本文選題：商業(yè)展示 + 藝術(shù)設(shè)計��； 參考：《武漢理工大學(xué)》2004年碩士論文

【摘要】： 展示藝術(shù)設(shè)計具有雙重性：商業(yè)性與人文性。商業(yè)性體現(xiàn)了展示設(shè)計必須具備深厚的社會與經(jīng)濟(jì)基礎(chǔ)，是商業(yè)社會發(fā)展的必然結(jié)果，同時，也反映了消費(fèi)者與市場相互作用的結(jié)果。人文性體現(xiàn)了設(shè)計以人為本的理念，商業(yè)展示藝術(shù)設(shè)計除了展示產(chǎn)品本身以外，還傳播著一種企業(yè)文化和企業(yè)精神，它是產(chǎn)品、企業(yè)、消費(fèi)者之間的無形紐帶，在商品經(jīng)濟(jì)社會中扮演著重要角色，是第三產(chǎn)業(yè)經(jīng)濟(jì)發(fā)展的新增長點(diǎn)。 商業(yè)展示藝術(shù)設(shè)計的歷史發(fā)展過程，不僅是藝術(shù)設(shè)計與科學(xué)技術(shù)發(fā)展的結(jié)果，還是特定時期的政治、經(jīng)濟(jì)、文化、科技等發(fā)展的歷史現(xiàn)象，是社會需求和社會發(fā)展的必然結(jié)果。產(chǎn)生這種現(xiàn)象的原因主要是：一、政治體制的差異。在任何社會，各種經(jīng)濟(jì)活動都是圍繞政治基礎(chǔ)服務(wù)的，政治體制的差異制約著社會經(jīng)濟(jì)發(fā)展；二、經(jīng)濟(jì)文化的差異。經(jīng)濟(jì)發(fā)展與文化發(fā)展是密不可分的，經(jīng)濟(jì)促進(jìn)文化發(fā)展，，文化帶動經(jīng)濟(jì)水平；三、科學(xué)技術(shù)水平的差異�？茖W(xué)技術(shù)是生產(chǎn)力發(fā)展水平的標(biāo)志，在人類歷史發(fā)展進(jìn)程中科學(xué)技術(shù)始終是生產(chǎn)力發(fā)展的代表。在思想多元化、信息產(chǎn)業(yè)化，物質(zhì)生活和精神文化生活高度發(fā)展今天，各種行業(yè)、產(chǎn)業(yè)趨于飽和，人們對商業(yè)展示藝術(shù)設(shè)計提出了更新、更高要求。 展示藝術(shù)設(shè)計的目的并不是展示本身，而是通過設(shè)計，運(yùn)用空間規(guī)劃、平面布置、燈光控制、背景音樂、色彩配置等手段，營造一個富有藝術(shù)感染力和藝術(shù)個性的展示環(huán)境；通過這一環(huán)境，有計劃、有目的、合邏輯地將展示的內(nèi)容展現(xiàn)給觀眾，力求使觀眾接受設(shè)計者計劃傳達(dá)的信息，它是一種特殊形式的廣告。 可以這樣說，商業(yè)化的展示需求促使展示藝術(shù)設(shè)計的發(fā)展，適應(yīng)了市場經(jīng)濟(jì)的需求。因此，現(xiàn)代商業(yè)展示藝術(shù)設(shè)計是建立在高度繁榮的商品經(jīng)濟(jì)和充分發(fā)達(dá)的現(xiàn)代科學(xué)技術(shù)基礎(chǔ)之上的一門跨學(xué)科的藝術(shù)設(shè)計專業(yè)。
[Abstract]:Display art design has dual character: commercial and humanism.Commercial display design must have a deep social and economic foundation, which is the inevitable result of the development of commercial society, but also reflects the interaction between consumers and markets.Humanism embodies the idea of people-oriented design. In addition to displaying the product itself, the commercial exhibition art design also spreads a kind of enterprise culture and enterprise spirit, which is the invisible link between product, enterprise and consumer.In the commodity economy society plays an important role, is the tertiary industry economic development new growth point.The historical development process of commercial display art design is not only the result of the development of art design and science and technology, but also the historical phenomenon of the development of politics, economy, culture, science and technology in a specific period. It is the inevitable result of social demand and social development.The main reasons for this phenomenon are: first, the difference of political system.In any society, all kinds of economic activities serve around the political foundation, the difference of political system restricts the social and economic development; second, the difference of economy and culture.The economic development and the cultural development are inseparable, the economy promotes the cultural development, the culture drives the economic level; third, the science and technology level difference.Science and technology is the symbol of the development level of productive forces, and it is always the representative of the development of productive forces in the course of human history development.With the development of diversified thinking, information industrialization, material life and spiritual and cultural life, various industries and industries tend to be saturated. People have put forward new and higher requirements for the art design of commercial display.The purpose of exhibition art design is not to display itself, but to create a display environment full of artistic appeal and artistic personality by means of design, space planning, plane layout, lighting control, background music, color configuration, etc.Through this environment, the content of the display is presented to the audience in a planned, purposeful and logical manner, and the audience is expected to accept the information conveyed by the designer's plan, which is a special form of advertising.It can be said that the demand for commercial display promotes the development of exhibition art design and adapts to the demand of market economy.Therefore, modern commercial display art design is an interdisciplinary art design specialty based on a highly prosperous commodity economy and a fully developed modern science and technology.
【學(xué)位授予單位】：武漢理工大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2004
【分類號】：J525

【引證文獻(xiàn)】

相關(guān)碩士學(xué)位論文 前6條

1 張潔;櫥窗設(shè)計意境營造[D];河北科技大學(xué);2011年

2 趙斐;體現(xiàn)地域特色的會展設(shè)計研究[D];中南林業(yè)科技大學(xué);2011年

3 孫染;基于Internet的虛擬展示系統(tǒng)的設(shè)計與實(shí)現(xiàn)[D];北京郵電大學(xué);2007年

4 葛新馳;品牌服裝專賣店設(shè)計分析與研究[D];南昌大學(xué);2007年

5 任軍君;現(xiàn)代商業(yè)室內(nèi)環(huán)境中展示陳列道具設(shè)計研究[D];華中科技大學(xué);2007年

6 馬原;“事物屬性”的視覺化表現(xiàn)——對平面設(shè)計創(chuàng)作過程實(shí)質(zhì)的研究[D];北京印刷學(xué)院;2009年

本文編號：1741360