四媒體”。企業(yè)如何借助這一現(xiàn)代化的信息載體,宣傳企業(yè)產(chǎn)品,樹立企業(yè)形象,已經(jīng)成為各個(gè)企業(yè)十分重視的問題。 本文詳細(xì)闡述了企業(yè)產(chǎn)品信息發(fā)布系統(tǒng)的概念,并對(duì)傳統(tǒng)和現(xiàn)有的產(chǎn)品發(fā)布形式進(jìn)行比較分析,提取出企業(yè)產(chǎn)品信息發(fā)布系統(tǒng)的相同點(diǎn)。并針對(duì)企業(yè)的產(chǎn)品信息發(fā)布需求展開分析,設(shè)計(jì)并實(shí)現(xiàn)了一種基于瀏覽器/服務(wù)器模式,以WEB前后臺(tái)的方式,以文字、圖片和人機(jī)對(duì)話的形式進(jìn)行企業(yè)產(chǎn)品宣傳的通用企業(yè)產(chǎn)品信息發(fā)布系統(tǒng)。采用ASP技術(shù)開發(fā)系統(tǒng)平臺(tái),實(shí)現(xiàn)了發(fā)布信息、產(chǎn)品分類展示、企業(yè)成功案例展示、用戶留言等主要功能。采用Access數(shù)據(jù)庫(kù)技術(shù)建立了產(chǎn)品信息、用戶信息等數(shù)據(jù)庫(kù)。 本課題設(shè)計(jì)開發(fā)完成的通用企業(yè)產(chǎn)品信息發(fā)布系統(tǒng)已正式投入到航天計(jì)算機(jī)集團(tuán)公司使用,系統(tǒng)現(xiàn)在使用穩(wěn)定正常。目前該系統(tǒng)每天的訪問量已突破1000個(gè),所取得的年經(jīng)濟(jì)效益達(dá)數(shù)百萬元。已經(jīng)取得預(yù)期的效果。
[Abstract]:With the globalization of the world economy, the process of integration is speeding up, and the market competition is becoming more and more fierce. The advertising of new products has become a favorable means for enterprises to seize the business opportunities. Traditional propaganda means such as newspapers, magazines, television and so on, are restricted by various tangible and intangible economic barriers between various countries and regions, so that the rapid promotion and sale of new products in the world are seriously hindered. With the popularization of computers and the wide application of Internet technology, the rapid rise and development of network economy has been spawned. As the broadest and most convenient information exchange platform in the world at present, the Internet has a fast speed of information release and a large amount of information. Web page design is flexible, free from time and geographical constraints and increasingly by users, has been recognized as the "fourth media." How to use this modern information carrier to propagate the products and establish the image of the enterprise has become a very important issue for each enterprise. In this paper, the concept of enterprise product information publishing system is described in detail, and the traditional and existing product release forms are compared and analyzed, and the similarities of enterprise product information publishing system are extracted. Based on the analysis of product information release requirements of enterprises, a browser / server model is designed and implemented, which is based on WEB. Picture and man-machine dialogue in the form of corporate product promotion of the general enterprise product information release system. Using ASP technology to develop the system platform, the main functions of publishing information, product classification display, enterprise success case display, user message and so on have been realized. The product information, user information and other databases are established by using Access database technology. The general enterprise product information publishing system, which is designed and developed in this paper, has been formally put into use by Aerospace computer Group Company, and the system is now stable and normal. At present, the system's daily traffic has exceeded 1000, the annual economic benefits of millions of yuan. The desired results have been achieved.
【學(xué)位授予單位】：北京郵電大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2009
【分類號(hào)】：TP311.52

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本文編號(hào)：1799415