本文選題：傳統(tǒng)一致性模式　切入點(diǎn)：男性化模式　出處：《包裝工程》2009年04期

【摘要】：對(duì)于廣告中女性形象的設(shè)計(jì)提出了3種模式:傳統(tǒng)一致性模式、男性化模式以及雙性化模式。傳統(tǒng)一致性模式主要反應(yīng)傳統(tǒng)的女性社會(huì)角色,新興起的男性化模式則著力渲染獨(dú)立、自信的現(xiàn)代女性形象,而雙性化模式在男性化模式基礎(chǔ)上不僅塑造女性工作中獨(dú)立、自信的進(jìn)取精神,還重點(diǎn)刻畫女性在生活中的溫柔、細(xì)膩、精致的休閑風(fēng)格。并且在文中還進(jìn)一步指出了這2種新模式出現(xiàn)的原因以及對(duì)社會(huì)觀念轉(zhuǎn)變和個(gè)體人格塑造的意義。
[Abstract]:There are three models for the design of female image in advertising: traditional consistency mode, masculine mode and bisexual mode.The traditional consistency mode mainly reflects the traditional female social role, while the newly emerging masculine model focuses on promoting the independent and confident modern female image, while the bisexual model not only shapes the female independence in the work on the basis of the masculine model, but also has the following characteristics: 1.Self-confident enterprising spirit, but also focus on depicting women in life gentle, delicate, exquisite leisure style.Furthermore, the paper points out the reasons for the emergence of these two new models and their significance to the transformation of social concept and the shaping of individual personality.
【作者單位】： 信陽(yáng)師范學(xué)院;
【分類號(hào)】：J524.3

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相關(guān)期刊論文 前3條

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本文編號(hào)：1687625