本文選題：月份牌廣告畫　切入點(diǎn)：背景　出處：《蘇州大學(xué)》2003年碩士論文

【摘要】： 月份牌廣告畫的誕生源于上個(gè)世紀(jì)初，洋商為傾銷其商品做的宣傳廣告。其所以能流傳一時(shí)，是因?yàn)檫@一廣告畫形式符合了中國(guó)民眾傳統(tǒng)的審美趣味，引用年畫特色，突出了濃烈的民俗風(fēng)情。20年代隨著社會(huì)風(fēng)氣變化，傳統(tǒng)觀念更新，中國(guó)時(shí)裝美女及時(shí)髦城市生活成為其畫面的主角，形成了這一時(shí)期月份牌廣告畫的一大特色，40年代末逐漸衰落并消失。本文對(duì)于今已成為歷史陳跡的月份牌廣告畫，，在收集盡量多的資料的基礎(chǔ)上作了較系統(tǒng)的研究，除分析其發(fā)生背景，發(fā)展過程之外，著重論述其獨(dú)特的風(fēng)格及其對(duì)今日現(xiàn)代設(shè)計(jì)的潛在影響，指出此一歷史上已消失的事物對(duì)今日的服裝、首飾設(shè)計(jì)、室內(nèi)設(shè)計(jì)、化妝設(shè)計(jì)及各種廣告設(shè)計(jì)等仍有其不可替代的影響，設(shè)計(jì)師們?cè)跇?gòu)思時(shí)仍能在其中采集到有用的中國(guó)元素。本文要旨，在于呼吁藝術(shù)界對(duì)月份牌在現(xiàn)代設(shè)計(jì)上的歷史價(jià)值給予一定的重視。
[Abstract]:The birth of the month's brand advertising pictures originated from the advertising advertisements made by foreign merchants to dump their products at the beginning of the last century. The reason why they became popular for a while was that the form of the advertising paintings was in line with the traditional aesthetic taste of the Chinese people, citing the characteristics of the New year's paintings. Highlighted the strong folk customs. 1920s with the social climate changes, the traditional concept of renewal, Chinese fashion beauty and modern urban life become the main role in its picture, A major feature of this period is the gradual decline and disappearance in the late 1940s. Based on the collection of as much information as possible, this paper makes a systematic study of the monthly advertisement paintings, which have become a historical thing. In addition to analyzing its background and developing process, the paper mainly discusses its unique style and its potential influence on modern design, and points out that this historical thing has lost its influence on today's clothing, jewelry design and interior design. Makeup design and all kinds of advertising design still have their irreplaceable influence, designers can still collect useful Chinese elements in the design. In order to appeal to the art community to pay attention to the historical value of the month card in modern design.
【學(xué)位授予單位】：蘇州大學(xué)
【學(xué)位級(jí)別】：碩士
【學(xué)位授予年份】：2003
【分類號(hào)】：J218

【引證文獻(xiàn)】

相關(guān)博士學(xué)位論文 前1條

1 楊文君;杭稚英研究[D];上海大學(xué);2012年

相關(guān)碩士學(xué)位論文 前5條

1 哈申;時(shí)裝繪畫的創(chuàng)新研究[D];東華大學(xué);2010年

2 陳潔;從上海月份牌解讀近代中國(guó)社會(huì)文化的變遷與發(fā)展[D];湖南師范大學(xué);2011年

3 喬監(jiān)松;zI英畫室研究[D];浙江理工大學(xué);2011年

4 尹榮榮;近代月份牌廣告的跨文化傳播解析[D];河北大學(xué);2010年

5 王紅飛;20世紀(jì)20-30年代月份牌廣告與上海市民生活[D];上海師范大學(xué);2012年

本文編號(hào)：1668992