本文選題：春晚　切入點(diǎn)：主持人形象　出處：《河南大學(xué)》2013年碩士論文

【摘要】：中華民族是一個(gè)擁有多種傳統(tǒng)節(jié)日的民族，春節(jié)作為其中最重要的節(jié)日，自然收到民眾的歡迎程度也最高。自1983年中央電視臺(tái)直播春節(jié)聯(lián)歡晚會(huì)以來(lái)，到2012年已經(jīng)歷了30年的風(fēng)風(fēng)雨雨。在這三十年里，春晚從早期的萌芽到中期的鼎盛發(fā)展再到后來(lái)的輝煌，無(wú)一不見(jiàn)證了中國(guó)節(jié)慶傳統(tǒng)文化的偉大。 春晚作為大型綜藝晚會(huì)節(jié)目，其中主持人的作用不可小覷。自春晚開(kāi)播以來(lái)，春晚主持人也隨著春晚的高收視率而水漲船高，，而春晚主持人準(zhǔn)確的角色定位和形象的塑造能夠使主持人在節(jié)目中的具體表現(xiàn)與春晚這檔大型綜藝晚會(huì)節(jié)目做到最協(xié)調(diào)、最一致的一面，有助于春晚傳播效果的提高，實(shí)現(xiàn)主持人和春晚的完美搭配。有人研究過(guò)春晚主持人的主持語(yǔ)言樣態(tài)，也有人研究過(guò)春晚主持人的話語(yǔ)藝術(shù)，本文從三十年春晚主持人的形象傳播展開(kāi)論述，比較了春晚主持人與新聞和談話類(lèi)節(jié)目主持人的異同，通過(guò)用傳播學(xué)中的人際傳播和大眾傳播的理論來(lái)分析了春晚主持人形象傳播的具體表現(xiàn)，對(duì)春晚主持人形象傳播過(guò)程中語(yǔ)言符號(hào)和非語(yǔ)言符號(hào)進(jìn)行解讀。有些春晚主持人在自身形象塑造的過(guò)程中盲目地將主持形象與外形掛鉤，忽視了對(duì)媒介傳播者來(lái)說(shuō)最重要的因素——受眾對(duì)春晚主持人形象的接受程度和接受心理。本文從心理學(xué)的角度分析了受眾對(duì)春晚主持人形象傳播的心理期待。由于春晚在辦會(huì)過(guò)程中出現(xiàn)了越來(lái)越多的問(wèn)題（比如植入廣告這種商業(yè)化現(xiàn)象），在一定程度上也影響了春晚主持人形象的正面?zhèn)鞑ァ?春晚主持人形象塑造正遭受著各種不利因素的影響，本文分析了春晚主持人在形象塑造的過(guò)程中，抵御春晚主持人在泛娛樂(lè)化、泛商業(yè)化的的春晚舞臺(tái)中給主持人形象傳播帶來(lái)的負(fù)面影響；提出了春晚主持人應(yīng)該塑造平民化的形象，為春晚主持人的形象傳播貢獻(xiàn)出了微薄之力。
[Abstract]:The Chinese nation is a nation with a variety of traditional festivals, the Spring Festival as one of the most important festival, naturally received the highest degree of popular welcome.Since the CCTV broadcast the Spring Festival Gala live in 1983, it has experienced 30 years of ups and downs since 2012.In these three decades, the Spring Festival Gala has witnessed the greatness of Chinese traditional culture.The Spring Festival Gala as a large variety show, in which the role of the host can not be underestimated.Since the opening of the Spring Festival Gala, the host of the Spring Festival Gala has also risen with the high ratings of the Spring Festival Gala.And the accurate role orientation and image shaping of the host of the Spring Festival Gala can make the concrete performance of the host in the program be the most coordinated and consistent with the large-scale variety show program of the Spring Festival Gala, and contribute to the improvement of the communication effect of the Spring Festival Gala.Realize the perfect match between the host and the Spring Festival Gala.Some people have studied the language style of the hosts of the Spring Festival Gala, and others have also studied the speech art of the hosts. This paper discusses the image communication of the hosts of the Spring Festival Gala in the past 30 years.This paper compares the similarities and differences between the host of Spring Festival Gala and the host of news and talk programs, and analyzes the concrete performance of the communication of the host's image by using the theory of interpersonal communication and mass communication in communication.This paper interprets the language symbols and non-linguistic symbols in the process of the image communication of the hosts of the Spring Festival Gala.Some hosts of Spring Festival Gala blindly link the host image with appearance in the process of shaping their own image, ignoring the most important factor for the media communicators-the acceptance degree and acceptance psychology of the audience to the host image of the Spring Festival Gala.This paper analyzes the psychological expectations of the audience on the image communication of the hosts of the Spring Festival Gala from the perspective of psychology.Due to more and more problems (such as the commercialized phenomenon of planting advertisements), it also affects the positive communication of the host image of Spring Festival Gala to a certain extent.The image of the host of the Spring Festival Gala is being affected by all kinds of unfavorable factors. This paper analyses that the host of the Spring Festival Gala is resisting the pan-entertainment of the host in the process of shaping the image.The negative influence on the host's image communication in the pan-commercialized stage of Spring Festival Gala is put forward, and the author puts forward that the host should shape the popularized image and contribute a little contribution to the image communication of the host of the Spring Festival Evening Gala.
【學(xué)位授予單位】：河南大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2013
【分類(lèi)號(hào)】：G222.2

【參考文獻(xiàn)】

相關(guān)碩士學(xué)位論文 前2條

1 李梅;傳播的儀式觀視角下主持人的角色分析與功能闡釋[D];陜西師范大學(xué);2011年

2 余海龍;央視《春節(jié)聯(lián)歡晚會(huì)》的困境與出路[D];陜西師范大學(xué);2011年

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