本文選題：WiFi營(yíng)銷(xiāo)　切入點(diǎn)：廣告認(rèn)證　出處：《北京交通大學(xué)》2017年碩士論文

【摘要】：隨著智能終端設(shè)備的快速普及,用智能終端設(shè)備上網(wǎng)越來(lái)越成為人們?cè)L問(wèn)網(wǎng)絡(luò)的主要方式,而這些都離不開(kāi)WiFi網(wǎng)絡(luò)。而且,通常情況下,WiFi網(wǎng)絡(luò)比移動(dòng)數(shù)據(jù)網(wǎng)絡(luò)更加快速、穩(wěn)定,是人們生活?yuàn)蕵?lè)所不可缺少的工具�？Х葟d、電影院等場(chǎng)所,就是人們休閑娛樂(lè)的場(chǎng)所,所以這些場(chǎng)所的受眾對(duì)WiFi的需求更大,通過(guò)WiFi網(wǎng)絡(luò)來(lái)瀏覽網(wǎng)頁(yè)決定了 WiFi廣告注定成為覆蓋這類(lèi)人群的最有價(jià)值的廣告媒體平臺(tái),此類(lèi)場(chǎng)所受眾基本高學(xué)歷、高收入、高品味,是社會(huì)消費(fèi)的主力軍。因此,對(duì)商業(yè)WiFi營(yíng)銷(xiāo)系統(tǒng)的研究有重要意義。本文基于商業(yè)WiFi營(yíng)銷(xiāo)系統(tǒng)在移動(dòng)互聯(lián)網(wǎng)領(lǐng)域的應(yīng)用開(kāi)展了一系列的研究分析工作,針對(duì)當(dāng)前WiFi營(yíng)銷(xiāo)系統(tǒng)存在的認(rèn)證方式單一、廣告推送傳統(tǒng)單調(diào)等方面存在的問(wèn)題進(jìn)行分析和研究改進(jìn),研究并實(shí)現(xiàn)多樣認(rèn)證方式以及分類(lèi)用戶(hù)推送廣告方法,達(dá)到更加高效的WiFi營(yíng)銷(xiāo)的目的。本文的主要工作內(nèi)容如下:(1)研究并分析當(dāng)前商業(yè)WiFi營(yíng)銷(xiāo)系統(tǒng),詳細(xì)研究WiFi營(yíng)銷(xiāo)系統(tǒng)基本框架以及WiFi接入認(rèn)證、廣告分類(lèi)、廣告推送等和商業(yè)WiFi營(yíng)銷(xiāo)系統(tǒng)相關(guān)的技術(shù)和方法,并對(duì)相關(guān)系統(tǒng)涉及到的理論技術(shù)優(yōu)缺點(diǎn)進(jìn)行了詳細(xì)介紹。(2)設(shè)計(jì)并實(shí)現(xiàn)商業(yè)WiFi營(yíng)銷(xiāo)服務(wù)器系統(tǒng)。營(yíng)銷(xiāo)服務(wù)器由用戶(hù)登錄認(rèn)證、廣告管理兩大模塊組成。在用戶(hù)登錄認(rèn)證模塊中,針對(duì)用戶(hù)登錄方式,設(shè)計(jì)賬號(hào)密碼認(rèn)證、結(jié)合第三方平臺(tái)實(shí)現(xiàn)用戶(hù)上網(wǎng)認(rèn)證以達(dá)到登錄方式多樣的目的。在廣告數(shù)據(jù)推送模塊中,針對(duì)服務(wù)器收集到的用戶(hù)數(shù)據(jù),研究改進(jìn)傳統(tǒng)特征分類(lèi)算法,根據(jù)特征進(jìn)行分類(lèi),針對(duì)不同的標(biāo)簽組推送不同的廣告信息。(3)設(shè)計(jì)并實(shí)現(xiàn)商業(yè)WiFi接入認(rèn)證系統(tǒng),提出能夠與服務(wù)器進(jìn)行數(shù)據(jù)通信的網(wǎng)關(guān)協(xié)議。網(wǎng)關(guān)協(xié)議在WiFi營(yíng)銷(xiāo)系統(tǒng)中起著關(guān)鍵的連接作用。在用戶(hù)接入、重定向過(guò)程中必須遵守路由設(shè)備與服務(wù)器的通信協(xié)議。針對(duì)服務(wù)器提出的網(wǎng)關(guān)協(xié)議,在路由接入一端研究與服務(wù)器匹配的網(wǎng)關(guān)協(xié)議,并且添加標(biāo)簽參數(shù),使重定向功能能夠和服務(wù)器認(rèn)證、廣告推送功能交互成功。實(shí)驗(yàn)結(jié)果表明,本文提出設(shè)計(jì)的多樣化登錄認(rèn)證方式能夠使用戶(hù)根據(jù)不同的需求選擇登錄方式實(shí)現(xiàn)上網(wǎng)認(rèn)證。服務(wù)器端利用特征分類(lèi)算法設(shè)計(jì)的用戶(hù)分類(lèi),在根據(jù)不同標(biāo)簽重定向給用戶(hù)之后成功實(shí)現(xiàn)了不同特征用戶(hù)的廣告推送。
[Abstract]:With the rapid popularization of intelligent terminal devices, the use of intelligent terminal devices to access the Internet has become the main way to access the network, and these can not be separated from the WiFi network.Moreover, WiFi networks are generally faster and more stable than mobile data networks, and are indispensable tools for people's life and entertainment.Coffee shops, cinemas and other places are places for people to relax and entertain, so the audience in these places has a greater demand for WiFi.Browsing the web through WiFi determines that WiFi advertising is destined to become the most valuable advertising media platform covering this kind of people. The audience of this kind of place is basically high education, high income, high taste, and is the main force of social consumption.Therefore, the study of commercial