本文選題：中國文化元素　切入點(diǎn)：平面廣告　出處：《青島科技大學(xué)》2012年碩士論文

【摘要】：一個(gè)國家的設(shè)計(jì)風(fēng)格是由獨(dú)特的歷史文化及社會(huì)環(huán)境等綜合因素所決定的，因此其設(shè)計(jì)風(fēng)格也應(yīng)該是獨(dú)特的。中國文化元素源自中國傳統(tǒng)文化，扎根于中國社會(huì)歷史，是中華民族文化的重要體現(xiàn)，為現(xiàn)代藝術(shù)設(shè)計(jì)提供了取之不盡用之不竭的創(chuàng)意素材。將中國文化元素應(yīng)用于現(xiàn)代平面廣告設(shè)計(jì)，不只是對傳統(tǒng)文化的傳承，更是新時(shí)期中華民族的一種語言，一種文化觀念，一種參與世界文化交流的意識形態(tài)。 本文將中國文化元素作為研究對象，從廣告學(xué)角度詮釋中國文化元素的概念，從梳理平面廣告設(shè)計(jì)中對于中國文化元素的認(rèn)知和應(yīng)用，分析其在現(xiàn)代平面廣告設(shè)計(jì)領(lǐng)域的特性，明確研究指向，探討中國文化元素應(yīng)用于平面廣告設(shè)計(jì)中的總體思路、合理方式和發(fā)展方向，并在借鑒國內(nèi)外設(shè)計(jì)發(fā)展經(jīng)驗(yàn)的基礎(chǔ)上，，提出具有中國特色的中國式平面廣告設(shè)計(jì)，從而為中國設(shè)計(jì)行業(yè)的發(fā)展并提升中國品牌競爭力提供參考。
[Abstract]:The design style of a country is determined by the unique historical culture and social environment, so its design style should also be unique. The elements of Chinese culture are derived from Chinese traditional culture and rooted in the history of Chinese society. It is an important embodiment of Chinese national culture and provides inexhaustible creative material for modern art design. Applying Chinese cultural elements to modern graphic advertising design is not only a heritage of traditional culture. It is also a language, a cultural concept and an ideology to participate in the cultural exchange of the world. This paper takes the Chinese cultural elements as the research object, interprets the concept of the Chinese cultural elements from the perspective of advertising, and combs the cognition and application of the Chinese cultural elements in the graphic advertising design. This paper analyzes its characteristics in the field of modern graphic advertising design, clarifies the research direction, probes into the general ideas, reasonable ways and development direction of the application of Chinese cultural elements in graphic advertising design, and draws lessons from the experience of domestic and foreign design development. This paper puts forward the Chinese graphic advertising design with Chinese characteristics, which can provide reference for the development of Chinese design industry and the promotion of Chinese brand competitiveness.
【學(xué)位授予單位】：青島科技大學(xué)
【學(xué)位級別】：碩士
【學(xué)位授予年份】：2012
【分類號】：J524.3

【參考文獻(xiàn)】

相關(guān)期刊論文 前2條

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