節(jié)水公益廣告《珍惜水、愛(ài)護(hù)水、節(jié)約水、讓水造福人類》
發(fā)布時(shí)間:2018-04-13 12:09
本文選題:枯木圖 + 虛實(shí)對(duì)比; 參考:《包裝工程》2017年04期
【摘要】:正設(shè)計(jì)說(shuō)明:此廣告創(chuàng)意是以一根枯木圖像為主要設(shè)計(jì)元素進(jìn)行設(shè)計(jì)的。被截?cái)嗟目菽局﹁緢D像好似水龍頭,一個(gè)小水滴掛在枝杈的底端,在陽(yáng)光的照射下晶瑩剔透,格外醒目,枯木雖然吸收雨水但能夠儲(chǔ)存的水分有限,它希望自身能像背后的綠色一樣生機(jī)盎然,重獲新生,以此寓意水的珍貴。圖面利用對(duì)比手法進(jìn)行設(shè)計(jì),即近處清晰的樹(shù)木與遠(yuǎn)處模糊的草地形成虛實(shí)對(duì)比,增強(qiáng)了空間進(jìn)深感,深褐色與鮮綠色形成明暗對(duì)比,突出了主體形象。水滴下方是文字警示語(yǔ),以喚醒公眾珍惜水資源的意識(shí)。
[Abstract]:Positive design description: this advertising idea is based on a withered wood image as the main design elements of the design.The truncated image of a dead wood branch is like a faucet. A small drop of water hangs on the bottom of the branch. It is glittering and translucent under the sun, especially striking. Although the dead wood absorbs Rain Water, it can store limited water.It wants to be as vibrant and fresh as the green behind it, meaning water is precious.Below the water drops are written warnings to arouse the public's awareness of water resources.
【作者單位】: 長(zhǎng)春工程學(xué)院;
【分類號(hào)】:J524.3
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本文編號(hào):1744426
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