本文選題：代言人　切入點(diǎn)：虛假廣告　出處：《西南政法大學(xué)》2009年碩士論文

【摘要】： 明星代言虛假廣告的民事賠償責(zé)任是我國廣告立法中的薄弱環(huán)節(jié)。近年來,隨著虛假廣告宣傳的假冒偽劣產(chǎn)品不斷被曝光,消費(fèi)者憤怒地將生產(chǎn)假冒偽劣產(chǎn)品的生產(chǎn)廠家,發(fā)布廣告的廣告經(jīng)營者和卷入該類違法事件的代言人一并告上法庭。本文就是在廣告業(yè)發(fā)展中出現(xiàn)諸多問題這一背景下探討明星因代言虛假廣告而對(duì)第三方(主要是不具有契約關(guān)系的消費(fèi)者)承擔(dān)賠償責(zé)任的問題。 本文由四部分組成。 第一部分,介紹了明星代言虛假廣告我國的立法現(xiàn)狀。分析了明星代言虛假廣告的表現(xiàn)形式,即虛假性陳述和虛假性表演。闡述了明星參與代言虛假廣告的動(dòng)因,法制的不健全、自律組織機(jī)制的不完善和對(duì)明星缺乏監(jiān)督措施是其主要原因。最后指出了明星代言虛假廣告的危害性。 第二部分,考察明星代言虛假廣告對(duì)消費(fèi)者承擔(dān)的是合同責(zé)任還是侵權(quán)責(zé)任,討論契約和侵權(quán)責(zé)任對(duì)第三人保護(hù)的理論。結(jié)合廣告信息服務(wù)的特點(diǎn),討論明星對(duì)第三人責(zé)任的法理基礎(chǔ)。第二部分的第三小結(jié)在明確了明星責(zé)任是侵權(quán)責(zé)任的基礎(chǔ)上對(duì)明星代言虛假廣告責(zé)任的構(gòu)成要件中歸責(zé)原則、因果關(guān)系、損害賠償?shù)葮?gòu)成要件進(jìn)行了說明,同時(shí)也分析明星在代言活動(dòng)中的免責(zé)事由。 第三部分,從大陸法系、英美法系等不同國家的法律規(guī)定中探尋我國界定責(zé)任性質(zhì)的最佳選擇。著重分析了以美國為代表的英美法系對(duì)明星代言的規(guī)制,即通過廣告立法、自律組織、消費(fèi)者監(jiān)督的綜合治理模式對(duì)代言進(jìn)行監(jiān)管。以法國為代表的大陸法系通過公益訴訟制度的建立,監(jiān)管制度的完善等制度設(shè)計(jì)杜絕虛假代言。 第四部分,在明確明星責(zé)任是侵權(quán)責(zé)任的基礎(chǔ)上,通過對(duì)英美法和大陸法系的考量,最后回歸本土反思現(xiàn)狀,提出明星對(duì)第三人責(zé)任的立法建議和其他相關(guān)配套制度設(shè)想,以期為我國今后的相關(guān)立法工作提供些許參考。
[Abstract]:The civil liability of star-endorsing false advertisement is a weak link in Chinese advertising legislation.In recent years, with the constant exposure of fake and shoddy products, consumers have angrily sued the manufacturers of fake and shoddy products, the advertising agencies that publish advertisements and the spokesmen involved in such illegal incidents.In this paper, under the background of many problems in the development of advertising industry, this paper discusses the issue of star's liability to third parties (mainly consumers who have no contractual relationship) because of false advertising.This paper consists of four parts.In the first part, the author introduces the legislation status of false advertisement on behalf of star.This paper analyzes the expression forms of false advertisement of star endorsements, that is, false statement and false performance.This paper expounds the motivation of star participation in false advertisement, the imperfect legal system, the imperfection of self-discipline organization mechanism and the lack of supervision measures to the star.Finally, the author points out the harmfulness of the false advertisement on behalf of the star.In the second part, the author discusses the theory of contract and tort liability of the third party.Combining the characteristics of advertising information service, this paper discusses the legal basis of star's liability to the third party.The third part of the second part of the summary on the basis of clear star liability is tort liability of the star false advertising liability in the elements of imputation principle, causality, damage compensation and other constitutive elements are explained.At the same time also analyzes the star in the endorsements in the cause of exemption.The third part explores the best choice of defining the nature of liability in different countries such as civil law system, common law system and so on.This paper focuses on the analysis of the regulation of star endorsement in the Anglo-American law system represented by the United States, that is, the regulation of endorsement through the comprehensive management model of advertising legislation, self-discipline organization and consumer supervision.The civil law system, represented by France, is designed to prevent false endorsements through the establishment of public interest litigation system and the perfection of supervision system.The fourth part, on the basis of making clear that star liability is tort liability, through the consideration of Anglo-American law and civil law system, finally returning to the local reflection status quo, putting forward the legislative proposal of star liability to the third party and other related system ideas.In order to provide some reference for the future legislation work of our country.
【學(xué)位授予單位】：西南政法大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2009
【分類號(hào)】：D922.294

【引證文獻(xiàn)】

相關(guān)碩士學(xué)位論文 前2條

1 周情;廣告代言行為的法律規(guī)制[D];海南大學(xué);2011年

2 馬曉丹;虛假廣告法律規(guī)制研究[D];北京交通大學(xué);2010年

，

本文編號(hào)：1698766