發(fā)布時間：2018-04-20 09:55

  本文選題：廣告編輯 + 環(huán)境因素�。� 參考：《新聞研究導(dǎo)刊》2016年16期

【摘要】：廣告編輯環(huán)境對廣告編輯效果有著直接的影響。影響廣告編輯效果的環(huán)境因素有技術(shù)環(huán)境因素、系統(tǒng)環(huán)境因素、道德和法律環(huán)境因素以及經(jīng)濟環(huán)境因素四類,本文通過探究這四類廣告環(huán)境因素對廣告編輯效果的實際影響方式,探尋如何更好地應(yīng)用上述四類環(huán)境因素實現(xiàn)優(yōu)化廣告編輯結(jié)構(gòu),提升廣告宣傳效果以及增強廣告質(zhì)量這三個主要的目標(biāo)。
[Abstract]:The environment of advertisement editing has direct influence on the effect of advertisement editing. There are four kinds of environmental factors that affect the effect of advertisement editing: technical environmental factors, systematic environmental factors, moral and legal environmental factors and economic environmental factors. This paper explores how these four kinds of environmental factors affect the effect of advertising editing, and how to optimize the structure of advertising editing by applying the above four kinds of environmental factors. Improve the advertising effect and enhance the quality of advertising these three main objectives.
【作者單位】： 和平廣播電視臺;
【分類號】：F713.8
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本文編號：1777293