本文選題：民營企業(yè) + 基礎(chǔ)管理��； 參考：《對外經(jīng)濟貿(mào)易大學(xué)》2006年碩士論文

【摘要】：民營經(jīng)濟是民本經(jīng)濟、民生經(jīng)濟,在就業(yè)、財政稅收、市場秩序建設(shè)、社會安定等方面的貢獻很大。民營經(jīng)濟發(fā)展現(xiàn)在正面臨著一個充滿挑戰(zhàn)的階段。了解民營經(jīng)濟在發(fā)展過程中的困惑,進而提出有針對性的解決方案,這對于促進民營企業(yè)的發(fā)展,推動國民經(jīng)濟的進步大有裨益。 本文選取北京博森廣告公司作為調(diào)研的樣本,通過分析研究,發(fā)現(xiàn)中小型民營企業(yè)在發(fā)展階段存在的問題并提出相應(yīng)建議。北京博森廣告公司是一家典型的小型民營企業(yè),歷經(jīng)十年的發(fā)展已經(jīng)初具規(guī)模,然而在基礎(chǔ)管理方面還是存在很多問題。經(jīng)作者親身進駐該公司,調(diào)查發(fā)現(xiàn)該公司在十年的發(fā)展過程中存在一些問題,一是企業(yè)在發(fā)展初期的戰(zhàn)略定位不準(zhǔn)確和戰(zhàn)略思想的缺乏;二是企業(yè)主的經(jīng)營理念過于保守;三是企業(yè)在日常管理中存在問題,其中企業(yè)文化建設(shè)、人力資源管理、營銷策略和財務(wù)管理是我們探討的主要方面。 本文針對北京博森廣告公司在十年發(fā)展過程中存在的問題提出了幾點建議。一是依據(jù)公司和行業(yè)現(xiàn)狀重新進行戰(zhàn)略定位;二是基礎(chǔ)科學(xué)管理方法的運用并對企業(yè)在日常經(jīng)營管理中存在的問題提出合理的建議;三是對中國中小型民營企業(yè)的管理方面提出建議。 大力發(fā)展民營經(jīng)濟,是黨和政府堅定不移的方針。隨著國家對民營經(jīng)濟的支持力度和民營經(jīng)濟的發(fā)展壯大,民營經(jīng)濟所蘊含的解放生產(chǎn)力、發(fā)展生產(chǎn)力的能量必然得到一個更大的釋放。 本文的特點就是選取的企業(yè)是作者曾經(jīng)供職的公司,對企業(yè)的現(xiàn)實情況比較了解,從而能夠更加貼近現(xiàn)實地去分析,所提建議也就會具有現(xiàn)實的參考價值。本文采用的分析方法是傳統(tǒng)的發(fā)現(xiàn)問題、分析問題、解決問題的思路,脈絡(luò)比較清晰,由點及面地對我國中小型民營企業(yè)的發(fā)展提出了一些合理的建議。
[Abstract]:The private economy is the civilian economy, the people's livelihood economy, in the employment, the finance taxation, the market order construction, the social stability and so on aspect contribution is very big. The development of private economy is facing a stage full of challenges. It is of great benefit to understand the puzzlement of private economy in the process of development and put forward targeted solutions to promote the development of private enterprises and promote the progress of national economy. This paper selects Beijing Bousen Advertising Company as the research sample, through the analysis and research, finds the small and medium-sized private enterprise in the development stage existence question and puts forward the corresponding proposal. Beijing Bosen Advertising Company is a typical small private enterprise, after a decade of development has begun to take shape, but there are still many problems in basic management. Through the author's personal presence in the company, it is found that there are some problems in the development of the company during the past ten years, one is the inaccuracy of strategic orientation and the lack of strategic thought in the initial stage of development of the enterprise, the other is that the business idea of the business owner is too conservative. Third, there are problems in the daily management of enterprises, among which the construction of corporate culture, the management of human resources, the marketing strategy and the financial management are the main aspects we discuss. This paper puts forward some suggestions on the problems existing in the ten-year development of Beijing Bosen Advertising Company. The first is to reposition the strategy according to the current situation of the company and the industry, the second is to apply the basic scientific management method and put forward reasonable suggestions to the problems existing in the daily operation and management of the enterprise. Third, the management of small and medium-sized private enterprises in China put forward suggestions. Vigorously develop the private economy, is the party and the government's unswerving policy. With the support of the state to the private economy and the development of the private economy, the private economy contains the liberation of the productive forces, and the energy of the development of the productive forces is bound to get a greater release. The characteristic of this paper is that the selected enterprise is the company that the author used to work for, so that we can understand the actual situation of the enterprise and analyze it more closely to the reality, and the suggestions will be of practical reference value. The analytical method used in this paper is the traditional method of finding problems, analyzing problems, solving problems, the train of thought is relatively clear, and put forward some reasonable suggestions for the development of small and medium-sized private enterprises in our country from point and surface.
【學(xué)位授予單位】：對外經(jīng)濟貿(mào)易大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2006
【分類號】：F713.8

【參考文獻】

相關(guān)期刊論文 前2條

1 江澤民;;全面建設(shè)設(shè)小康社會,開創(chuàng)中國特色社會主義事業(yè)新局面——在中國共產(chǎn)黨第十六次全國代表大會上的報告[J];兵團建設(shè);2002年Z1期

2 劉迎秋;中國經(jīng)濟“民營化”的必要性和現(xiàn)實性分析[J];經(jīng)濟研究;1994年06期

，

本文編號：1791826