本文選題：電視廣告　切入點：廣告監(jiān)播系統(tǒng)　出處：《湖南大學(xué)》2013年碩士論文

【摘要】：在廣告市場競爭日趨激烈的形勢下，電視臺廣告部如何更好的利用計算機網(wǎng)絡(luò)平臺進行圖像采集、廣告分析，，保證廣告經(jīng)營數(shù)據(jù)統(tǒng)計分析的精確性、廣告播出的正確性，為經(jīng)營決策提供數(shù)據(jù)依據(jù)，已成為經(jīng)營管理中非常重要一部分，特別是隨著電視信號從模擬轉(zhuǎn)向數(shù)字，依托計算機實現(xiàn)廣告監(jiān)播數(shù)據(jù)分析的自動化成為了可能。本文以基于數(shù)字信號的廣告監(jiān)播系統(tǒng)的設(shè)計與實現(xiàn)為題展開相關(guān)工作。 本文首先闡述廣告監(jiān)播系統(tǒng)研究的背景，介紹了系統(tǒng)研究的重點以及所做主要工作,敘述國內(nèi)外同類系統(tǒng)的發(fā)展現(xiàn)狀,對比國內(nèi)外幾個同類系統(tǒng)的優(yōu)點和不足,指出此系統(tǒng)的發(fā)展前景。接著從硬件架構(gòu)和軟件兩個方面詳述了電視廣告監(jiān)播系統(tǒng)的需求分析,每天成千上萬的播出廣告、催交欠款、播出查詢，特殊情況處理等各種復(fù)雜情況地處理,每個時期及年終的數(shù)據(jù)統(tǒng)計、各種報表的生成、價格的調(diào)整、欄目的成本與收益、各個行業(yè)廣告投放電視媒體的收視高低分析等需求。然后講述該電視廣告監(jiān)播系統(tǒng)具體設(shè)計方案和部分功能實現(xiàn)和在具體方案實施過程中遇到的各種難點、問題及具體的解決方案,積累了很好的實現(xiàn)經(jīng)驗。最后講述了電視廣告監(jiān)播系統(tǒng)的整體測試情況，通過新的電視廣告監(jiān)播系統(tǒng)與原舊系統(tǒng)，傳統(tǒng)方式的監(jiān)播相比較，得出的結(jié)論：新的電視廣告監(jiān)播系統(tǒng)無論在架構(gòu)的合理性、科學(xué)性，還是建設(shè)成本、系統(tǒng)安全性、統(tǒng)計分析效率、查詢效率、擴展性、兼容性等各方面都有明顯的提高，甚至是質(zhì)的飛躍，大大提高了工作效率，促進了生產(chǎn)力的發(fā)展,為廣告代理公司和直接客戶提供更快捷、更高品質(zhì)的廣告播出前后的服務(wù)。
[Abstract]:In the situation of increasingly fierce competition in the advertising market, how can the advertising department of TV station make better use of the computer network platform for image collection, advertising analysis, ensuring the accuracy of the statistical analysis of the advertising management data, and the correctness of the advertisement broadcast?It has become a very important part of management to provide data basis for business decision, especially with the television signal changing from analog to digital, it is possible to realize the automation of data analysis of advertisement monitoring and broadcasting by computer.This paper focuses on the design and implementation of a digital signal-based advertising monitoring system.This paper first describes the background of advertising monitoring and broadcasting system research, introduces the focus of the system research and the main work done, describes the development of similar systems at home and abroad, compared with the advantages and disadvantages of several similar systems at home and abroad.The development prospect of this system is pointed out.Then, from two aspects of hardware structure and software, the paper details the demand analysis of TV advertising monitoring and broadcasting system, and handles the various complicated situations such as thousands of ads broadcast every day, reminders to pay arrears, broadcast inquiries, special case processing and so on.The data statistics of each period and the end of the year, the generation of various reports, the adjustment of price, the cost and income of the column, and the analysis of the ratings of advertising and TV media in various industries and so on.Then it describes the concrete design scheme and part of the function realization of the TV advertisement monitoring and broadcasting system, and the difficulties, problems and concrete solutions encountered in the implementation of the specific scheme, and has accumulated very good implementation experience.Finally, the whole test situation of TV advertisement monitoring and broadcasting system is described. By comparing the new TV advertisement monitoring system with the old one and the traditional one, the conclusion is drawn that the new TV advertisement monitoring and broadcasting system is reasonable regardless of its structure.Scientific, or construction costs, system security, statistical analysis efficiency, query efficiency, expansibility, compatibility and other aspects have significantly improved, or even qualitative leaps, greatly improved work efficiency, promote the development of productivity,For advertising agencies and direct customers to provide faster, higher-quality advertising before and after the service.
【學(xué)位授予單位】：湖南大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2013
【分類號】：TP311.52

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