WiFi marketing system is of great significance.Based on the application of commercial WiFi marketing system in the field of mobile Internet, this paper has carried out a series of research and analysis work, aiming at the single authentication mode of current WiFi marketing system.In order to achieve the purpose of more efficient WiFi marketing, the problems existing in the traditional monotony of advertising push are analyzed and improved, and various authentication methods and classified user push advertising methods are studied and realized.The main work of this paper is as follows: (1) researching and analyzing the current commercial WiFi marketing system, and studying in detail the basic framework of the WiFi marketing system, as well as the technologies and methods related to the commercial WiFi marketing system, such as WiFi access authentication, advertising classification, advertising push, etc.The advantages and disadvantages of the related systems are introduced in detail. The design and implementation of commercial WiFi marketing server system are also presented.Marketing server by user login authentication, advertising management two modules.In the user login authentication module, according to the user login mode, the user password authentication is designed, and the third party platform is used to realize the user online authentication to achieve the purpose of various login modes.In the advertisement data push module, aiming at the user data collected by the server, the traditional feature classification algorithm is studied and classified according to the features.Aiming at different tag groups pushing different advertisement information, we design and implement the commercial WiFi access authentication system, and propose a gateway protocol which can communicate with the server.Gateway protocol plays a key role in WiFi marketing system.The communication protocol between the routing device and the server must be observed during user access and redirection.For the gateway protocol proposed by the server, the gateway protocol matching with the server is studied at the routing access end, and label parameters are added to enable the redirection function to authenticate the server and the advertisement push function to interact successfully.The experimental results show that the multiple login authentication schemes designed in this paper can enable users to select login modes according to different needs to realize online authentication.In the server, the user classification is designed by using the feature classification algorithm. After redirecting to the user according to the different labels, the advertisement push of the users with different features is successfully realized.
【學(xué)位授予單位】：北京交通大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2017
【分類(lèi)號(hào)】：TP311.52;TN92

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本文編號(hào)：1722498