本文選題：電視廣告 + 故事體�。� 參考：《當(dāng)代電視》2014年11期

【摘要】：正伴隨著商品經(jīng)濟(jì)的發(fā)展,我國(guó)進(jìn)入了一個(gè)電視廣告泛濫的時(shí)代。觀眾的"見(jiàn)多識(shí)廣",使早期電視廣告的那種"某某產(chǎn)品+有何用途+多少錢+在哪里買"的簡(jiǎn)單、粗糙的模式,已經(jīng)很難撬開一種商品的消費(fèi)市場(chǎng)。媒體上的"狂轟濫炸"有時(shí)不僅起不到正面作用,反而會(huì)引起觀眾的反感。因此,現(xiàn)在成功的廣告多以創(chuàng)意來(lái)取勝。作為較為成功的口香糖品牌,益達(dá)口香糖的廣告正是以精巧的創(chuàng)意抓住了受眾的眼球,從而在中國(guó)大陸打開了市場(chǎng)。
[Abstract]:With the development of commodity economy, China has entered an era of television advertising flooding.The audience's "wide knowledge" makes it difficult to pry open the consumer market of a commodity by the simple, crude model of early television advertising, such as "what is the use of such a product and how much money to buy it?"The "indiscriminate bombing" in the media sometimes does not help, but can cause the audience to resent it.As a result, successful advertising is now more creative to win.As a more successful brand of chewing gum, Yida's advertising has opened the market in mainland China by capturing the audience's attention with ingenious ideas.
【作者單位】： 連云港職業(yè)技術(shù)學(xué)院;
【分類號(hào)】：F713.8
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本文編號(hào)：1755968