本文選題：水墨元素 + 茶葉產(chǎn)品��； 參考：《福建茶葉》2017年07期

【摘要】：茶葉文化與水墨元素的有機(jī)結(jié)合,能讓二者互相發(fā)展互相影響,迸發(fā)出獨(dú)特的藝術(shù)火花,為茶葉文化的宣傳增光添色,為具有民族特色的廣告設(shè)計(jì)提供新視野。水墨元素越來(lái)越多地被應(yīng)用到茶葉廣告平面設(shè)計(jì)之中,這不僅讓茶葉獲得了越來(lái)越好的銷量,讓水墨元素得到越來(lái)越高的關(guān)注度,也成為了促進(jìn)我國(guó)傳統(tǒng)文化傳承與發(fā)展的有利推動(dòng)因素之一。本文首先就水墨元素的概念與內(nèi)涵、平面設(shè)計(jì)中可運(yùn)用的水墨元素進(jìn)行簡(jiǎn)要闡述,并就水墨元素與茶的宣傳有機(jī)結(jié)合的必然性進(jìn)行分析,最后就水墨元素在茶葉廣告平面設(shè)計(jì)中的應(yīng)用進(jìn)行了探討,希望能夠?qū)ξ覈?guó)茶企廣告平面設(shè)計(jì)起到一定作用。
[Abstract]:The organic combination of tea culture and ink elements can make them develop and influence each other, burst out unique artistic sparks, add color to the propaganda of tea culture, and provide a new vision for advertising design with national characteristics.Ink elements are increasingly used in the graphic design of tea advertising, which not only makes tea get better sales, let ink elements get more and more attention.It has also become one of the favorable factors to promote the inheritance and development of Chinese traditional culture.In this paper, the concept and connotation of ink elements, the elements that can be used in graphic design are briefly described, and the inevitability of the organic combination of the elements of ink and water with the propaganda of tea is analyzed.Finally, the paper discusses the application of ink elements in the design of tea advertisement plane, hoping to play a certain role in the graphic design of tea advertising in China.
【作者單位】： 松原職業(yè)技術(shù)學(xué)院信息工程系;
【分類號(hào)】：F713.8;TS206.2;TS272

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本文編號(hào)：1739135