本文選題：服飾 + 時尚��； 參考：《東華大學(xué)》2012年碩士論文

【摘要】：如今,服飾時尚信息網(wǎng)站已成為時尚信息傳播的主流媒介,其界面的視覺設(shè)計顯得尤為重要,它直接影響網(wǎng)站受眾的瀏覽量,而此方面的研究目前基本沒有。本文旨在在視覺效果評判的基礎(chǔ)上研究視覺設(shè)計,從定位服飾時尚信息網(wǎng)站受眾群體出發(fā),基于受眾需求,分析服飾時尚信息網(wǎng)站界面的視覺設(shè)計特殊性,以及研究不同風(fēng)格的界面視覺設(shè)計表現(xiàn),從而尋找設(shè)計規(guī)律,以求具有一定的理論意義和實用價值。 本文以設(shè)計心理學(xué)和認(rèn)知心理學(xué)為基礎(chǔ),結(jié)合網(wǎng)頁界面的視覺設(shè)計原理和方法,根據(jù)風(fēng)格分類研究結(jié)果,逐一定性分析四類風(fēng)格下服飾時尚信息網(wǎng)站界面的視覺設(shè)計構(gòu)成要素組合型態(tài)表現(xiàn)。運用意象尺度法、單因素方差分析、主成分分析方法,進行服飾時尚信息網(wǎng)站界面的視覺風(fēng)格意象認(rèn)知實驗研究,包括眼動跟蹤實驗和主觀問卷調(diào)研(即語意差量表、利克特量表的問卷調(diào)研法),量化研究服飾時尚信息網(wǎng)站界面的各類視覺風(fēng)格的影響因素和設(shè)計注重方面。 本文研究得出如下結(jié)論： (1)服飾時尚信息網(wǎng)站的受眾群體定位為20-30歲的女性。其對服飾時尚信息網(wǎng)站界面的視覺主要關(guān)注方面依次為頁面布局、視覺沖擊力的表現(xiàn)、時尚信息量、搜索的便捷性、色彩搭配運用所呈現(xiàn)的色彩感、交互性、圖片、頁面長度。 (2)服飾時尚信息網(wǎng)站界面的視覺設(shè)計構(gòu)成要素組合型態(tài)包括標(biāo)志、導(dǎo)航欄、頁面布局、圖片、圖文組合、廣告條和整體色彩感,這些型態(tài)的表現(xiàn)直接影響服飾時尚信息網(wǎng)站界面的視覺風(fēng)格。 (3)普通信息網(wǎng)站界面注重信息的堆積,而服飾時尚信息網(wǎng)站界面更注重利用藝術(shù)表現(xiàn)形式承載信息凸顯時尚。專業(yè)類服飾時尚信息網(wǎng)站和雜志配套類服飾時尚信息網(wǎng)站,以及國內(nèi)服飾時尚信息網(wǎng)站和國外服飾時尚信息網(wǎng)站界面的視覺風(fēng)格上無明顯類別差異。 (4)將16個服飾時尚信息樣本網(wǎng)站界面的視覺風(fēng)格分成4類,根據(jù)受眾喜好度依次排序為風(fēng)格A、風(fēng)格B、風(fēng)格C、風(fēng)格D。風(fēng)格A的網(wǎng)站風(fēng)格偏向國際、前衛(wèi)、創(chuàng)意、豐富、專業(yè)、精致、華麗。主要影響因素為色彩,此風(fēng)格設(shè)計注重的方面為布局,標(biāo)志設(shè)計和圖片的設(shè)計；風(fēng)格B的網(wǎng)站風(fēng)格偏向國際、前衛(wèi)、創(chuàng)意、專業(yè)、精致、華麗、活潑。主要影響因素為布局,此風(fēng)格設(shè)計注重的方面為布局,標(biāo)志和圖片的設(shè)計；風(fēng)格C的網(wǎng)站風(fēng)格偏向前衛(wèi)、豐富、精致、華麗。主要影響因素為布局,此風(fēng)格設(shè)計注重的方面為導(dǎo)航欄設(shè)計、布局和標(biāo)志設(shè)計；風(fēng)格D的網(wǎng)站風(fēng)格偏向本土、沿襲、豐富、大眾、華麗和活潑。主要影響因素色彩,此風(fēng)格設(shè)計注重的方面為導(dǎo)航欄設(shè)計和布局編排。
[Abstract]:Nowadays, fashion information website has become the mainstream media of fashion information dissemination, the visual design of its interface is particularly important, it directly affects the audience of the website views, but there is no research on this aspect at present.The purpose of this paper is to study visual design on the basis of visual effect evaluation, and to analyze the particularity of visual design of clothing fashion information website interface based on audience demand.And research different styles of interface visual design performance, so as to find the design law, in order to have a certain theoretical significance and practical value.This paper is based on design psychology and cognitive psychology, combined with the visual design principles and methods of web interface, according to the research results of style classification.This paper qualitatively analyzes the combination of visual design elements of dress fashion information website interface under four styles.By using image scale method, single factor analysis of variance and principal component analysis, the experiment of visual style image cognition at the interface of fashion information website was carried out, including eye movement tracking experiment and subjective questionnaire survey (i.e. semantic difference scale).The questionnaire survey method of Leakert scale is used to quantify the influencing factors and design aspects of various visual styles in the interface of fashion information website.The conclusions of this study are as follows:The audience of fashion information website is 20-30 years old women.The main visual attention to fashion information website interface is page layout, visual impact, fashion information, search convenience, color collocation, interaction, picture, page length.The combination of visual elements in the interface of fashion information website includes logo, navigation bar, page layout, picture, picture and text combination, advertising bar and overall color sense.The performance of these types directly affects the visual style of fashion information website interface.3) the interface of general information website pays attention to the accumulation of information, while the interface of dress fashion information website pays more attention to using artistic expression to carry information to highlight the fashion.There is no obvious difference in visual style between professional fashion information website and magazine matching fashion information website, as well as domestic dress fashion information website and foreign dress fashion information website interface.The visual styles of 16 fashion information sample websites are divided into 4 categories. According to the degree of audience preference, the order of visual styles is style A, style B, style C, style D.Style A website style bias international, avantgarde, creative, rich, professional, exquisite, gorgeous.The main influencing factors are color, the design of this style is focused on layout, logo design and picture design; style B's website style tends to be international, avant-garde, creative, professional, exquisite, gorgeous, lively.The main influencing factor is layout, the design of this style is focused on layout, logo and picture design; style C's website style tends to be avant-garde, rich, exquisite, gorgeous.The main influencing factor is layout, which focuses on navigation bar design, layout and logo design; style D's website style is local, inherited, rich, popular, gorgeous and lively.The main influence factor color, this style design pays attention to the aspect for the navigation bar design and the layout arrangement.
【學(xué)位授予單位】：東華大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2012
【分類號】：TP393.092

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本文編號：1767177