本文選題：廣告系統(tǒng)　切入點(diǎn)：數(shù)據(jù)下發(fā)　出處：《北京交通大學(xué)》2012年碩士論文

【摘要】：近年來,隨著互聯(lián)網(wǎng)的崛起,網(wǎng)絡(luò)廣告逐漸成為廣告主關(guān)注的重點(diǎn),為此許多公司致力于精準(zhǔn)廣告系統(tǒng)的研發(fā)。本文依托公司實(shí)習(xí)項(xiàng)目,設(shè)計(jì)了一套面向中小廣告主的廣告系統(tǒng)IDCLICKS。此系統(tǒng)支持網(wǎng)站類型、用戶類型、廣告類型和網(wǎng)站內(nèi)容等全方位精準(zhǔn)投放,用戶可靈活選擇合適的投放策略并實(shí)時(shí)根據(jù)廣告效果調(diào)整,有效掌握投資回報(bào)率。 IDCLICKS包括前端業(yè)務(wù)系統(tǒng)和后端調(diào)度系統(tǒng),本人獨(dú)立完成了后端調(diào)度系統(tǒng)的如下三個(gè)模塊： (1)廣告管理中心模塊,其功能為將經(jīng)過適配的廣告數(shù)據(jù)從前端傳遞到后端,使前后端數(shù)據(jù)分離,并根據(jù)不同的數(shù)據(jù)需求提供數(shù)據(jù)同步服務(wù),根據(jù)業(yè)務(wù)系統(tǒng)的通知消息(如增量下發(fā)消息)實(shí)時(shí)更新其他模塊數(shù)據(jù)。 (2)廣告搜索節(jié)點(diǎn)適配器模塊,其功能為數(shù)據(jù)適配,實(shí)時(shí)接收廣告管理中心模塊下發(fā)的消息并識(shí)別操作類型和廣告數(shù)據(jù),將數(shù)據(jù)打包并根據(jù)配置文件將數(shù)據(jù)放在多個(gè)臨時(shí)表進(jìn)行操作,同時(shí)將操作類型與相關(guān)廣告數(shù)據(jù)打包發(fā)送給廣告搜索節(jié)點(diǎn)模塊。 (3)行為定向收集適配器模塊,其功能為數(shù)據(jù)適配,實(shí)時(shí)接收廣告管理中心模塊下發(fā)的消息并將操作類型與相關(guān)廣告數(shù)據(jù)打包下發(fā)給行為定向收集模塊。 后端調(diào)度系統(tǒng)使用Linux C開發(fā),使用MessagePack對(duì)數(shù)據(jù)進(jìn)行序列化與反序列化,使用Gearman進(jìn)行消息下發(fā)與接收。 通過廣告管理中心模塊的分類下發(fā)功能,使廣告數(shù)據(jù)從業(yè)務(wù)系統(tǒng)和調(diào)度系統(tǒng)分離,降低了系統(tǒng)的耦合度。同時(shí),使用Gearman的響應(yīng)機(jī)制后,業(yè)務(wù)系統(tǒng)的數(shù)據(jù)能夠?qū)崟r(shí)增量下發(fā)給后臺(tái)適配器模塊(如廣告搜索節(jié)點(diǎn)適配器模塊、行為定向收集適配器模塊),并通過適配器的數(shù)據(jù)適配,將數(shù)據(jù)下發(fā)到多個(gè)相同需求的數(shù)據(jù)庫(kù),并對(duì)數(shù)據(jù)庫(kù)進(jìn)行相關(guān)操作。 整個(gè)系統(tǒng)現(xiàn)已上線,運(yùn)行穩(wěn)定,與公司其他產(chǎn)品分開并可單獨(dú)部署,滿足現(xiàn)有需求的同時(shí)支持諸如提供不間斷服務(wù)、通信信息加密、支持并發(fā)式請(qǐng)求等業(yè)務(wù)擴(kuò)展。
[Abstract]:In recent years, with the rise of the Internet, online advertising has gradually become the focus of advertisers, for which many companies are committed to the development of precision advertising systems.This article relies on the company practice project, has designed a set of advertisement system IDCLICKSfor medium and small advertisers.The system supports the type of website, the type of user, the type of advertisement and the content of website, etc. The users can choose the appropriate strategy flexibly and adjust it according to the effect of advertisement in real time, so they can grasp the rate of return on investment effectively.Advertising management center module, whose function is to transfer the adapted advertisement data from the front end to the back end, to separate the front and back end data, and to provide data synchronization service according to different data requirements.Update other module data in real time according to the notification message (such as incremental message) of the business system.Ad search node adapter module, whose function is data adaptation, receive messages from advertising management center module in real time and identify operation type and advertisement data,The data is packaged and put into several temporary tables according to the configuration file. At the same time, the operation type and the related advertisement data are packaged and sent to the advertisement search node module.The function of the adapter module is to adapt the data, receive the message from the advertisement management center module in real time, and package the operation type and the related advertisement data to the behavior oriented collection module.The back-end scheduling system is developed with Linux C, serialization and deserialization of data with MessagePack, sending and receiving messages with Gearman.Through the function of classifying and sending the advertisement management center module, the advertisement data is separated from the business system and the scheduling system, and the coupling degree of the system is reduced.At the same time, after using the response mechanism of Gearman, the data of the business system can be sent to the background adapter module in real time incrementally (such as ad search node adapter module, behavior oriented collection adapter module, and adaption through the adapter data.Send data to multiple databases with the same requirements and perform related operations on the database.The whole system is now on line, running stably, separated from other products of the company and can be deployed separately. It can meet the existing requirements while supporting the expansion of services such as providing uninterrupted services, encrypting communication information, supporting concurrent requests, and so on.
【學(xué)位授予單位】：北京交通大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2012
【分類號(hào)】：TP311.52

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本文編號(hào)：1687186