本文選題：G3傳媒　切入點(diǎn)：3G　出處：《北京郵電大學(xué)》2012年碩士論文

【摘要】：目前,傳媒產(chǎn)業(yè)發(fā)展環(huán)境逐步優(yōu)化,加上三網(wǎng)融合的推進(jìn),傳媒業(yè)正呈現(xiàn)出強(qiáng)勁的產(chǎn)業(yè)化發(fā)展趨勢。隨著3G技術(shù)的成熟與發(fā)展,移動互聯(lián)網(wǎng)為代表的新型媒體異軍突起。3G網(wǎng)絡(luò)由于其高帶寬、高速率的特點(diǎn),可以開展更為豐富的數(shù)據(jù)業(yè)務(wù)。 G3傳媒廣告終端內(nèi)置3G通訊模塊,具有觸摸屏幕。G3傳媒以廣告終端作為廣告承載體,向廣告運(yùn)營商提供廣告在線發(fā)布和終端遠(yuǎn)程管理,具有廣告實(shí)時發(fā)布、精細(xì)化、精準(zhǔn)投放等優(yōu)勢,進(jìn)一步降低宣傳成本,提高廣告投放效果�；谥袊苿拥腡D-SCDMA (Time Division-Synchronous Code Division Multiple Access)網(wǎng)絡(luò),來實(shí)現(xiàn)廣告?zhèn)髅降男畔⒒c控制,廣告終端可以視頻播放、圖片幻燈、跑馬燈文字。G3傳媒可以廣泛運(yùn)用在營業(yè)廳、酒店等,來提高自身價值,宣傳自身品牌；也可以廣泛運(yùn)用在高檔寫字樓、大型商場、高檔餐飲娛樂場所、電梯等,進(jìn)行廣告投放。 本文介紹了G3傳媒系統(tǒng),包括平臺與廣告終端。首先從系統(tǒng)架構(gòu)上介紹了G3傳媒系統(tǒng),然后介紹了廣告終端與平臺的一些接口協(xié)議,包括認(rèn)證接口、任務(wù)輪詢接口、任務(wù)獲取狀態(tài)報告、播放任務(wù)下載狀態(tài)報告等。重點(diǎn)介紹了廣告終端顯示與播放的設(shè)計與實(shí)現(xiàn),包括界面布局描述協(xié)議、終端資源描述協(xié)議、終端播放描述協(xié)議、播放框架調(diào)用程序,采用QT圖形用戶界面應(yīng)用程序框架進(jìn)行廣告終端界面的開發(fā),并簡要的介紹了系統(tǒng)終端開發(fā)過程中,所用到的一些協(xié)議與算法,包括UUID(Universally Unique Identifier)算法HTTP (HyperText Transfer Protocol)協(xié)議、XML (Extensible Markup Language)協(xié)議、DBUS辦議等。
[Abstract]:At present, with the gradual optimization of the development environment of the media industry and the promotion of the integration of the three networks, the media industry is showing a strong trend of industrialization. With the maturity and development of 3G technology, Because of its high bandwidth and high speed, the mobile Internet is the representative of the new media. 3G network can carry out more abundant data services. G3 media advertising terminal is built into 3G communication module. It has touch screen. G3 media takes advertising terminal as advertising carrier, provides advertising operators with online advertising publishing and terminal remote management. Based on the TD-SCDMA Division-Synchronous Code Division Multiple access network of China Mobile to realize the information and control of advertising media, the advertising terminal can play video and slide pictures. G3 media can be widely used in business halls, hotels, etc. to improve their own value, promote their own brand; can also be widely used in high-grade office buildings, shopping malls, high-grade restaurants and entertainment places, elevators, and so on, advertising. This paper introduces G3 media system, including platform and advertisement terminal. Firstly, it introduces G3 media system from system architecture, then introduces some interface protocols between advertising terminal and platform, including authentication interface, task polling interface, etc. This paper mainly introduces the design and implementation of display and playback of advertising terminal, including interface layout description protocol, terminal resource description protocol, terminal playback description protocol, etc. The application framework of QT graphical user interface is used to develop the interface of advertisement terminal, and some protocols and algorithms used in the development of system terminal are introduced briefly. Including the UUID(Universally Unique Identifier algorithm HTTP HyperText Transfer Protocol (XML-Extensible Markup language) protocol and so on.
【學(xué)位授予單位】：北京郵電大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2012
【分類號】：TP393.01;TN929.5

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