本文選題：網(wǎng)絡(luò)劇 + 新媒體��； 參考：《大連工業(yè)大學(xué)》2016年碩士論文

【摘要】：網(wǎng)絡(luò)劇是專為電腦制作、以互聯(lián)網(wǎng)作為主要傳播渠道,把視頻網(wǎng)站作為首要平臺播放的一類視頻作品,它是一種新興的影視藝術(shù)品種,能同時把網(wǎng)絡(luò)和影視藝術(shù)巧妙地相結(jié)合,是一種比電視劇更貼近生活、內(nèi)容表達(dá)更自由的新型影視藝術(shù)形式。隨著科學(xué)技術(shù)的不斷進(jìn)步和發(fā)展,網(wǎng)絡(luò)在我國經(jīng)濟(jì)社會中的運用已經(jīng)越來越廣泛,人們在網(wǎng)絡(luò)上所享受到的文化娛樂服務(wù)日益提升,這也催生了網(wǎng)絡(luò)劇的誕生。我國的網(wǎng)絡(luò)劇雖然起步較晚,但發(fā)展迅猛,現(xiàn)如今的網(wǎng)絡(luò)劇不僅成為影視藝術(shù)發(fā)展的重要內(nèi)容,也對傳統(tǒng)電視劇的發(fā)展產(chǎn)生了重要影響。本文通過文獻(xiàn)研究法、比較分析法、調(diào)查法、數(shù)據(jù)統(tǒng)計法、個別案例探究法等研究方法試圖從新媒體藝術(shù)的視角對網(wǎng)絡(luò)劇進(jìn)行全面探究與分析,主要探析網(wǎng)絡(luò)劇在敘事創(chuàng)作、傳播模式、廣告營銷等方面所呈現(xiàn)出的特征。通過對我國網(wǎng)絡(luò)劇的特征探析,以期能促進(jìn)網(wǎng)絡(luò)劇的加快發(fā)展。
[Abstract]:Network drama is a kind of video works specially made for computer production, with the Internet as the main communication channel and video websites as the primary platform. It is a new variety of film and television art, which can be skillfully combined with the network and film and television art at the same time.It is a new art form of film and television which is closer to life and freer in content than TV series.With the continuous progress and development of science and technology, the network has been more and more widely used in our economic society, people enjoy the cultural and entertainment services on the network increasingly, which also gave birth to the birth of network drama.Although the network drama of our country starts relatively late, it develops rapidly. Nowadays, the network drama not only becomes the important content of the development of film and television art, but also has an important influence on the development of the traditional TV play.Through the methods of literature research, comparative analysis, investigation, data statistics and individual case study, this paper attempts to explore and analyze the network drama from the perspective of new media art, mainly to explore the narrative creation of the network drama.The characteristics of communication mode, advertising marketing and so on.By analyzing the characteristics of our country's network drama, we hope to accelerate the development of network drama.
【學(xué)位授予單位】：大連工業(yè)大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2016
【分類號】：J905

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本文編號：1765115