本文選題：品牌　切入點(diǎn)：VI設(shè)計(jì)　出處：《南昌大學(xué)》2011年碩士論文

【摘要】：如今在品牌競(jìng)爭(zhēng)異常激烈的今天,沒(méi)有VI設(shè)計(jì)對(duì)于一個(gè)現(xiàn)代企業(yè)來(lái)說(shuō),就意味著沒(méi)有靈魂的生命。VI設(shè)計(jì)就像是是企業(yè)的無(wú)形資產(chǎn),良好的企業(yè)視覺(jué)形象不僅能給企業(yè)帶來(lái)良好的社會(huì)效益同時(shí)還能給企業(yè)帶來(lái)良好的經(jīng)濟(jì)效益。 本文主要是針對(duì)南天集團(tuán)的整體形象來(lái)進(jìn)行一套完整的VI設(shè)計(jì),首先根據(jù)這個(gè)公司的名稱(chēng),“南天集團(tuán)”并結(jié)合該公司的特點(diǎn),為之設(shè)計(jì)了一個(gè)簡(jiǎn)潔而又富于意義的標(biāo)志。然而,本人也清楚的認(rèn)識(shí)到,創(chuàng)作出一套具有專(zhuān)業(yè)水準(zhǔn)的VI不是那么容易的一件事情,這次南天集團(tuán)VI設(shè)計(jì)的畢業(yè)設(shè)計(jì)課題,既是自己對(duì)VI創(chuàng)作的挑戰(zhàn)和實(shí)踐,也是對(duì)在學(xué)四年所學(xué)專(zhuān)業(yè)知識(shí)的全面總結(jié)。 此套VI設(shè)計(jì)包括了：辦公用品系列、標(biāo)識(shí)系列、廣告系列、服飾系列、交通系列、旗幟系列、環(huán)境系列、其他用品等五十件產(chǎn)品。整套產(chǎn)品無(wú)論從顏色還是式樣上來(lái)說(shuō)都比較統(tǒng)一,以藍(lán)色調(diào)為主,符合鮮明的行業(yè)特征。本設(shè)計(jì)主要運(yùn)用了PHOTOSHOP這款平面設(shè)計(jì)軟件,完成了全部的設(shè)計(jì)作品繪制。
[Abstract]:Nowadays, in the fierce competition of brand, the absence of VI design for a modern enterprise means that the soulless life. VI design is like an intangible asset of an enterprise.Good enterprise visual image can not only bring good social benefit to enterprise, but also bring good economic benefit to enterprise.This paper mainly aims at the whole image of Nantian Group to carry on a set of complete VI design. Firstly, according to the name of this company, "Nantian Group" and combined with the characteristics of the company, a simple and meaningful logo is designed for it.However, I also clearly realize that it is not so easy to create a set of VI with professional standard. This graduation design project of Nantian Group VI is a challenge and practice to VI creation.It is also a comprehensive summary of the professional knowledge learned in four years of study.The VI design includes: office supplies series, logo series, advertising series, clothing series, transportation series, flag series, environmental series, other supplies and other 50 products.The whole set of products are more uniform in color and style, mainly in blue color, in line with the distinctive characteristics of the industry.This design mainly uses PHOTOSHOP this graphic design software, has completed the entire design work drawing.
【學(xué)位授予單位】：南昌大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2011
【分類(lèi)號(hào)】：TP317.4;F270

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