本文選題：創(chuàng)新 + 延時攝影　； 參考：《大眾文藝》2016年05期

【摘要】：攝影技術作為一個在上個新的世紀的伊始被發(fā)明的全新視覺技術,隨著新時代科學技術的進步而同步產(chǎn)生和發(fā)展壯大起來,是信息數(shù)字社會發(fā)展到一定階段的產(chǎn)物,這項技術具備著高科技、商業(yè)化、藝術創(chuàng)作優(yōu)勢。經(jīng)過一個世紀的沉淀,21世紀的科技水平發(fā)展到了數(shù)字化和網(wǎng)絡化時代,為攝影技術和平面廣告的變革帶來一個了巨大的空間,延時攝影作為一項創(chuàng)新性的攝影技術,合理而充分地運用于平面廣告的設計中,是對傳統(tǒng)的平面廣告體系的一種實質(zhì)性變革。延時攝影的出現(xiàn)為平面廣告設計提供了一個新的展示舞臺和發(fā)展空間,它的出現(xiàn)不僅使從事廣告創(chuàng)作的人在工作思路和方式上出現(xiàn)了較大的改變,最重要的是攝影圖片的拍攝、存儲等各個環(huán)節(jié)都超越了傳統(tǒng)的過程,發(fā)生了翻天覆地的變化,平面廣告創(chuàng)作的新的運作機制和工作流程將在數(shù)字化進程中逐漸建立和完善起來。由此可見,延時攝影技術的創(chuàng)新應用將會逐漸成為當代平面廣告設計的主要手段。本論文對延時攝影進行重點概述,包括延時攝影的定義、對象和器材、技巧、現(xiàn)象、市場價值等,然后談到上海宣傳,結合自身的專業(yè)知識和對部分攝影設備及圖像處理軟件的認識,主要分析一下延時攝影在平面廣告中的創(chuàng)新性,希望能使平面廣告在設計上能夠達到更加理想的畫面效果和市場前景。
[Abstract]:Photography, as a new visual technology invented at the beginning of the last new century, has been developed and developed with the progress of science and technology in the new era. It is the product of the development of the information digital society to a certain stage. This technology has the advantages of high technology, commercialization and artistic creation. After a century of precipitation and 21st century, the technological level of the 21st century has developed to the digital and network era, which has brought a huge space for the transformation of photography technology and print advertising, and delay photography as an innovative photography technology. Reasonably and fully applied in the design of print advertising is a kind of substantial change to the traditional print advertising system. The appearance of delayed photography provides a new stage and developing space for graphic advertising design. Its appearance not only makes the people engaged in advertising work change in their thinking and way of work, but also the most important thing is the shooting of photographic pictures. Storage and other links are beyond the traditional process, has undergone earth-shaking changes, the creation of print advertising new operation mechanism and workflow will be gradually established and improved in the digital process. Thus, the innovative application of delay photography technology will gradually become the main means of contemporary graphic advertising design. This paper focuses on the introduction of delay photography, including the definition, object and equipment, techniques, phenomena, market value, etc. Combined with their own professional knowledge and understanding of some photographic equipment and image processing software, this paper mainly analyzes the innovation of delay photography in print advertising. Hope to make print advertising design can achieve a more ideal screen effect and market prospects.
【作者單位】： 上海工程技術大學;
【分類號】：J524.3

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